Content Strategy

Master plan
BY IRYNA MYKHAYLO

30 DAY CONTENT
PLANNER
CONTENT STRATEGY, TOPICS & TIPS!

Copyright © 2021 Iryna Mykhaylo

 Content Strategy

Master plan
BY IRYNA MYKHAYLO

TYPES OF CONTENT

To engage with your audience, it is important to

have valuable content. There are different types.

Inspirational Motivate your potential clients!

Personal Tell something about yourself.

Educational Give tips on topics your clients struggle

most with.

Promotional Present your product/ services!

About your biz Tell us more about it!
Engaging Ask direct questions.
Reviews! Show your client reviews!

Copyright © 2021 Iryna Mykhaylo

 Content Strategy

Master plan
BY IRYNA MYKHAYLO

Inspirational Personal Educational Promotional About your

business

Engaging Reviews Inspirational Personal Educational

Promotional About your Engaging Reviews Inspirational

business

Personal Educational Promotional About your Engaging

business

Reviews Inspirational Personal Educational Promotional

About your Engaging Reviews Inspirational Personal

business

Copyright © 2021 Iryna Mykhaylo

 CONTENT IDEAS

To have great content, it is best to organize it by topics. Think

about 3 to 5 main pain points that your clients struggle with
and write them down below!

Now you can create different forms of content by addressing

those topics.

For example, if your clients struggle with growing followers, an

inspirational post might be about how consistency will bring
someone success and an educational post can include tips on
what your client can do to gain more followers more
efficiently.

Remember: Not every type of post has to be related to the

topic! This is just so you stay organized and don't spend hours
every day thinking about what to post.
Copyright © 2021 Iryna Mykhaylo
Inspirational
Inspirational quote.

What is your motivation?

Who or what inspires you?

Share an inspiring story.

Personal
3 get to know me facts.

Where in the world are you right now?

What's your favorite spot in your city?

Share a memory from your childhood.

Advice your past self.

Tell about a mindset shift you made.

Share something great that has happened lately.

Share gratitude in your daily life.

Career throwback. What did you do before?

Share how you unwind after work & at the

weekend!

Favorite movie/ series on Netflix.

Favorite meal.

Tell a story with your photo.

Introduce yourself to new followers.

Copyright © 2021 Iryna Mykhaylo

Educational
Share how you stay organized.

Share your favorite business tool.

Share a mistake you made and the lesson you

learned.

Best and worst pieces of advice you’ve been

given.

Make a tutorial.

Teach a 3-step solution.

What your client needs to let go of.

Stop doing this, start doing that.

Your dream client’s number 1 excuse.

An important step in your process.

The number 1 reason people give up.

How you define *success* or another word.

Promotional
Talk about your product/service.

Share your latest freebie.

Tell a client success story.

Share a teachable moment from a client call.

Cross promote your other social platforms.

Promote an exclusive offer for instagram

followers.

Promote your newsletter and lead magnet.

Copyright © 2021 Iryna Mykhaylo

About your business
Share your brand values.

Behind the scenes of your work/ Share your work

space.

Share a business trip.

Tell the story behind your brand name/logo.

Share a recent work event.

What you admire about your community.

Share your brand’s mission statement, including

your purpose & your objectives.

Share your big wins!

Engaging
Share a boomerang or video.

Answer a FAQ.

Thank your followers.

Ask a question.

Tell a story with your question.

Polls to get to know your audience.

Talk about a question you love asking clients

when working together.

Post a funny GIF/Meme.

Copyright © 2021 Iryna Mykhaylo

Reviews!
Reviews are so important. Showing them constantly

in your IG posts will build trust.

If a client made a video review, share it! A video of

40 seconds is much more powerful than a text.

TIP: Share your client reviews in your stories as well.

Remind your followers of how they can get real

results by working with you.

Quick tips to increase Instagram engagement

1. Post more than one time per day.

2. When creating your post, always

consider that it should be something

anyone would want to save or share.

3. Engage with similar accounts and

their followers every day!

Copyright © 2021 Iryna Mykhaylo