Position – Demand Head Farmiso, Meesho

About Meesho

Meesho is building a disruptive distribution channel via social selling on WhatsApp,

Facebook, and other social channels. Meesho has so far enabled more than 50 thousand
suppliers and 7 million entrepreneurs to start and grow their online business without any
investment, providing tools around sourcing, logistics and payments. These entrepreneurs
are small retailers, housewives, students, retired citizens, and many other aspiring
entrepreneurs across India.

Meesho is Series E funded with a new investment round led by Softbank with participation
from other investors. Other investors include South African company Prosus (Naspers
Ventures) along with participation from Facebook and existing investors such as Elevation
(SAIF), Sequoia, Shunwei Capital, RPS and Venture Highway. Meesho is headquartered in
Bengaluru, India and was one of the three Indian companies to be selected for Y
Combinator in 2016. It was also a part of the first batch of Google Launchpad — Solve for
India programme

Farmiso:
Grocery has the biggest share of the overall retail spend in India and is projected to be a
$800B market in 2024, of which the majority contribution comes from non-metro cities.
Grocery market in Metro and Tier 1 has become crowded with a lot of players trying to solve
the supply chain but the higher cost of logistics restricts these players to disrupt the lower
tiers.

At Farmiso, we are building the most cost-effective distribution channel using micro
entrepreneurs to disrupt the grocery market in lower tier cities of India. We are onto the
journey of creating a hyperlocal farmer marketplace for fresh food and vegetables and solve
the intermediate inefficiencies in the distribution system.

Farmiso is an early stage mini start-up within Meesho with a completely different supply
chain and modus operandi. We are a bunch of high energy enthusiasts working towards
creating something cool and something big.

Responsibilities:

 Responsible for planning the expansion activity for your territory by City
 Identification of critical markets for the region basis the demand forecast
 Plan for acquisition within the CAC target and to create Mega champions in all
cities
 Driving monthly regional demand targets in terms of absolute customer order along
with customer churn management
 Ensure that the acquisition is in line with the plan for each of the cities
 Responsible for hiring the team of Program Managers, City Managers, TLs and
FOSs in conjunction with the TA team and HR Team
 Manage the team as a unit, track their performance and design incentive structures
for the team
 Train and develop the Program Managers and City Managers to become better
people managers and drive planned outcomes
 Coordinate with logistics/sourcing/network design/TA&HR team for smooth
operations
 Coordinating with the City Managers on the planning of the launch, signing off on
the city wise launch plan by FOS

What we are looking for:

 Tier 1 MBA with at least 4+ years of experience in Sales/Growth

 Should have managed a large team
 Good understanding of sales management systems and processes
 Good Understanding of Tier 2-3 cities grocery-kirana-convenience stores
 Should have an analytical bent of mind
 Start-up experience is preferred, should be able to create structures
 Willing to travel within your territories