12

PRACTICAL RESEARCH 2
Quarter 1 - Lesson 2
Importance of Quantitative Research Across
Fields
 Importance of Quantitative Research Across Fields

At the end of the module, you should be able to:

• Illustrate the importance of quantitative research across fields

Direction: Read each item carefully and use your notebook to write your answers.

I. MATCHING TYPE. Match item in COLUMN A with those of COLUMN B by placing

the letter of the correct answers in the space provided in column A from among
the choices I column B. Identify what discipline the given research title is related.

COLUMN A COLUMN B
1. What Effect do Punitive Behavioral Control
Statements have on Classroom? A. QUANTI & ANTHROPOLOGY
2. The Relationship between the Mushrooming of
Fast Food Chains and Obesity of Children in B. QUANTI & COMMUNICATION
Seoul, South Korea.
3. Effect of Tourism to the Cultural System of C. QUANTI & SPORTS MED.
Villagers in Tapaz Capiz.
4. Factors Affecting Quality of Medical Education in D. QUANTI & MEDICAL ED.
Saint Louis University.
5. Factors Affecting Crime Rates in Roxas City, E. QUANTI & BEHAVIORAL SCI.
Capiz
6. Relationship of Verbally Aggressive Behavior to F. QUANTI & EDUCATION
the Physical Aggression of a Person.
7. Video Integration in Teaching Science in Grade G. QUANTI & PSYCHOLOGY
12 of Capiz National High School
8. Communicative Behaviors Associated in Different H. QUANTI & ABM
Stages of Romantic Relationship.
9. Ethnographic Study: Changes of Aeta Behaviors I. QUANTI & STEM
in past 5 years.
10. Relationship of Physical Activity to the Amount
of Adipose Tissue and Endurance Fitness of
Children Aged 15-20 in Roxas City, Capiz
CONCEPT MAPPING. Present the different fields where quantitative research can
be useful. You may add figures so long as you will use your creativity using the
figures given.

.
.
Quantitative
Research .
.

Reflect on the activity you have done. Provide a brief synthesis of your concept map
and answer the following questions:
a. How quantitative research related or important to different field of
discipline?
b. Choose two disciplines enumerated above and explain how quantitative
research was used on it.
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Importance of Quantitative Research in Different Fields

People do research to find solutions, even tentative ones, to problems, in order to

improve or enhance ways of doing things, to disprove or provide a new hypothesis, or
simply to find answers to questions or solutions to problems in daily life. Quantitative
research has undeniable impact on the different aspects of society. The findings of a
particular quantitative study can influence crucial decisions affecting different
organizations and individuals. For instance, companies may use quantitative data in
evaluating the effectiveness of certain leadership styles on employee performance.
Educators can utilize quantitative research in examining the relationship between the
performance of teachers and academic proficiency of students. Quantitative research
can also be used to better understand the relationships between environmental
phenomena such as carbon emissions and the melting of ice caps. The following are
other instances in which quantitative research can contribute to the development of
specific fields:

Quantitative Research & Accountancy, Business and Management (ABM)

Researches can help design a new product or service, figuring out what is
needed and ensure the development of product is highly targeted towards demand.
Businessmen can also utilize research results to guarantee sufficient distribution of
their products and decide where they need to increase their product distribution.
Conducting researches can also help a business determine whether now is the proper
time to open another branch or whether it needs to apply for a new loan. It may also
help a small business decide if a procedure or strategy should be change to meet the
requirements of the customer base. Research is important for any organization to
remain in the market. The primary function of research in ABM is to correctly determine
its customers and their preferences, establish the enterprise in the most feasible
location, deliver quality goods and services, analyze what the competitors are doing
and find ways on how to continuously satisfy the growing and varied needs of the
clients.

Sample Study: Ali, R., & Ahmed, M. S. (2009). The Impact of Reward and
Recognition Programs on Employee’s Motivation and Satisfaction: An Empirical
Study. International Review of Business Research Papers, 5(4), 270-279.

Quantitative Research and Anthropology

Anthropology is a research method of combining qualitative and quantitative

research data. It is concerned with exploring connections simultaneously, amidst
cultural differences, alternatives and identity. In the contemporary academic, socio-
cultural and political climate these concepts have immense symbolic overtones.
 Quantitative research is used in Anthropology in many aspects. Like, true
experiments may use in studying people provided that you follow certain steps
(Bernard, 2004). This is to look into the Effects of an intervention in ethnic behavior of
a group. In here, you need at least two groups, called the treatment group and the
control group. On group gets the intervention and the other group don’t. Next,
individuals may be randomly assigned, either to the intervention group or to the control
group to ensure that the groups are equivalent. Then, the groups are measured on
one or more dependent variables; this is called the pre-test. After which, the
intervention is introduced. Lastly, the dependent variables are measured again. This
is the post test.
True in experiments with people in laboratory are also common. Laboratory
experiments often produce results that beg to be tested in the natural world by
Anthropologists. Aaron and Mills (1959, as cited by Bernard, 2004) demonstrated in a
lab experiment that people who go through severe initiation to a group tend to be more
positive toward the group than are people who go through a mild initiation.
They reasoned that people who go through tough initiation rites put a lot of
personal investments into getting into the group. Later, if people see evidence that the
group is not what they thought it would be, they are reluctant to admit the fact because
of the investments.

Sample Study: Barry S. (June 2016). Hewlett, "Evolutionary Cultural

Anthropology: Containing Ebola Outbreaks and Explaining Hunter-Gatherer
Childhoods," Current Anthropology 57, no. S13: S27-S37.

Quantitative Research and Information and Communication Technology

Quantitative research is used to examine the trends and tendencies in the use
of information technology. Researchers are often interested in how an understanding
of a particular communication phenomenon might generalize to a larger population.
For example, researchers can advance questions like “What Effect do punitive
behavioral control statements have on a classroom? What communicative behaviors
are associated with different stages in romantic relationships? What communicative
behaviors are used to respond to co-workers displaying emotional stress? (Allen,
Titsworth, Hunt, 2009).

Sample Study: Tripathi, M., & Kumar, S. (2014). Use of Online Resources at
Jawaharlal Nehru Univeristy: A Quantitative Study. Program, 48 (3), 272-292.

Quantitative Research and Sports Medicine

Quantitative research is used to analyze how sports may be used as an

alternative way of medicating an illness. An example is the research done by
University of Eastern Finland which investigated the relationship between
mushrooming of fast food chains and obesity, as well as the intervention needed to
prevent children’s obesity from reaching serious proportions. The research focused
on the children’s physical activity and physical inactivity and the concomitant impact
on the children’s amount of adipose tissue (fat mass) and the endurance fitness. The
study is used to analyze certain the effect of physical activity in weight control.
 Sample Study: Jones, J.G., & Hardy, L. (1998). Stress and Cognitive
Functioning in Sports. Journal of Sports Sciences, 7 (1), 41-63.

Quantitative Research and Medical Education

Quantitative research in medical education tends to be predominantly

observational research based on surveys or correlational studies. The designs test
interventions like curriculum, teaching-learning process, or assessment with an
experimental group. Either a comparison or controlled group learners may allow
researchers to overcome validity concerns and infer potential cause-effect
generalizations. Researchers are using to cope with the emerging trends in recent
times.

Sample Study: Alberti, H., Randles, H. L., Harding, A., & McKinley, R. K. (2017).
Exposure of undergraduates to authentic GP teaching and subsequent entry to
GP training: a quantitative study of UK medical schools. British Journal of
General Practice, 67(657), e248-e252.

Quantitative Research and Behavioral Science

Relationship Questions in today’s quantitative trend tend to explore how one

behavior exhibited by people is related to other types of behavior. Examples are
verbally aggressive behaviors related to physical aggression – that is, when a person
has a level of verbally aggressive behavior, does he or she tend to be physically
aggressive? Are certain supervisor communication skills related to the emotional
experiences of employees?

Questions of difference explore how patterns of behavior or perceptions might

differ from one group or type of a person to another: Do people with disabilities
experience emotional labor differently from those without disabilities? Do women
perceive talkativeness (or lack of it) differently form men? Do communication styles
differ from one culture to the next? (Alle, Titsworth, Hunt, 2009).

When quantitative researchers explore questions of differences or questions of

relationships, they do so in an attempt to uncover certain patterns of behavior. If the
researcher discovers that a certain relationship exists in sample that she or he has
drawn form the population, she/he is then in a position to draw generalizations about
patterns expected of human behavior.

Sample Study: Malouff, J.M., Schutte, N.S., Rooke, S.E., & MacDonell, G.
(2012). Effects on Smokers of Exposure to Graphic Warning Images. The
American Journal on Addictions, 21(6), 555-557.

Quantitative Research in Education

Quasi Experiments are most often used in evaluating social problems. Suppose
a researcher has invented a technique for improving reading comprehension among
third graders. She/he selects two third grade classes in a school district. One of them
gets the intervention and the other doesn’t. Students are measured before and after
the intervention to see whether their reading scores improve. This design contains
many of the elements of true experiment, but the participants are not assigned
randomly to the treatment and control groups.

Sample Study: Catalano, H., & Catalano, C. (2018). Quantitative Study on the
Usefulness of Homework in Primary Education. In V. Manolachi, C.M. Rus, S.
Rusnac (eds.), New Approaches in Social and Humanistic Sciences (pp. 129-
136). Iasi, Romania: LUMEN Proceedings.
https://doi.org/10.18662/lumproc.nashs2017.11

Quantitative Research and Psychology

Mertens (2005) says that the dominant paradigms that guided early
psychological research were positivism and its successor, post positivism. Positivism
is based on rationalistic, empiricist philosophy that originated with Aristotle, Francis
Bacon, John Locke, August Comte, and Immanuel Kant. The underlying assumptions
of positivism include the belief that the social world can be studied in the same way as
the natural world, that there is a method for studying the social world that is value-free,
and that explanations of a causal nature can be provided.

Sample Study: Marisa H. Fisher, Andrew L. Moskowitz & Robert M. Hodapp

(2012) Vulnerability and Experiences Related to Social Victimization Among
Individuals With Intellectual and Developmental Disabilities, Journal of Mental
Health Research in Intellectual Disabilities, 5:1, 32-48, DOI:
10.1080/19315864.2011.592239

Quantitative Research & Science, Technology, Engineering, and Mathematics

Medical practitioners, for example, conduct researches to obtain significant

information about diseases trends and risk factors, results of various health
interventions, patterns of care and health care cost and use. The different approaches
to research provide complementary insights. Researchers help in determining the
effectiveness and even side effect of drugs and therapies in different populations and
various institutions. It is also necessary in evaluating experiences in clinical practice
in order to develop mechanisms for best practices and to ensure high quality patient
care. Researchers in these fields ultimately aim for man’s longevity.

As for engineers, architects, and other builders, research helps in providing

designs which are creatively beautiful and at the same time give more convenience
and efficiency as they utilize modern technology to adapt to the ever changing society.
New materials and procedures may be developed so as to further strengthen the
structural materials than can withstand various calamities and disasters.

Sample Study: Silva, T.C., Anghinoni, L., & Zhao, L., (2020). Quantitative
Analysis of the Effectiveness of Public Health Measures on COVID-19
Transmission. medRxiv 2020.05.15.20102988; doi:
https://doi.org/10.1101/2020.05.15.20102988
A. Create a collage showing the importance of quantitative research in society.
Your output will be graded primarily on the basis of its informativeness and
creativity. See rubric below for the full criteria.

VGE GE SE LE N
Criteria
4 3 2 1 0

Content (50%)
The pictures and the collage itself reflect the
importance of quantitative research to society.
Design and Presentation (50%)
There is variety in the pictures used.
The collage is creatively presented.
The collage is tidy.
The elements of the collage are well laid out.
TOTAL
Legend: VGE – To a very great extent, GE – To a great extent, SE – To some
extent, LE – To a little extent, N – Not at all

B. Search for three quantitative studies from reputable journals. These journals
may be in print or accessible online. Analyze these studies and discuss in
the form of writing how these are relevant to the current issues faced by
various sectors in society. You may provide another sheet for your answer.

Volume
Page
Title Year Journal and
No.
Issue
 I have learned that ________________
______________________.

I have realized that ________________

______________________.

I will apply _____________________________________________.

ESSAY. Briefly explain what is asked below.

How important quantitative research across fields? Cite at least five fields and explain
how quantitative research is interconnected with it.
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References

Barrot, Jessie (2017). Practical Research 2 Senior High School. Quezon City,
Philippines: C & E Publishing, Inc., ISBN: 9789719807711.

Faltado, R., Bombita, M., Boholano, H., & Pogoy, A. (2016). Practical Research 2
(Quantitative Research for SHS). Lorimar Publishing House

Prieto, N., Naval, Victoria, C., & Carey, T. (2017). Practical Research 2 for Senior
High School. Lorimar Publishing Inc.

Prepared by:

Debs F. Aguana
Schools Division of Capiz
Region VI