CROSS-CULTURAL MANAGEMENT

BL 202109

PHILIPPINES
KHAIRUNNISA BINTI ABDULLAH
(2022021090013)
MISS MOK EE TENG

INTRODUCTION

The Philippines is a tropical country

in the Pacific Ocean, blessed with
beautiful natural landscapes
With its topography consisting of
mountainous terrains, dense
forests, plains, and coastal areas,
the Philippines is rich in
biodiversity.
 CROSS CULTURAL COMUNICATION

NON VERBAL
VERBAL COMMUNICATION COMMUNICATION
Eye contact: Respectful with older
National Language : Filipino
Greeting : Mano or Pagmamano
Spoken/written: Filipino , English , Tagalog
Punctuality/time: must be punctual
Appropriate topic of conversation: Language
Gift giving : fruit with flower
style
Touch: huge,
Private / taboo topic: often shake hands
Body movement : Arms, lip pointing
with both hands , not wearing a hat
Facial Expression: smile
outdoors
Paralanguage: Silence
CULTURAL DIMENSION
POWER DISTANCE
Philippines score high on this dimension (score
of 94) which mean that
people accept a hierarchical order in which
everybody has a place and which needs no
further justification

INDIVIDUALISM
The Philippines with a score of 32 is a
collectivistic society. Such a society foster
strong relationships and takes responsibility
. in collectivistic societies , offence leads to
shame and loss of face
 RECOMMENDATION

1. Understanding culture and impact on Business and

Communication and outcomes are a result of good
relationships and relationships must be developed over
time
2. Negotiating Effectively in a Multicultural Business
Environment
 For this century, we must understand the compelling priority is to
increase the ability of cultures to understand and respond well to
conflict for survival, peace, and the achievement of common goals.
It leads to good relationships, successful business deals, emotional
enrichment, and more