Corporate Social Responsibility of 

Rolex

1. CSR at Rolex

CSR embedded in the business philosophy of Rolex. At Rolex, the business operations and
processes are designed in a way that they do not become an obstacle or a burden in the way
of people’s and the environment’s wellbeing. At the same time, these processes and designs
boost business growth. The systematic design of operations at Rolex enables the
management to ensure that the organization achieves sustainable business growth by
reducing attached risk factors as well as through community building goals and ambitions.
Rolex strives to increase its social impact and influence on the environment and in people’s
lives- by focusing on three big goals. 

Rolex works for CSR through the CSV approach. This is made easier to incorporate in the
company systems because of the core values practiced at Rolex. These are:

Respect – for every one

 Trust
 Integrity
 Honesty
 Accountability

Rolex believes in working for the people, and working with the people. With the growth of
the business across the world, Rolex ensures that it creates new employment and livelihood
opportunities for millions across the globe. This is done through direct employment and
contracts, as well as through inclusive business opportunities. Rolex works with
communities at large and aims to help them become healthier and happier. Rolex provides
nutritional boosting and support to communities where it runs operations, as well as to
other communities living in regions marked below poverty. Additionally, Rolex also
produces and distributes health and hygiene products to enhance the wellbeing of its
customers along with the various communities it has engaged with. Rolex works towards
reducing its environmental footprint by ensuring that it allows the legislation regarding
carbon production and release. Also, Rolex works towards designing operational processes
that reduce water and land pollution. All products manufactured and distributed by Rolex
come with a disposal method to reduce wastage, and increase recycling. 

2. Creating shared value (CSV) at Rolex

Rolex works hard to create value for not only the shareholders but for the society at large.
This approach of creating shared value has enabled impressive business growth for Rolex,
as well as allowing its expansion regionally as well as in its product portfolio. Through
creating shared value, Rolex brings value to the lives of communities where it operates by
influencing those aspects of the society which intersect and coincide with the business
offerings and business operations.

2.1. How to maximize value creation?

Through the CSV approach, Rolex can create the most value in the following aspects:

Nutrition

Rolex focuses on investing in the health of communities by focusing on nutrition and

medication, as well as on sanitation and hygiene. The primary focus remains on ensuring
health safety for children and infants.
Water

Rolex works hard with third parties and external as well as internal support systems to
ensure that its operations do not cause water damage. In addition, it administers all its
internal sewage plants to dispose of waste optimally without risking water life.

Air cleansing

Rolex maintains carbon units as per legislation in all its operations across the globe. The
company also takes responsibility for ensuring that all its industrial sites and operations
are placed away from residential areas to reduce maximum exposure of plant operations to
the public.

Rural development

 Rolex strives to develop communities where it operates. This includes rural communities
and settlements from where Rolex gets its raw materials and inputs as well as labour. Rolex
created varied employment and livelihood opportunities for these communities to help them
raise their living standards and quality of life.

3. Commitments made by Rolex

Commitments at the Rolex have helped shape its CSR and CSV approach based on multiple
trends from across the globe. These commitments have helped Rolex maintain focus in
giving back to the community as well as in developing a more sustainable environment and
workplace. Commitments are the long term goals that Rolex wants to fulfil and achieve in
the following different aspects:

3.1. For individuals and families

Living healthier lives for families and communities, the CSV approach of Rolex focuses on
helping individuals attain a balance between healthy nutrition and physical exercise as a
means of a healthier lifestyle and healthy living. With today’s work style and busy
schedules, this is quite a challenge. Rolex works intending to develop programs and
products to help communities manage time well and stay motivated towards increasing
their wellbeing. Rolex works with the long term aspiration of enhancing the lifestyles of
communities. The company plans to do it by sharing information regarding nutritional
facts, and by raising awareness of nutritional intake. The company does this by not only
making the nutritional value available for its own manufactured products but also develops
programs and information sharing networks to help individuals learn about healthy eating
and make informed dietary decisions.

3.2. For communities

Rolex works towards developing rural communities-especially where it is operational and

present. The company engages not only in employment creation but also infrastructure
development and education deployment programs to help communities improve their living
standards. Rolex also conducts vocational training programs frequently. Rolex also works
towards inclusion through its diversity programs. The company has designed programs and
policies to ensure the inclusion of all community groups in the employment cycle. In
addition, the company also conducts training and skill enhancement sessions for all
community groups –including disabled and special persons

3.3. For the planet

Protecting water, Protecting natural resources, Safeguarding the environment

Rolex understands the need for protecting water resources across the globe and is also an
active fighter for water preservation. With the high scarcity of clean drinking water, Rolex
works and strives to provide communities with clean drinking water through having
installed filter plants. With increased urbanization, natural landscapes of forests and
grasslands have quickly turned into urban centres. Rolex ensures that all its operational
sites are designed in a way that they do not harm or risk the natural ecosystem. In
addition, the company works towards protecting the environment by the operations of
Rolex, like other players in the industry, are being affected by the climatic changes, and the
weather alterations. To fight this change, and to safeguard the environment, Rolex works
towards creating safe green spaces through high rate plantations. This is to ensure
environmental sustainability and enrichment of the ecosystem.

4. Value chain at Rolex and CSR

At Rolex, SCR is embedded in the company DNA. Rolex ensures that the CSV approach is
integrated into all operations and systems at the company, including THE VALUE CHAIN.

4.1. Supply chain

Rural development, Responsible sourcing, Animal welfare, Human rights

Rolex allies with farmers and other partners to obtain the high quality raw material. In
doing so, the company ensures that it invests in the wellbeing in the development of its
partners and related communities through educational opportunities as well as various
training programs and infrastructure development. Rolex participates in responsible
sourcing. All its partners throughout the supply chain and for raw materials have been
tested against set ethical backgrounds to ensure that all raw sources and materials are
obtained from partners doing sustainable business. In all its sourcing, Rolex ensures that
no animals are harmed. Rolex makes sure that all animals are fed high quality fodder, and
that they are kept in a clean and safe environment. In addition, Rolex also provides safe
breeding grounds for animals and regularly authorizes veterinary check-ups for all animals
in partner farms. Rolex is also particularly careful to ensure that all human rights are
upheld in its business operations. This includes no child labour, and inclusive diversity,
amongst other things. Also, the business operations of Rolex also include high dependence
on local workers for labor and management – making sure all local and global human rights
are followed thoroughly.

4.2. Manufacturing

Water, sanitation and hygiene

During the manufacturing process and value additions, Rolex maintains an emphasis on
water, sanitation and hygiene. All plants and manufacturing units operated by Rolex have
an authorized sanitation system in place which ensures minimal water wastage. Besides, all
industrial waste is disposed of off through authorized channels only – ensuring that no
natural water body and water source is harmed or polluted. Rolex is also an active pioneer
of natural resource stewardship. Rolex has devised ways to ensure that natural resources
are sustainably used for industrial operations, and are not damaged during business
processes. Rolex shares this knowledge publicly for the overall welfare of the environment
and the planet.

During its manufacturing process, the Rolex also ensures to employ women labour in
various managerial and operational level jobs. These women are usually from local
communities and are trained for new skill development and enhancement. In doing so,
Rolex ensures that women are equipped with the confidence and decision making abilities s
that they advance not only in their professional but also in their personal and social lives.

4.3. Retail and consumers

Responsible marketing and influence

Rolex makes sure to use ethical means of marketing its products. This means not only does
it disseminate rightful information and data regarding the company, but also makes sure
that it does not use unethical appeals in its marketing communication. Rolex is also careful
in its marketing to children so that it is not exploitative. Rather, marketing to children is
done through influencing adults towards the products offered by Rolex. Rolex ensures
product safety in consumption at all times. This is done not only through mentioning
nutritional value and facts but also through a clear statement of manufacturing dates and
batches. This is to make sure that consumers are aware of the product quality and life
cycle. Also, the company mentions clear ways and processes of disposing of the products to
ensure that the environment is sustained and not harmed.

5. Working towards achieving sustainable goals 

 The CSR and CSV approach at Rolex is closely guided by the sustainable development
goals chalked out by the United Nations. Through working on the attainment of the SDGs,
Rolex, and many other companies work together to create a peaceful and harmonious
future that has sustainable resources and environment. Through connecting Rolex’s goals
and commitments with the SDGs, the company has created avenues of channeling a
positive impact on society through its operations and business as a whole.

5.1. No poverty

 Rolex creates opportunities for skill enhancement and vocational training

 Rolex also provides equal employment opportunities to all labours from the local
communities
 Rolex promotes and supports small business ventures through inclusive business
support and funding – especially for women who are micro-entrepreneurs in the
community

5.2. Zero hunger

 Rolex works towards implementing a model of less food wastage and food loss – in
the manufacturing as well as the supply chain process
 Rolex provides subsidized products in communities that are living below the poverty
line, as well as in communities where it is operational and has industrial units and
sites
 Rolex has developed recycling plants in local communities to ensure that there is no
food wasted during consumption, and it is recycled into other products needed for a
sustainable environment

5.3. Clean water and sanitation

 Rolex strives to ensure high water efficiency and water sustainability in all business
operations and processes
 Rolex advocates and also internally implements positive water policies
 Infrastructure developed by Rolex in different rural communities and settlements
ensures authorized sewage networks and lines to avoid dumping in freshwater
reserves
5.4. Life on land

 Rolex works towards establishing the green supply chain

 Rolex ensures that no Green spaces are destroyed for its business and industrial
purposes, and also works towards creating healthy green spaces through numerous
plantations
 Rolex places a high emphasis on maintaining regular health check-ups for all
community members – free of cost, and also focuses on animal welfare for farmers

5.5. Good health and well being

 Rolex works towards improving the living standards and quality of life of
communities it engages with
 For farmers, Rolex has also improved farm economics
 Rolex works towards protecting the children in the supply chain processes, as well
as creates diverse livelihood opportunities for adults

5.6. Quality education

 Rolex provides a hands-on learning opportunity for young adults from local
communities through internship opportunities
 Rolex also sponsors various scholarship programs for different grade levels in
communities where it is operations
 Rolex has inaugurated primary schools in three different regions where it has
operations – in rural settlements – as a step towards achieving quality education for
all.

References:

https://www.essay48.com/13802-Rolex-Corporate-Social-Responsibility