MEDIA AND INFORMATION LITERACY

MR. DENMARK LACAP

 LESSON 1
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
 A TIME FOR
REFLECTION!
 Access your
BRIGHTSPACE accounts.
Click the “HEART”
section and have time to
ponder on the
given questions.
HOW DO YOU
DESCRIBE A
LITERATE
INDIVIDUAL?
WHAT IS MEDIA AND
INFORMATION
LITERACY?
WHAT IS MEDIA AND INFORMATION LITERACY?

• It is represented as the capability to

access, analyze, and invent media.
• Article 19 of the Universal Declaration of
Human Rights states that “Everyone has
the right to freedom of opinion and
expression.”
INTRODUCTION TO MIL

A. MEDIA LITERACY

B. INFORMATION LITERACY

C. TECHNOLOGY LITERACY
MEDIA LITERACY

It is the ability to:

access analyze evaluate
create reflect act
Media literate people are better able to
figure out the complex messages we
obtain from television, radio, internet,
newspapers, magazines, books,
music and all other
forms of media.
 WHY DO WE
NEED TO BE A
MEDIA LITERATE?
THE NEED FOR A MEDIA LITERATE CITIZEN

We have to become competent

information receivers and
information handlers to help us
facilitate part of our existence
in society.
THE NEED FOR A MEDIA LITERATE CITIZEN

Information is the currency with

which certain forms of power,
access and freedom are
transacted.
Characteristics of a Media Literate Citizen

1. critical thinking
2. exercises informed inquiry
3. critical autonomy
4. ability to analyze and evaluate media content
5. ability to encode and decode messages
6. ability to produce media-type content
1. CRITICAL THINKING

We should equip ourselves

with the kind of literacy that helps
us process media messages and
their overt or covert meanings.
2. EXERCISES INFORMED INQUIRY
A media literate person knows
how to raise questions about what he
or she sees, hears, touches, and feels
about media, especially if certain
kinds of values embedded in the
messages clash with the common
good.
 3. CRITICAL AUTONOMY

This encourages citizens

to independently, confidently,
and critically analyze media
messages.
LEN MASTERMAN
 WHAT IS THE
DIFFERENCE
BETWEEN ANALYSIS
AND EVALUATION?
4. ABILITY TO ANALYZE AND EVALUATE
MEDIA CONTENT

Analysis is the process or method

of studying the nature of something or
of determining its essential features
and their relations, while evaluation is
to judge or assess the worth of
something.
 WHAT IS THE
DIFFERENCE
BETWEEN ENCODING
AND DECODING?
5. ABILITY TO ENCODE AND DECODE
MESSAGES

To encode means a sender is

converting a message or information
into a kind of code that the receiver will
understand. To decode means to
translate the message being received
and to extract its meaning.
6. ABILITY TO PRODUCE MEDIA-TYPE CONTENT

As a person born in the digital age,

you are not a stranger to ICTs that enable
you to take pictures or shoot videos,
record your voice, send these to people or
upload them in your social media
accounts, and you answer comments
when people write them in your posts.
Everybody is encouraged to be a media literate person
since our world is obviously not going to stop using
media and emerging ICTs related to it. Our end goal
should and would always be the same – to have our
own informed understanding, reading, and
interpretation of the media messages
that come our way.
INFORMATION LITERACY
Information literacy is a set of
skills requiring people to recognize
when information is needed and
have the ability to locate, evaluate
and use effectively the needed
information.
“Information literate people are those who have learned how to
learn. They know how to learn because they know how to
organize the knowledge, how to find information and how to use
it in such a way that others can learn from them. They are
people prepared for lifelong learning, because they can always
find the information needed for any task or decision at hand.”
- American Library Association Presidential Committee on Information Literacy
Characteristics of an Information Literate Citizen

1. Can determine the extent of information

needed.
2. Can access the needed information
effectively and efficiently.
3. Can evaluate information and its sources
critically.
Characteristics of an Information Literate Citizen

4. Can incorporate selected information into one’s

knowledge base.
5. Can use information effectively to accomplish a
specific purpose.
6. Can understand the economic, legal, and social
issues surrounding the use of information, and
access and use information ethically and legally.
Information literacy relates
traditional skills like reading,
researching and writing, but there
are new ways to read and write:
1. Consuming Information
2. Producing information
TECHNOLOGY LITERACY

Technology literacy is the skill of a

person, working independently and with
others, to responsibility, appropriately
and effectively uses technological tools
to access, manage, integrate, create and
communicate information.
Characteristics of a Technology Literate Person

1. Solve Problem
2. Communicate
3. Locate, use and synthesize information
found using technology
4. Develop skills necessary to function in
the 21st century.
COMPUTER LITERACY

It is a set of skills, attitudes, and

knowledge necessary to understand
and operate the basic functions of
information and communications
technologies.
TYPES OF COMPUTER LITERACY
1. Hardware literacy — the knowledge to identify and use
computer or laptop components, such as a mouse or a keyboard,
and of their operations
2. Software literacy — the competence to use and perform the
functions of different application software packages such as word
processing, spread sheets, and presentation
3. Applications literacy — the ability and skills to operate special-
purpose software packages
 WRAPPING UP!
Access your
BRIGHTSPACE accounts.
Click the “HAND” section
and accomplish the
given tasks.