Executive Summary

This report is detailed explanation of project of "to donate Gifts

and counsellingKashaf ashraf bbhm-f19-108
of young kids and the poor children"
Waleed akram bbhm-f19-018
Under the supervision of honorable professor MR Ali Sajjad.
M sair mehdi bbhm-f19-0
This report comprises
SHEHRYAR ofRASHID
the details of whole Plan as well as the
bbhm-f19-0
execution of plan.
Adeel There were different issues while planning
ahmad bbhm-f19-033
and executing Zabi
it but we bbhm-f19-032
ullah All worked together and therefore we
accomplished itHamza
after a survey of those communities and
bbhm-f19-0
interacting withAhmad
those children,
Mubarak we come up with clear view of
bbhm-f19-030
the problem being faced
muhammad by ali
hassan them.
bbhm-f19-0

We under the guidance of our project director started with

finding the problems
They fell so helpless that nobody loves them, so we find a
solution of making them fell happy, important and love. Getting
those All converted into execution of solutions we had made a
lot of efforts and hard work to get desired results. As expected
we were successful in achieving our set goals.
COMMUNITY DEVELOPMENT PROPOSAL
NEED ASSESSMENT

Superior university
[Document subtitle]

HP
 Superior university

DESCRIPTION OF THE AREA

Name: GES Dholanwal band road lahore.
The school is located in sub-urban area, near yateem khana Market
multan road Lahore. The area name is Dholanwal. The building of
school is large enough to accommodate about 1500 students. There are
20 rooms. The structure of building is good but lack some physical
resources like furniture, computer labs, fans bulbs etc. The total number
of students are about 800.
People in area belong to lower-middle class families with low income.
Parents of students are usually workers, labor’s or doing low-wages
jobs. Usually people live in congested or rented house. Moreover
furniture market is near to school and many parents work as labor in
furniture market.
Due to Covid-19 many people lost their jobs and overall earning level is
very low. Both parents are working to meet their expenses. They
usually live from hand to mouth. To meet their expanses. The students
work part time in Yateem khana market.
Issues:
People usually live from hand to mouth. They are unable to meet the
educational expanses like uniform sweater etc for their kids. After
analyzing the condition the team of AFTAB decided to distribute a
gift pack containing sweaters Geometry boxs with stationary items to
fulfill their basic educational needs
Government school
SURVEY OF TARGET COMMUNITY
 Superior university

SURVEY RESULTS
EXPLANATION OF CORE PROBLEMS
Lack of investment:
The main problem we are face in this project Lack of investment.
People are not interest in investment because lack of trust. When we
show our proposal they are ready to investment.

A CTION PLAN
PROJECT PLANNING

VISION
To empower all the students to realize their full potential by
providing a comprehensive guidance and counselling
program
MISSION STATEMENT
 Superior university

VALUES
Excellence
Respect
Discipline
Teamwork

GOALS AND OBJECTIVES

Meet everyone's basic learning needs, to provide tools
necessary for people to survive and improve the quality of
their lives through continuous learning
To ensure quality education, we all have to take action. Get
inspired here

Meet everyone's basic learning needs, tools necessary for

people to survive and improve the quality of their lives
through continuous learning.
Superior university

Waleed akram M sair mehdi

(chairman) (head of
marketing)

Kashaf hayat Hamza shafique

M hassan ali
(content creator) (head of
(Assitant)
education)

Shehryar Rashid Adeel ahmad

(Finance (Assitant)
manager)

STANDARD OPERATING PROCEDURES

INTERNAL TARGET MARKET
EXTERNAL TARGET MARKET

SWOT analysis
Strength
• Students want to be educated
• We have that potential to grow our society
Weakness
• Less importance for education
Superior university

• A lack of opportunities
• When quality education is not in access to everyone in
a society, a trust deficit rises among people,
Opportunity
• Government policies supporting expansion
Threats
• Lack of teacher quality
• Lack of implementation of education policies

TARGET AUDIENCE
 Whole class
 42 students

Tools of advertising for internal market

 Event
 Banner
 Campaign
 Flex
 caps

Campaign

Brand awareness campaign.

 Superior university

Rebranding campaign.
Search engine marketing campaign.
Social media marketing campaign.
User-Generated Content (UGC) marketing campaign.
Email marketing campaign.
Public relations campaign.
Product launch campaign.

Event
Event advertising is similar to other forms of advertising in that it has
a commercial objective: increasing brand or corporate name
awareness. Event advertising is used to reach a wide you’re Event.
Add Your Event to Your Email Signature.
Use Email Lists to Your Advantage.
Create a Unique Event Page.
Promote Events on Facebook.
Promote Events on LinkedIn.
Promote Events on Instagram.
Share Your Event on Snapchat.

Flex
Flex is used for advertising in internal market. Flex will be of size of
2*15 and will be placed in Village for giving information to community
peoples that our foundation is working for the betterment of their
society.
 Superior university

Banners
The banners will write in Urdu language because the residents of the
community are not familiar to English language. Banners will be in
standard size 2 meters length and approximately Rs. 120 per banner.
We will design 3 banners and their total cost will be Rs. 360. Name and
logo of the foundation, slogan will be written on banners. A short
introduction of foundation and the school name where we execute our
project will also write down on the banners in Urdu. And a contact
number of foundation also mention on banners.

Caps

Caps will also design for the purpose of identification of our team
because at the time of execution of project team will wear them. Caps
will in the official color of foundation, name and logo will print on
them. Per cap cost is Rs. 80 and per t-shirt cost is Rs. 400.
 Superior university

Tools of advertising for external market

 Websites
 Social media interaction
 Print
 TV
 Ads
Ads
Print advertising. Print advertising refers to printed advertisements,
often seen in newspapers and magazines

Direct mail advertising

Television advertising

Radio advertising

Podcast advertising

Mobile advertising

Social media advertising

Website
 Superior university

Prioritize SEO. Google is the main way people find most of the
websites they visit.

Do social media promotion.

Create high-value content.

Start guest blogging.

Join and participate in online communities.

Connect with influencers.

Become a source.

Use expert sources.

• Facebook page of foundation

 Superior university

PROJECT FINANCING
Note: All the values are taken on real basis from original market.

Sr. No Items Qty. Per Unit Total Cost

Price
PKR
Operating Expenses
1 Sweaters (42) 22050
2 Accessories 4400
(Pencils, rubbers,
etc.)
Marketing Expenses
3 Bags 2000
4 Caps 2280
5 Flexes 2000
Other Operating Expenses
6 Rent 600
Total 33,330

EXECUTION OF THE PLAN

CONTINGENCIES/CHANGES MADE IN THE PLAN

ISSUES OBSERVED WHILE PLANNING AND EXECUTING

 Superior university

1) Funding issues (overcome by donations encourage school

teachers to donate)

2- To find out deserving students.

3- After finding deserving students we faced issue regarding

their sweater size. We have to purchase full bundle contains
different size that is difficult because the shop keeper doesn't
provide bundles of our required sizes.

4-The main issue about this project is we find it difficult to

make documentary video because there is

- Security issue

- Permission issue

- Activities disturbance issue

- School visit issue

- Judge monitoring issues.

RESPONSE OBSERVED BY THE STAKEHOLDER

 Superior university

ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY

Target community is very happy and thankful to AFTAB team.

Stakeholders including teacher, head teacher are very happy and
thankful for doing this social work.

The stakeholders and community boost our morale and appreciate our
efforts.

PERCEPTIONS/EXPECTATIONS

SUCCESS RATE OF THE PROJECT

We are very happy to complete this project because the target audience
are very satisfy of our work and we are happy to help those student they
are needy and they are allegiance of study

CONCLUSION

After complete this project we are learn a lot of thing and learn a lot of
experience. First of all we learn that if we start of any work first we
have make a plan how we complete this work. We are meet lot of
people in the society related our project some are relate to marketing
some are related to Finance. The main purpose of our project is that
how we are improve our society the project is based on that children
they are no resources to buy a jacket, shoes in winter so we are buy
these things. For this purpose we are select the Iqbal town. In this town
 Superior university

a secondary school were the children are needs these things so we buy
these things and give the school Management to give those student they
are need this.
All the student are work very hard to complete this project at the end we
are very happy and thanks the ALLAH almighty they are provide a
opportunities to do these type of project in our lives.

QUESTIONNAIRE

 Do your students have books?

 Does your school offer transportation for students
 Does electricity available in your school
 Do bathrooms available in school?
 Does your students have proper uniform
 Is there any water coolers available in school
 Do students have desks and chairs in classrooms
 Do classrooms have fans and lights
 Does your school have cricket/football ground
 Does your school's canteen keeps cleanliness
 Are you able to understand what teachers are teaching?
 Are there any extracurricular activities at your school?
 Are you satisfied by the way of teaching?
Superior university