Apta Gelato

0812-9042-3812

@aptagelato aptagelato

aptagelato

Create a unique taste in

each

2021
 TABLE OF
CONTENTS

01 04
Management plan
Business overview You can describe the topic
of the section here

02 Market analysis 05 Operating plan

03 Our Product
06 Financial plan
 BUSINESS OVERVIEW
01
OUR COMPANY
Apta Gelato is the first shop in
Karawang with a taste of ice cream
which is certainly very different from
other restaurants. Apta Gelato was
inaugurated on November 18, 2020, we
have several outlets and stores spread
throughout Indonesia.
We are committed to maintaining a
unique taste of ice cream and of course
much in demand by the surrounding
community with quality at very
affordable prices.
APTA GELATO
 MISSION
STATEMENT
Have a high sensitivity to
always be market and
customer oriented

Maintaining the quality of ice

cream to keep it delicious

APTA GELATO
 Vision
STATEMENT

become an ice cream shop

with a unique taste

APTA GELATO
 SWOT Analysis

Strength
Weakness
The materials used to make
Lack of employees for
products come from quality
production, administration, and
raw materials
marketing

Opportunity
The weather around the
Karawang area is hot
Threat
There are new competitors
that appear and offer similar
products at lower prices

APTA GELATO
02 MARKET ANALYSIS
 TARGET

Shoping Target
Choices
80


47


Rp.25.000
47%

21%
Average expense 32%
per customer
Parent
Teenager

Children
 MARKET SIZE

60% Maestro Gelato

Providing ice cream
cups with various
flavors such as
strawberry, chocolate,
and vanilla.

20%
The Waffle Cone
Does not provide
ice cream in the
flavor of vegetables
and nuts

APTA GELATO
 OUR SERVICES

provide the
best service to
consumers

provide the best

quality ice cream
for consumers

APTA GELATO
 Our Product
03
 Our Product Types
Yache Mi
Mustard Yache

Red beans
Yache

Carrot Yache
 MANAGEMENT PLAN
04
 ADVERTISING AND
PROMOTION

Advertising Online
PR
Promoted through social How to get customers We also open several
media interested in buying online shops if there
with the ice cream we are customers who
sell want to buy from a
long distance
 2021

OUR TEAM
Susan Bones
Adversiting

Timmy Jimmy
PR & Online

Sofia Hill
Chef

APTA GELATO
 OPERATING PLAN
05
 OUR PROCESS

Promoted via social media

Products offered

Accept COD system Affordable prices

06 FINANCIAL PLAN
 Financial aspect

Products offered Ependiture

90.000.000
50.000.000

Operating costs Profit

30.000.000
100.000.000

APTA GELATO