1

Chapter I
INTRODUCTION
“Hopizza” is a unique style of pizza that is nutritiously delicious. Unlike a typical pizza

which is in the form of a large triangle, Hopizza is in a form of a small ball which makes it more

convenient to eat. Pizzas are usually attractive to several customers, but there are some

customers who are health conscious and do not eat a typical pizza. But this Hopizza is different

because it has less cholesterol and contains oregano which makes it nutritious and delicious.

Hopizza is a great product because of its health benefits. The special ingredient of the

product is the oregano with alternative ingredients of cheese, salt and flour to make it cheaper

and making a pizza affordable and profitable in the same manner.

The pizza combined these nutrients go a long way to protect your heart and prevent

diseases. Other sources of nutrients in pizza include cheese, which contains calcium, protein and

vitamin A. Another source of nutrients in pizza is the dough, which contains some antioxidants

due to the chemical reactions of the yeast.

The procedures for producing the Pizzaz Monster Bite is first heat the olive oil in a large

nonstick saute pan over medium-high heat. Add the onion and a pinch of salt and cook, stirring

occasionally, until lightly brown for about 5 minutes. Stir in the pepperoni, pizza sauce, oregano,

granulated garlic and pepper flakes. Move to a large bowl and allow cooling slightly. Fold in the

mozzarella and season to taste with additional salt if needed. Then put the ingredients inside the

dough and let it cook in the oven for 30 minutes.

Ingredients:
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 Parsley

 Oregano

 Chicken

 tomato

 Garlic

 Onion

 Oliveoil

 Salt

 Pepper

 dough

The main reason we came up with this product is because pizzaz are usually the snack

that several customers crave for, and satisfy one’s palate. We choose to make it in a ball form

because our target is to make it “ready to go” or in other words convenient, affordable and fast.

CHAPTER II
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SUMMARY

We came up with the business name “Pizzaz Monster Bites” because the product that we

are selling is unique and delicious. It is a name that we believe would also catch the attention of

the customers. What makes our product unique from the other product is it is a food that is

appetizing and has a concept of a typical pizza but in a different shape and mini version. It is

healthier that a certain pizza that most customers crave for.

The pizzaz monster bites has a very delicious taste, added to that the price is reasonable

for a paper box container. Our product is worth the purchase aside from being healthy, it is

affordable. But the quality of the product is still relative on how the customers take it because

different people have different preferences.

From the start our group planned that we would make a product that is appetizing,

convenient and easy to go. Because we are concern, or we must say that we focus to those people

who are too busy especially the employees and students that has a lot responsibility or

requirements and no time to go out and eat for lunch to restaurant, fast food chain or carenderias.

They prefer to buy a food that is less hassled and convenient for them. We believed that this

product would be profitable especially in schools and in malls where a lot of people gathered.

We’ve incorporated 4P’s of marketing: product, price, promotion, and place. The pizzaz

itself is unique from the ingredients that we used. The cheese that we used for this product is

mozzarella, which is healthier than a normal cheese.

The target market of our business was all the students and teachers of Zambonga Chong

Hua High School, but mostly the grade school and high school since they have the most number

of the students in school.

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Our group is planning to make “pizzaz monster bites” a real business in the near future

which it is introduced into the real market.

Chapter III

PROPONENT MANAGEMENT AND PERSONNEL

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This chapter concerns about the management in business world. Where in such,
businessmen/women do an excellent organizational structure and strategies to have a huge
impact within the public regarding to their product. Although, this structures and strategies
should be applicable in your management to have a systematic and organize business in the
business world, unless if they want to continue the journey of their future business.

OWNERS:

1. BRYNAH NIKOLE SOJOR

2. KAILA TAN

3. ALIANA GAIL M. TIBLANI

4. AILENE RAZZEL RAZON

5. MARLO TORREJA

FOUNDERS:

The founders of the product Pizzazz(Monster Bites) are Ms. Kayla Tan and Ms. Brynah
Nikole Sojor. They were a Grade 12 ABM students of the institution, Zamboanga Chong Hua
High School. They are the one’s who had the great idea to come up with such delicious product.
A product that would serve as the best palate among all times in business world.

PROMOTERS:

The people who will promote this product Pizzazz(Monster Bites) are some of the fellow
owners of the group wherein some of them had gone through the word of mouth way of
promoting and advertising the product. They also posted some pictures online to give public
awareness to their future customers that they are selling a one of a kind on-the-go food that can
make their tummy satisfied in terms of its food content and taste.

HOME-BASED ORGANIZATIONAL STRUCTURE:

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Brynah Nikole Sojor

(Manager)

Aliana Gail Tiblani Kayla Tan

(Treasurer) (Production)

Ailene Razzel Razon Marlo Toreja

(Seller 1) (Seller 2)

(Home-Based)

FUTURE ORGANIZATIONAL STRUCTURE

BOARD OF DIRECTOR
(Brynah Nikole Sojor)

CHIEF EXECUTIVE OFFICER

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CUSTOMER
SERVICE
MEMBERS
STAFF

PERSONNEL OR WORFORCE

1. DURING PRE-OPERATING PERIOD

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This business simulation took so much time just to come up with a healthy

and delicious product but an eye-catchy to all people. And it really took a long

time to settle this idea, the product. But then, everything had gone better so far.

We came up with the business Pizzazz(Monster Bites). This product is just similar

with the Pizza around the world, but something that makes this product different

from others is that this product is more healthier, we came up with a product that

has something to do good with the health of our customers. Moreover, this

business owners came up with a great strategy to gone each day that could deal

and be applicable in any problem could happen. We also planned for the

respective positons of some other business owners, so that the business would run

great. And actually, for our first day. We prepare all the respective materials such

as the food ingredients, kithen equipements and manpower. Then each of us were

already assigned to the respective materials that we woukd do and bring before

and after the work. And lastly we planned out on how can we candle such huge

numbers customers if we only had few equipments and manpower. And trying to

keep in their satisfaction with us.

About the home-based organizational structure it will be the basic

fundamentals of the business organization. Which Brynah Nikole Sojor the leader

will be the manager, Aliana Tiblani will be the treasurer, Kaila Tan will be the

Production, Ailene Razon and Marlo will be the sellers.

About the future organizational structure this will serve as the vision of the

business organization which will be the backbone of the business plan. The board

of Director is Brynah Nikole Sojor, the Chief executive officer is Kaila Tan, the
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marketing director is Brynah Sojor, the operations director is Ailene Razon, the

Finance director is Aliana Tiblani and the HRM director is Kaila Tan.

Chapter IV
MARKET FEASIBILITY
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Table 1

Junior High School Senior High School

90% 80.00%
80% 70.00%
70% Junior High 60.00%
60% School Senior High
50.00% School
50% 40.00%
40% 30.00%
30% 20.00%
20%
10.00%
10%
0% 0.00%
Del Goo A Delicious Good Average

The table 1 shows that the respondents were asked “is our product delicious?” they were

asked to choose the following choices; Delicious, Good and Average. Wherein, for junior high

school 85% said Delicious, 10% said Good and 5% said Average and for Senior High School

67.5% said Delicious, 30% said Good and 3.2% said average.
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Table 2

Junior High School Senior High School

120% 80%
80% 60%
40%
40% 20%
0% 0%
Expensive Affordable Inexpensive Expensive Affordable Inexpenive

Junior High School Senior High School

The table 2 shows that the respondets were asked “Is our price affordable?’ they were

asked to choose between the following choices; Expensive, Affordable and Inexpensive.

Wherein for Junior High School 100% said it is Affordable and for Senior High School 10% said

expensive, 75% said Affordable and 15% said inexpensive.

Table 3
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Junior High School Senior High School

100% 100%
80% Junior High 80% Senior High
60% School 60% School
40% 40%
20% 20%
0% 0%
Cone Box Cone Box

Table 3 shows that the respondents were given two choices on where they would like

Pizzaz to be served in. The following choices are: Cone and Box. For the junior High School

95% said Box and 5 % said cone. And for senior high school 93% said box and 7% said cone.

Table 4
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Junior High School Senior High School

120% 120%
100% 100%
80% Junior High 80% Senior High
School School
60% 60%
40% 40%
20% 20%
0% 0%
Yes No Yes No

Table 4 shows that the respondents were asked if they would make future purchase from

Pizzaz and 100% of the respondents answered with a yes.

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Table 5

Junior High School Senior High School

600% 80%
400%
200% 40%
0% 0%
Excellent Good Average Excellent Good Average

Junior High School Senior High School

Table 5 shows that respondents were asked to rate the products quality and the

respondents were given three choices; Excellent, Good and Average. For the Junior High School

75% said Excellent, 25% said Good and for senior high school 63% said Excellent, 37% said

good.

Revisions made by:

__________________
Dr. Melchor Jalon

Chapter V
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COMPETITIVE POSITION

Competitive positioning is about defining how you'll “differentiate” your offering and

create value for your market. It's about carving out a spot in the competitive landscape, putting

your stake in the ground, and winning mindshare in the marketplace. The following approaches

to competitive advantage by providing a better overall value to customers than competitors are

presented in this chapter

Planning Promotion

A promotional plan is usually considered a vital planning tool by most business managers

that helps contribute toward the successful launch of a new product or service or its expansion

into a new market. Gathering information from other business competitors and interviews with

customers will be an opportunity to know what approach best suits the business given a lot of

competitors around.

Types of Promotion

In marketing, promotion refers to any type of marketing communication used to inform

or persuade target audiences of the relative merits of a product, service, brand or issue. Examples

of promotions are the following

 Social Media

 Word of Mouth

 Point of Sale Displays

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Social media, is a modern way for brands to interact with consumers as it releases news,

information and advertising from the technological limits of print and broadcast infrastructures.

Digital media is currently the most effective way for brands to reach their consumers on a daily

basis. Over 2.7 billion people are online globally, which is about 40% of the world's population.

67% of all Internet users globally use social media

Word of Mouth, an unpaid form of promotion in which satisfied customers tell other people

how much they like a business, product or service. Word-of-mouth advertising is important for

every business, as each happy customer can steer dozens of new ones your way.

Point of Sale Displays, is a specialized form of sales promotion that is found near, on, or next to

a checkout counter. They are intended to draw the customers' attention to products, which may

be new products, or on special offer, and are also used to promote special events, e.g. seasonal or

holiday-time sales. POS displays can include shelf edging, dummy packs, display packs,

endcaps, display stands, mobiles, posters, and banners

SWOT Analysis

A SWOT analysis is a high-level strategic planning model that helps organizations

identify where they’re doing well and where they can improve, both from an internal and

external perspective. It is an acronym for “Strengths, Weaknesses, Opportunities, and Threats.”

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Strengths

The strengths of pizzaz are the smell and the attractiveness. And also unlike other pizza

the pizzaz is healthier. Another strength is its affordability, the price of 1 piece of pizzaz is 10

but 3 pieces of pizzaz is 25 and 6 pieces of pizzaz will be 45.

Weaknesses

People often prefer drinks than buying foods which could really be a threat to our

product. Also, it contains cholesterol that some diet people will avoid it.

Opportunities

Pizzaz or pizza are almost people’s favorite snack. It will be attractive to children,

teenagers and even adults. It will be a perfect for target consumers to purchase the product.

Another is the smell of pizzaz can attract people.

Threat

The threats are the alternatives that other business could offer. It is also a threat when

there will decline of interests of the people in snacks and they prefer drinks because of the

hotness of weather
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CHAPTER VI

PROPPOSED MARKETING PROGRAM

The owners of Pizzazz (Monster Bites) would like to develop a product from a typical

Pizza to a healthier and deliciously attractive version. We have prepared marketing strategies to

achieve overall organizational objectives. There are several set of activities that helps the

business in marketing program to achieve all the marketing objectives.

Within these, the business owners of the Pizzazz (Monster Bites) conscientiously think of

ideas, strategies and activities that they would need to take note in developing their product.

On the first day of our simulation, our business generally clicked in the tastes of

customers. The consumer patterns is good and became better as days passed. Mostly of our

customers are students, teachers and other workers. Hence, the product contains more on protein

vitamins, wherein it can give the customers a full satisfaction of our product, in short it is

appetizing, convenient and easy to go. This is what Pizzazz (Monster Bites) should take note of

in the near future; and to people who are planning to establish a business similar to this in the

future. Following the marketing program will definitely help us to gain more sales and earn

every customers trust.

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The illustration below shows our marketing program:

SOCIAL MEDIA

MARKETING
CONTENT PLACEMENT
PROGRAM

ADVERTISEMENT

The first marketing program we apply is Social Media. Social media is very known and
useful in our society, wherein almost all of the people in the different countries have an access in
the internet world specifically in, Social Media. Using technology to advertise and introduce
your product can be a helpful way to give a public awareness. It would give a big advantage in
our business since everyone now is using high technologies, wherein they used to access
different websites. Hence, social media is more convenient and less in expenses to advertise our
product thus it would be a great platform for promoting product.

The
image we
attached was
the
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screenshot of of our web page regarding to our product advertisement in social media. We create
a facebook page

3 PIECES
25 PESOS
ONLY!

45
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Promo!

3 for P40
5 for P60
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Chapter VII
Table 1
Expenses Amount
Ingredients P344
Other Materials P46
Total Amount P350

The total estimated cost of ingredients is P 344. Included in this part are the chicken
meat, flour, oregano leaf and etc. Meanwhile the total cost of the other materials is P 46 these are
the spoons and boxes for each servings, wherein the finished product can serve up to 35 servings
of Pizzaz Monster Bite. That’s why it cost P10 each Pizzaz Monster Bite. But the selling price
will be P15
The Estimated sales of December 2021 is P20, 000, which is being used as the basis for
2019 sales projection.
Month Increase/Decrease of Sales Projected Sales
January 10% (Php 2000) Php 18000
February 15% Php 2700 Php 20700
March 10% Php 2700 Php 23,400
April 10 % (Php 2340) Php 21,060
May 15 % (Php 3159) Php 17,901
June 25% (Php 4,475.25) Php 22,376.25
July … 0% Php 0 Php 23,376.25
August … 0% Php 0 Php 23,376.25
September … 0% Php 0 Php 23,376.25
October 35 % Php 8181.69 Php 31,557.94
November 10% (Php 3155.79) Php 28,402.15
December 50% Php14,201.075 Php 42,603.23
TOTAL Php12,652.725 Php 297,129.32

The table above shows the Pizzaz Monster Bites’ monthly projected sales. This serves as

a backbone of the business plan. The estimated sales was computed by the selling price of P10

multiplied by 100 pieces per day and multiplied by 5 days and multiplied by 4 weeks. From the

months January to June, it was shown a constant increase/decrease of monthly projected sales

due to several factors. The months of January, April, May, August, September, October and

November are considered to be regular months where we have a fixed sales projection for the
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business. While the months of February, March, June October and December are considered as a

peak season where there are several activities will be held for school premises wherein the

business can be exposed and it can acquire a good profit.