Key External Factors Weight

Opportunities
1 Course relevance and demand across industries 0.1
2 Student Volume encouraging right in the first year 0.06
3 Need for DT program is increasing 15% annually 0.05
4 Large local firms seek new certification programs from the institution 0.05
5 Awareness of innovative programs is on the rise 0.04
6 Demand for Cross-state and online programs growing 20% annually 0.05
7 The India GDP is rising 1.2% annually 0.05
8 Social media search for NMIMS is growing 6% annually 0.06
9 Linkedin and Facebook jobs for DT are at all time high 0.05
Threats
1 Local two-year institutions offer courses 20% cheaper and less rigorous 0.07
2 Cross-state students - 15% less volume than expected applications 0.06
3 State education policies fluctuating (changed 2 times in last 1 year) 0.08
4 Major rival peer institutions offer & heavily market online degrees in Mumbai 0.06
5 NMIMS revenues in a key MBA Tech program declined in 1 year 0.04
6 Unemployment rate stable at 9.0% causing many would-be students to work 0.04
7 The number of high school graduate is dropping 3% annually 0.05
8 The number for Integrated course registrations growing at 8% annually 0.06
9 Innovative new course in Political science attracting degree students (6% Reg) 0.03

Total 1

Conclusion:
Rating WScore

4 0.4
4 0.24
3 0.15
3 0.15
3 0.12
2 0.1
3 0.15
1 0.06
1 0.05

2 0.14
2 0.12
3 0.24
2 0.12
3 0.12
1 0.04
3 0.15
2 0.12
3 0.09

2.56
Strengths: Weight
1. Location in city center easy to transport and key facilities around 0.05
2. 20Cr technology investment for high-tech facilities 0.07
3. Diverse (28%) student body and faculty, vs Industry 21% 0.09
4. Visionary presidential leadership 0.04
5. Nationally-ranked programs in Business, Mgmt and Technology 0.11
6. diverse Extra-curr avenues with good participation raising visibility 0.05
7. State of the art Library and Canteen facility 0.04
8. Engineering and Mgmt buildings & infrastructure is brand new 0.03
9. good Student-faculty ratio (1:15) for quality education (India 1:24) 0.05

Weaknesses: Weight
1. Urban campus with limited space for expanding 0.05
2. Tuition fees 5% higher than peer ranked institutions 0.07
3.  Gym and athletic facilities limited due to smaller urban campus 0.05
4.  limited food options outside canteen (complaints 11% vs. prior year) 0.03
5.  Multitude of courses causing confusion & value diffusion 0.04
6.  Student satisfaction survey 1% drop from last year 0.06
7.  Alumni activity 8% lesser than equivalent peers 0.05
8.  30% of classes taught by adjunct faculty 0.04
9.   Parking of vehicles quite cumbersome due to urban center facility 0.08

1
Rating Score
4 0.2 Location
3 0.21 Technology investment
4 0.36 Student diversity (state, gender, race, eco status, education)
4 0.16 Leadership group VC, C, Directors and Deans
3 0.33 National ranking
3 0.15 Overall development & avenues
3 0.12 Tution fees
4 0.12 Facilities & real estate
4 0.2 Dorm facility

Rating Score
2 0.1 Space constraints (parking)
1 0.07 Traffic issues in reaching
1 0.05 Facilities less (Gym, athetic)
1 0.03 Food options outside canteen
2 0.08 Faculty age, quality
2 0.12 Student satisfaction
1 0.05 Alumni strength
2 0.08 Adjuct vs Full time faculty
1 0.08 Student/Faculty ratio

2.51
1) Political
FDI Limitations
Bureaucracy and Corruption

2) Economic
GDP
Tax treatment, import-export laws

3) Social & Cultural

Population
Different culture and beliefs resulting in difference in lifestyle

4) Technology
impacting innovations
Potential disruptions

5) Environmental/Ecological
Environmental norms
CSR

6) Legal
Tariff and Tax laws
Cheap Workforce and Minimum Wage for employees
Porter’s Five Forces [High, Medium or Low]
i. Extent of rivalry between competitors
ii. Threat of entry
iii. Threat of substitutes
iv. Bargaining power of buyers
iv. Bargaining power of suppliers

Rivalry among existing firms [HIGH]

IKEA faces stiff local competition from Pepperfry, India’s existing, largest online furniture retailer and many local
retailers like Future Group (Home Town), Landmark (Home Centre), and Shoppers Stop (Home Stop) with Indian
customer base.

Threat of the New Entrant [LOW]

Emergence of new entrant to compete with IKEA in not as significant as, the new market entrants would not be
able to benefit from the economies of scale to the same extent as IKEA, at least during the initial stages of
operations

Bargaining Power of buyers [HIGH]

Bargaining Power of Suppliers [LOW]

 Critical Success Factors for Cell My firm Competitor-1
Industry
Weight Rating WS Rating WS
1 Market Share 0.13
2 Store Locations 0.08
3
4
5
6
7
8
Totals 0.21 0 0
 Competitor-2
Rating WS