Professional Documents
Culture Documents
Syllabus English
Syllabus English
UTTAR PRADESH
Credit Units: 3
Pre-requisites: NIL
Course Objectives: This course is aimed to equip students with effective oral and written communication. Students will learn some theoretical inputs into the
process of communication, its different types, and the difference between written and oral communication, and presentation skills, the process of writing, its
different types and the correct format of business documents and employment messages. Students will develop communication strategies to communicate
effectively and to persuade culturally diverse audience.
Course Contents/Syllabus:
Weightage %
Module I: Workplace Communication
Importance of communicating effectively
Stages of communication: Ideation, encoding, transmission, decoding & response
Barriers to effective communication: Physical, Social-psychological, Cultural, Language and organizational
10
Guidelines to overcome communication barriers
Channels of communication: Downward, upward, horizontal & diagonal
Goals of organizational communication: Receiver understanding, Receiver response, Favorable relationship and
Organizational goodwill
Module II: Communication for Team Building & Leadership 15
Overcoming barriers to listening
Critical listening and social support
Functions of nonverbal communication
Effective use of nonverbal communication
Characteristics of interpersonal communication
Creating positive communication climate
Problem solving in teams
Effective leadership communication
Emotionally intelligent communication
Giving and receiving feedback
Module III: Effective Presentation Skills
Pre- presentation jitters
Preparation and practice
Delivering the presentation
10
Qualities of a skillful presenter
Capturing and maintaining attention
Handling questions
Power point presentations
Module IV: Communication Strategy & Professional Writing
7 Cs of communication
Using unbiased language
Writing Process: Pre-writing, writing & post-writing
Neutral and positive messages
Negative messages
Persuasive messages
25
Letters
Memo
Report Writing
Functions of a report
Types of reports
Format of the reports
Use of Visuals-Charts, Tables, Pictures
Module V: Communicating in Digital World
10
Netiquette
Email
Texting and Instant Messaging
Corporate Blogging
Using social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn) effectively
Building a better social presence
Module VI: Intercultural Communication & Persuasion
Intercultural Communication in a Globalized World
Gender and Communication
Language, Communication, and Culture
Nonverbal Communication and Culture
Intercultural Communication Competence 15
Persuasive Communication
Scope of persuasion
Language and persuasion: Powerful & powerless use of language
Persuasion strategies: Implicit and explicit conclusions, Gain-framed vs. Loss-framed messages, Quantity vs.
Quality of argument, Use of evidence
Module VII: Career Skills
Exploring Career Options
Employment Communication
Cover letter
Résumé writing
Follow up
Group Discussion
Purpose 15
Roles of participants in a group discussion
Dos and Don’ts of group discussion
Interview
Types of interview
Preparation for interview
Appearing in an interview
Critical questions
Course Learning Outcomes: Through participation in the course students will develop the following skills:
Understand the nature, scope, and power of communication processes.
Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages.
Communicate effectively to persuade in teams and culturally diverse audience.
Write grammatically correct business documents using appropriate business style.
Create effective Résumés, cover letter and follow-up messages.
Participate effectively in group discussion and interview.
Pedagogy for Course Delivery: The course will be delivered through classroom discussions, case discussion, group discussion and group presentations.
End Term
Continuous Assessment/Internal Assessment
Examination
Components Quiz Case Study Group Presentation Group Discussion Attendance
Course Understand the Analyze communication Communicate Write grammatically Create effective Participate
Learning nature, scope, and situations and audiences to effectively to correct business Résumés, cover effectively in group
Outcome power of make choices about the most persuade in teams documents using letter and follow-up discussion and
communication effective and efficient way to and culturally appropriate business messages interview.
processes. communicate and deliver diverse audience. style.
Assessment type messages.
Quizzes
Case Study
Group Presentation
Group Discussion
Textbook
Guffey, M. A. & Lowey, D. (2018) Business Communication: Product & Process South-Western College Publishing.
References:
1. Murphy, Herta A., Herbert Hildebrandt, Jane Thomas (2008) Effective Business Communication 7th Ed. New Delhi: Tata McGraw Hill Education Private
Limited.
2. Lesikar, R. V., Flatley, M.E., Rentz, K. & Pande, N. (2015) Business communication 13th Ed. New Delhi: McGraw Hill.
3. Williams, K., Krizan, A. C., Logan, J. & Merrier, P. (2011) Business Communicating in Business 8th Ed. New Delhi: Cengage Learning.