“A Study on Consumer Preference and Buying Pattern of Different

Cement Brands in Ghazipur City”

SURVEY PROJECT REPORT

Submitted to
Veer Bahadur Singh Purvanchal University, Jaunpur
In partial fulfillment of the requirements of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by: Under the supervision of:

Sujeet Kumar Mr. Arif Sultan
BBA 4th Semester Assistant Professor
Roll No: 61410170039 Department of Business Administration
Enrollment No. PU15/574

2017

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur – 233001 (U.P.)
 Certificate

This is to certify that Mr. Sujeet Kumar pursuing BBA 4th Semester
from this Institute has prepared the survey project report entitled “A study on
consumer preference and buying pattern of different cement brands In
Ghazipur City” in partial fulfillment of the requirements of the degree of
Bachelor of Business Administration from Veer Bahadur Singh Purvanchal
University, Jaunpur, during the session of 2017.

This report is based on survey project undertaken by Mr. Sujeet Kumar

under my supervision during the course of fourth semester and fulfills the
requirements of regulations relating to the nature and standard of BBA course
of V.B.S. Purvanchal University.

I recommend that this survey project report may be sent for evaluation.

Rahul Anand Singh Arif Sultan

Associate Professor & Head, Assistant Professor,

Dept. of Business Administration Dept. of Business Administration
 Declaration

I, Sujeet Kumar, hereby declare that this survey project report

entitled “A Study on Consumer Preference and Buying Pattern of
Different Cement Brands in Ghazipur City” has been prepared by me
on the basis of survey done during the course of BBA fourth semester,
under the supervision of Mr. Arif Sultan, Assistant Professor,
Department of Business Administration, TERI, Ghazipur.

This survey project report is my bonafide work and has not been
submitted in any form to any university or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

1st May 2017 Sujeet Kumar

BBA IV Semester
Department of Business Administration
Technical Education & Research Institute,
P.G. College, Ghazipur