SENIOR HIGH SCHOOL

MEDIA AND
INFORMATION
LITERACY
QUARTER 1- MODULE 1:

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY

STUDY GUIDE
Media and Information Literacy
Quarter 1- Module 1: Introduction to Media and Information Literacy

SENIOR HIGH SCHOOL

Subject Teacher: Ms. Marjorie H. Atienza

Assistant Principal: Ms. Jerlyn V. Lopez

Principal: Mrs. Jacqueline T. Mortel, Ed.D

Office Address: Calle G. Marella, St. Taal, Batangas

For the learner:

Welcome to the Media and Information Literacy G12 Module!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts:

Objectives: This will give you an idea of the skills or competencies you
are expected to learn in the module.

Motivation: This part includes an activity that aims to check what you
already know about the lesson to take. It also includes a
brief drill or review to help you link the current lesson with
the previous one.

Instruction: This section provides a brief discussion of the lesson. This

aims to help you discover and understand new concepts and
skills.

Practice: This comprises activities for independent practice to solidify

your understanding and skills of the topic.

Enrichment: In this portion, another activity will be given to you to enrich

your knowledge or skill of the lesson learned. This also tends
retention of learned concepts.

Evaluation: This is a task which aims to evaluate your level of mastery in

achieving the learning competency.
 UNIT I

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

LEARNING OBJECTIVES

In this lesson, the learners will be able to:

1. Describe how communication is influenced by media and information

2. Identify the similarities and differences between and among media literacy, information literacy,
and technology literacy

PROCEDURE

In today’s lesson it embodies your essential knowledge that will allow you to
engage with media and information channels in a meaningful manner.

Let’s start with Communication, What is Communication?

The act or process of using words, sounds, signs, or behaviors to

-
express or exchange information or to express your ideas,
thoughts, feelings, etc., to someone else.
- The exchange of information and the expression of feeling that can
result in understanding. (http://dictionary.cambridge.org)
 Meaning, Communication that is the purposeful exchange of information and
messages between people or groups of people through speaking, writing,
gestures or signs.

 There are two types of communication. The Non-verbal communication and

Verbal Communication.
 NON-VERBAL COMMUNICATION: (Signs, Symbols, Colors, Gestures, Body
language and Facial expressions) Examples: Nakikipag usap ka through Sign
Language so that is Non-verbal Communication , another one Binigyan mo ng
Rose si crush without saying anything, so that is non-verbal communication
because nag pahayag ka pa din ng iyong damdamin through the use of Rose
which symbolizes Love.
 VERBAL COMMUNICATION: (Oral and Written)
- It simply means use of language.

Next, let us know the process of communication.

PROCESS OF COMMUNICATION
There are at least five elements that characterize the communication
process:
• The indicators (the sender and the recipient of the message)
• The message or the information
• The medium
• The feedback or reactions, and
• The communication environment
 o The indicators are both senders and recipients of the message, which
may include a person-to-person or group-to-group level of communication
o The message is the information or the verbal and nonverbal message
being conveyed to another person or group of people.
o The medium is the channel through which the message is coursed.
o The feedback or reaction is the response to a message or behavior.
o The communication environment is the context in which the
communication takes place

So how is communicating affected by media and information?

[C ommunicatio
n is affected by
the media
and
information
because the
media is the
tool that we
can use for communication. Through the media, communication takes place in a faster and more
effective way. Information is the knowledge or the content of communication. Without
information, there is no communication taking place .]

In this lesson, you will be exposed to the differences between Media

Literacy, Information Literacy, and Technology Literacy.

Activity: REAL or FAKE!

Directions: Identify which of the following is fake news. Put an X mark on the space if
you think it’s Real or Fake:

___Real ___Fake ___Real ___Fake

 ___Real ___Fake ___Real ___Fake

(Sa panahon ngaun napakalaki ng

impluwensya ng media or ng technology sa atin because we are now reliant on it.
Isang galaw lang natin hanap si cellphone mag faface book, walang magawa sa
bahay manunuod ng tv, hindi alam ang sagot sa assignment search kay Google,
ilan lang yun sa mga ginagawa natin, Now let us learn ano ba yung kahalagahan
ng pag gamit ng Media, Information and ng Technology. )

Let’s start with this terms.

Following are various terms associated with Media Information and Literacy.

• Literacy: The ability to identify, understand, interpret, create,

communicate and compute, using printed and written materials associated with
varying contexts. Literacy involves a continuum of learning, wherein individuals
are able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.

(Literacy- ibig sabihin may kakayahan kang kilalanin, maunawaan, bigyang

kahulugan at lumikha ng isang bagay.)
- In other word that is the ability to read and write.

- People with good literacy skills are more likely to have:

 Higher self-esteem
 Better health
 Better job
 Higher wages

This is because they are more able to take advantage of the opportunities that
life may offer them.

• Media: The physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. It also refers to
any physical object used to communicate messages.

(tool that we can used para makapag bigay at makatanggap tayo ng messages/
information.)

• Media Literacy: The ability to access, analyzes, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new
technologies.
“These skills include being able to access media on a basic level , to analyze it in
a critical way based on certain key concepts, to evaluate it based on that analysis and,
finally , to produce media by oneself. This process of learning media literacy skills is
media education”(Media Literacy Fundamentals)

(it means that you are knowledgeable on how to use media. And to be a media
literate person kailangan alam mo kung paano mag access at kung saan hahanapin
yung form ng media na kailangan mo. Kailangan marunong ka ding mag analyzed kung
valid ba yung text na gagamitin and kung reliable ba yung sources na pinanggalingan
nun. Alam mo kung paano mag explore gamit ang media text and lastly alam mo kung
paano gamitin ang media and gumawa ng sarili mong media text.)

Importance of Media literacy

The digital has made it easy for us to create media. We do not always know who
created something and why they made it and whether it is credible or not. This makes
media literacy an essential skill in the digital ages. Specifically, it helps us:
 Become a smart customer of product and information
 Learn to think critically
 Recognize point of view
 Create media responsibly
 Identify the role of media in our culture
 Understand the type of influence made media and how we can make informed
choices.

• Information: A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.

• Information Literacy: The ability to recognize when information is needed and use it
efficiently, hence you must be able to locate, evaluate, and effectively communicate
information in its various formats.

(As an information literate alam mo kung kailan, saan at kung paano gagamitin
yung information na hinahanap mo or nahanap mo. And syempre alam mo din kung
paano mag evaluate ng information, and once na marunong ka malalaman mo kung
yun bang information na nakuha mo is factual or not.)

(There are three marks to become a literate person, first, you must have a long
social vision, second, you must be motivated life-long learner and lastly, you must
know how to find and use information in various contexts.)
Importance of Information Literacy
 To be able to distinguish which among the sources of information are relevant
 An individual will be able to organize and classify the difference forms of media
which can be used to secure relevant and substantial information.
 Aid students in developing effective research skills.

• Technology Literacy: The ability of an individual, either working independently or with

others, to responsibly, appropriately, and effectively use technological tools. Using
these tools an individual can access, manage, integrate, evaluate, create and
communicate information.

(It is the responsible and effective means of using technological tools in order to
meet one’s goal in acquiring and using the right information. So you are technology
literate once na merun kang skills in computer network, you have knowledge of basic
principles of computing devices, and you have an ability to engage in online community.
Importance of Technology Literacy
 With the new technological discoveries and breakthroughs, people nowadays are
even hoping to find cure for dreaded incurable illness.
 It will save valuable time and help one do things smoothly.

• Media and Information Literacy: The essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well as
develop critical thinking and life-long learning skills to socialize and become active
citizens.

All of the “news” in the Real/Fake Activity are fake news. Below are tips on how
to counter fake news.

Credit: International Federation of Library Associations and Institutions (IFLA) https://www.ifla.org/publications/node/11174

PRACTICE:

Directions: Identify the following statements as media literacy (ML), information literacy (IL), and
technology literacy (TL).

STATEMENT
1 Turning on a laptop.
2 Encoding
3 Research on the biography of Benjamin Franklin
4 Having multiple social media accounts.
5 Posting on social media

Now your next activity, aims to test if you really understand the difference
between the media, information and technology literacy you will complete the
table provided.

ENRICHMENT:

COMPARE AND CONTRAST

Directions: Differences among and between Media Literacy, Information Literacy, and
Technology Literacy

MEDIA LITERACY INFORMATION TECHNOLOGY

LITERACY LITERACY

SIMILARITIES
 DIFFERENCES

Here are the following criteria.

Organization 30%

Content 35%

Knowledge 35%

Total 100%

PREPARED BY:

MS. MARJORIE H. ATIENZA

SUBJECT TEACHER