University of the East - Manila

BUSINESS NAME

Logo Here

Presented to:

Presented by:

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 University of the East - Manila
Table of Contents
Description Page

I. Executive Summary

II. Overview of the Business

a. Name and Logo

b. Business Vision, Mission, and Values

c. Product Description

III. Industry Analysis

a. PEST Analysis

b. SWOT Analysis

c. Competition

IV. Marketing and Sales Plan

a. Product

b. Price

c. Place

d. Promotion

e. People

f. Packaging

g. Positioning

V. Management and Operational Plan

a. Ownership Structure

b. Organizational Chart

c. Production and Operational Plan

VI. Financial Plan

a. Capitalization

b. Projected Expenses

c. Forecasted Sales

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 University of the East - Manila
d. Projected Income Statement

VII. Appendices

a. Timeline for Business

b. Sample Advertisements, Picture of prototypes

I. Executive Summary

II. Overview of the Business

A. Name and Logo

-Present the approved business name and logo here with their explanation
on its derivation and description.

B. Our Vision
-A one or two statements expressing-What/Where do you see your
business in the future? What is the desired result of the business
operation?

Mission
-A one or two statements expressing - What is the reason for the
existence of the business? What is the very purpose of the business?

Core Values
-What are the values that should be embodied by the PEOPLE
(employees/staff) which will guide them in doing the business operations?
What are the specific values that the company wants its customers see
from them?
At least three to four values must be presented here which may include a
short description.

C. Product Description

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 University of the East - Manila
Discuss in detail of the product/s, its type, the market segment to be
served, the segmentation method used, the needs of the customers to be
satisfied by the product, and the features of the products that will satisfy
the need.
Instagramable picture of the product/s or service/s must be included in this
section.
Product Description
Little Sahara
- It is an Owl-eyed cactus, we name it Little Sahara because it is common on the
desert or hot places, it originated to Quetaro, Mexico. Little Sahara. You can water it
once a week, so it is a low maintenance plant. It has a circular shape that is 60 cm or
more in diameter. The branches split that gives an owl-eyed shape. Owl-eye cactus is a
delightful bundle diversity that has white spikes, densely clustered at the top of the
plant, and creamy-yellow flowers. They are easy to grow and it produce big seeds. This
product is perfect for couples who wants to commit themselves in the relationship.
(Insert instagrammable picture here)

Montezuma
- It is a Mexican Gem we named it after Montezuma, a legendary treasure
buried that is said to be in the Casa Grande ruins or elsewhere in the southwest United
States and Mexico. Since the real name of the plant is Mexican gem, it can be
connected as a part of Montezuma's treasure. Mexican Gem is an evergreen plant that
features whose leaves range in color from light, silvery green to a light purplish shade. It
grows in a tight rosette formation and shoots out a 1-foot tall pinkish-red stem that
displays showy pink. Yellow tipped flowers that resemble the shape of a lantern during
the late winter and spring seasons. It is indeed one of the most show-stopping of all
succulents. A product that aims to serve the youth especially college students due to its
classic feel.
(Insert instagrammable picture here)

Oasis
- It is a Jade Plant, and it is known as "money plant ". We named it Oasis
because it is the sanctuary of the desert that will give salvation to our customers' needs.
It is a succulent plant that has a small pink or white flower that is native to the KwaZulu-
Natal and Eastern Cape provinces of South Africa and Mozambique. Jade Plant is a
common houseplant worldwide. It is also a low maintenance plant that has a long life.
You can commonly see it indoors it has thick woody stems, glossy oblong green leaves
that is two inches.

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 University of the East - Manila
(Insert instagrammable picture here)

Asteroidea
-It is a scientific name for starfish, we name it Asteroidea because it has a
starfish shape. Haworthia is a large genus of small succulent plants endemic to
Southern Africa. They look like mini aloes, except in their flowers, which are distinctive
in appearance. It has triangular leaves with white spots. It is mostly 18 cm tall and 15 to
diameter. It is also a common household plant.
(Insert instagrammable picture here)

III. Industry Analysis

(Provide a relevant statement about the description of the industry where the
company belongs and operates)
Our business is a sole proprietorship venture that is handled by the owner. The
business operates in Maypajo, Caloocan City.
A. PEST Analysis
(Conduct an external environment analysis using the PEST Analysis
Tabular Framework)

Political Forces Economic Sociocultural Technological

Forces Forces Forces

Current Philippine Inflation for Diverse Use of internet

government’s commodity goods perception of the and social media
issue due to people about is widely used
corruption plants because of the
new normal

U.S candidate Low interest rates High level of

presidency by banks education among
election schools

B. SWOT Analysis

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 University of the East - Manila

C. Competitive Analysis
(Provide a statement about the competitive advantage of the product/s in
terms of features, price, and location. And an introductory statement for
the table below.)
Competitors Product Price Location Strength Weakness

The Plantform- Owl-eyed Php 125.00 Brgy. Batasan

Succulents and cactus without pot Hills, Quezon
Cactus (additional City
Php 25.00
with pot)

Shopleaf Plant Owl-eyed

Studio cactus

Donna’s House Owl-eyed Sta. Teresita

of Cactus and cactus Village,
Succulents Marikina City

IV. Marketing and Sales Plan

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 University of the East - Manila

A. Product
(Detailed value proposition-features, edge of the product over the
competing offers, needs of the target segments that will be satisfied.
Include an Instagrammable picture/s of the product.)

A product that solves the mental health of the people by providing affordable
and quality plants. A creation that aims to the well-being of our beloved customers. It is
a low maintenance plant that is perfect for college students and working-class people.

(Include an Instagrammable picture/s of the product.)

B. Price
(Propose a selling price for the product/s using the cost-based pricing
scheme. Can you say that through this pricing strategy the business will
earn enough profit to sustain the business operations?)
C. Place
(Which channel of distribution will you be using? If there is a physical
store, where will it be? Why did you choose the channel and the location?
How will it maximize the profit of the business?)

Physical distribution from our retail store face to face and thru virtual channel
such as Grab and Lalamove. Our store is in Maypajo, Caloocan City. A place within
high employment rate and close to major landmarks such as Puregold and many more.
In addition, it is an urban area in which many people are residing. It is near to the
owner’s home so that it can be easily be handle. It will maximize the profit by reducing
the expenses due to the location.
D. Promotion
(What promotional strategy will be used in communicating with the target
market? How will it be conducted? What are the measures that can be
used to monitor its success?)

We use Search Engine Optimization (SEO) advertising to maximize our expenses

by getting the behavior of the people. It is widely used by marketers due to its efficiency.
In addition, we also create a Facebook page that we can use to boost our post to reach
out more people. We use FB Ads for the advertising because it is efficient and cheap.

E. People

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 University of the East - Manila
(Clearly define the duties and responsibilities of the department managers
and staff in relation to the mission and core values and in achieving the
vision of the company.)
BUSINESS MANAGER/OWNER:
SALES AND MARKETING MANAGER/S:
PRODUCTION AND OPERATIONS DEPT. MANAGER:
HUMAN RESOURCE DEPT. MANAGER:
ACCOUNTING AND FINANCE DEPT. MANAGER:
IT DEPT. MANAGER:
Mission and core values. 4 traits that each must have
Mission Statement
The owner is the one who is responsible in all the decision to the company. He is
committed and a dynamic leader to make our projection come to actual.

F. Packaging
(Picture of the packaging of the product including the proper labels must
be seen on this section. How the business come up with the reusable and
functional packaging?)
We come up with a packaging that is beautiful and gives it a cozy feeling. Our
packaging is boxes that is designed to remember by our customers.

G. Positioning
(How will you position the idea about the product on the minds of the
target market? What positioning strategy did you use? Did you create a
tagline, are you a pioneer, or differentiation is used?)
Taglines that is catchy to the minds of the customers. We use
differentiation

V. Management, Production and Operational Plan

a. Ownership Structure

b. Organizational Chart

c. Production and Operational Plan

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 University of the East - Manila
VI. Financial Plan

a. Capitalization

b. Projected Expenses

c. Forecasted Sales

d. Projected Income Statement

VII. Appendices

a. Timeline for Business

b. Sample Advertisements, Picture of prototypes

● Pictures of Prototypes

● Facebook Page

● Social Media Advertisements

Rubrics

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 University of the East - Manila

Company Name   Score

Section  
0
Date  

  SCORING RUBRIC TOTAL SCORING SCALE

Exceeded
expectations.
O All guidelines were 90 - 100 OUTSTANDING
met and/or
surpassed.
Met expectations.
VS All guidelines were 85 - 89 VERY SATISFACTORY
met.
Met some
expectations.
S 80 - 84 SATISFACTORY
Some guidelines
were met.
Did not meet
expectations.
NI Most or all 75 - 79 NEEDS IMPROVEMENT
guidelines were not
met.

Information not
IN Below 75 INADEQUATE
available.

Maximum VERY NEEDS

Categories OUTSTANDING SATISFACTORY INADEQUATE TOTAL
Score SATISFACTORY IMPROVEMENT

1. Executive
5 5 4 3 2 1 0
Summary
Provides a concise,
thorough overview
and effectively
5           0
outlines the main
points and strategic
goals of the plan.
2. Overview of the
5 5 4 3 2 1 0
Business
Provides a clear
Mission Statement,
5 Vision Statement,           0
and Business
Objectives.
3. Industry
10 5 4 3 2 1 0
Analysis
Explains the element
of PEST Analysis,
and emphasizes
5           0
how each element
affects the business
and its success.
Provides a SWOT
(Strengths,
Weaknesses,
Opportunities, and
5 Threats) analysis.           0
Comprehensive
competitive analysis,
and unique
advantages
4. Marketing and
5 5 4 3 2 1 0
Sales Plan
Clearly conveys
overall marketing
strategy including
the identification of
the target market
and how to reach
5 customer needs, the           0
(7Ps) product
characteristics,
pricing, distribution,
promotion, people,
packaging, and
positioning.
5. Management,
10 Operation and 5 4 3 2 1 0
Production Plan
5 Defines form of           0
business ownership,
provides reasoning
of chosen form.
Provides
organizational chart

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 University of the East - Manila
with member's
names, roles, and
formal pictures.
Provides detailed
production
paradigm, input-
5           0
process-output, and
progress monitoring
processes

10 6. Financial Plan 10 7 5 3 1 0

Provides sales and

cost forecasts,
10           0
income statements,
and capital budget.

5 7. Appendices 5 4 3 2 1 0

Provides a detailed
business timeline.
5 Provides sample           0
advertisements and
picture of prototypes.
8. Overall
50           0
Presentation

8.1 Written Presentation 10 7 5 3 1  

The plan was

consistently
10 presented in great           0
detail and complete
format.

References:

businessstudent.com/topics/how-to-write-a-business-plan/
thebalancesmb.com/entrepreneur-simple-business-plan-template
Aduana, N. L. (2020), Entrepreneurship in Philippine Setting, (revised ed.) C&E, 207-337
smallbusiness.chron.com/make-business-plan-presentation

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