INDIAN INSTITUTE OF MANAGAMENT KOZHIKODE

Innovation & Design Thinking

Customer Persona, Journey Map & VP Canvas

Prepared by:
Chaitanya Sharma PGP/25/264
Kishan Nathani PGP/25/280
Nishachay Pratap Singh PGP/25/289
Sailesh Singla PGP/25/297
Shweta Nayak PGP/25/301

Date
February 7, 2022
 - Quickly make food within
30 mins -Ideal for people who use -Reduced cooking
frozen foods time

-Healthy food

-Ideal for a family of 4

-Portable -Easy to cook for
individuals or less
people
-Working
Individuals
-Reduced heart risk due
to less oil
-Families
with health
issues and
-Constant love eating
-Cleaning mess
-No need of constant watch so that oily food
after cooking
stirring food is not
-Air Fryer burnt.
-Safe to use - Food
-Danger o hot oil
bloggers and
spill.
chefs
-A lot of space is
- Reduced energy required when cooking
-Uses less space consumption in long
- using gas stove.
run

-Easy cleaning
Product: IIM K – IDT Air Fryer
Product Concept:
Product Concept lies in improving the existing offerings of air fryers. The main aim of our
concept is to remove the customers' pain points with existing options available in the
market. Our uniqueness includes the addition of an automatic timer that will allow the air
fryers to have the option of different frying levels, the same as we have in the induction
cookstove. We have made the design compact and offer a small-sized fryer taking less space
energy and is portal. We are also using exclusive materials to ensure fewer cleaning
conditions for the users and offer in various colours.

Visual Depiction: