Developing Fluency & Clarity in English

End Semester Exam

Submitted to:

Professor Arundhathi

Submitted by:

Joel Leander Pinto

2123623
 GLENS BAKEHOUSE

Mr. Glen Williams started Glens Bakehouse, which is both a bakery and a restaurant. It is one
of Bangalore's oldest and best bakeries, with a signature rustic posh décor inspired of Italian
cafés. The restaurant/bakery serves casual western snacks and has a wide assortment of
sweets, cakes, and other baked goods. Unfortunately, due to the COVID-19 outbreak, the
restaurant had to take drastic steps to keep its doors open during these difficult times.

The restaurant had to move their operations online and create a website to continue serving
their customers' cuisine during the pandemic. People found it easier to shop online from a
trusted acquaintance at low costs and decent quality in the year 2020. The restaurant
employed services like "SWIGGY" and "ZOMATO" to conduct many offers, discounts, and
other promotions to improve their outreach and help their customers acquire their food more
easily and quickly.

Glens Bakehouse being a small business, has reached a lot of its customers during the
lockdown in Karnataka. It took orders on a daily/alternative day basis and delivered the items
to the customers during the pre-curfew hours.

Glen Bakehouse considers social media networking sites like Instagram, Facebook, and
Pinterest to be their saving grace in the pandemic . They were given a blank canvas on which
to create tasty delicacies for their potential clients thanks to social media. Using the app's
features, Glens Bakehouse was able to study the response they received on each post, the
number of shares they received, and the number of followers they obtained. Third-party small
business bakeries posed a significant threat to Glens Bakehouse. They did, however, make a
point of keeping their authenticity. The mastery with which they design their delicacies
creates a visual appeal and a desire to sample them.
Most small businesses struggled to stay afloat during the pandemic because of thieir failure
to maintain hygiene standards but Glen’s thanks to its small staff was able to maintain high
hygiene standards and this induced trust in their customers with regards to their products.

The owner decided to start online baking lessons to reach a wider customer base and to
expand Glen’s outreach while people were stuck at home.

During Covid-19, Glens Bakehouse did not see a significant reduction in sales, but its biggest
issue was losing customers owing to inadequate or insufficient marketing. Clients were
turned away owing to a lack of frequent promotion and posting on their stories and feeds,
even though social media gave them an advantage in terms of expanding online. According to
the manager of the Bannerghatta branch, online mode provided them with a platform to
display their talent, but it also put pressure on them to keep the page up to current and active
24 hours a day, seven days a week. In general the business struggled with adapting to the
online mode of marketing and sales.

The bakehouse’s most attractive part was the ambience of dining in at the place. But the
pandemic forced the owner to keep the restaurant doors shut, kitchen being the only
operational part.

The owner managed to make a positive of this rather big problem. They started expanding the
product line and experimented with various new items. This attracted customers as innovative
foods are the new trend in today’s modern world.

The restaurant fulfilled it social responsibility towards its employees, something which took a
backseat for most businesses in the pandemic. The owner refrained from sacking employees
as he valued loyalty above mere profits.
Overall, Glen’s Bakehouse realized the pandemic is just a bigger wave than usual but
something that they will surely survive.

Reflective Statement

The course Developing Fluency & Clarity in English was a fresh take on a language we have
been learning since we were kids. The case study structure of the course was unique and
challenging at times but I found it interesting. CIA 1 was a group assignment that showed me
how different individuals perceive the same advertisements. Case studies always made us
think long and had before answering. The scenarios listed were complex real world issues
that I had never seen or heard of before. I learnt quintessential skills like summary writing,
note taking, mind mapping which have helped me with my overall studies not just this
particular subject.

The sheer importance of quantitative data in case studies was also visible to us. They helped
enforce the points being told by the author. Each case was accompanied by a video which
made it even more vivid. All of this helped make sure that the information presented was not
misinterpreted by readers. Even then the various perspectives really fascinated me.

Social media handles

https://instagram.com/glensbakehouse_blr?utm_medium=copy_link

VIDEO LINK

https://youtu.be/f-6Qy3_gaKY