1. What are the general types of communication?

- Linear model of human communication

- Interactional (stimulus-response) model of human communication
- Transactional model of human communication
2. What are the other types of communication?
1. Types of communication according to mode
a. Verbal and non-verbal communication
b. Visual communication
2. Types of communication according to context
a. Intrapersonal communication
b. Interpersonal communication
c. Extended communication
d. Organizational communication
3. Types of communication according to purpose and style
a. Formal communication
b. Informal communication

Types of communication according to mode

a. Verbal and non-verbal communication
b. Visual communication
Types of communication according to context
a. Intrapersonal communication
b. Interpersonal communication
c. Extended communication
d. Organizational communication
Types of communication according to purpose
and style
a. Formal communication
b. Informal communication
Information flows through verbal medium (words,
and speeches) and the articulation of what a person
say’s using gestures, facial expression and body
movements to properly convey a message or
information.
Uses of images and symbols to transfer information.
Communication that occurs with one’s self such as
self-talk, imagination and visualization.
The exchange of information that occur between
two or more people.
Involves the use of electronic media to convey or
transfer information.
Communication that occur within organizations,
such as corporations.
Uses formal language either written or oral,
deliberately structured, aims to achieve business
objectives, well planned and systematic.
Does not employ formal language, usually oral,
spontaneous and unstructured, aims to socialize and
satisfy personal needs, unplanned and unsystematic.

Independent learning/ home study

Models of communication

a. Linear model of communication – a simple one way communication model. The

message flows in a straight line from sender to receiver. There is no concept of
feedback. The only task that the receiver does is to receive the message.
b. Transactional model of communication – senders and receivers both are known as
communicators and both play equally important role in communication. Transactional
model relates communication with social reality, cultural up-bringing and relational
contexts (relationships). Non-verbal feedback like gestures, body language, is also
considered as feedback in this model.
c. Interactional model of communication – (convergence model) is similar to
transactional model as they are both two way communication model. But, interactive
model is mostly used for new media like internet. Here, people can respond to any
mass communications like videos, news, etc. people can exchange their views and
ideas.

Proponents/Theorists of different communication model

1. Aristotle’s model of communication – Aristotle emphasized that there are 3

variables in the communication process: Speaker, Speech and Audience. This model
focused mainly on the Speaker and the Speech.
2. David Berlo’s model of communication – Berlo’s model was called S-M-C-R
which stands for sender of the message, sent through a channel (medium) to a
receiver, however it was modified later on to include noise, hence the acronym S-M-
C-R-N.
3. Laswell’s communication model – the whole process of communication begins with
the communicator (who), sending out a message (what) using a medium (in which
channel) for a receiver (to whom) experiencing an effect (with what effect).
4. Shannon-Weaver’s communication model – in this model, other components such
as noise, reception, destination, and feedback have been identified. Other terms such
as info source for the sender, transmitter –the encoder, decoder (reception) and
receiver (destination) were introduced.
5. Roman jakobson’s communication model – he proposed verbal communication
which moved beyond basic communication models, highlighting the importance of
codes and social contexts involved. Jakobson’s proposes that each of these six factors
(addresser, message, context, contact, code, and addressee) determine a different
linguistic function. His model demonstrates that messages and meaning cannot be
isolated from contextual factors.
6. Barnlund’s communication model – this model articulates the sending and
receiving of messages happen simultaneously between people which are popularly
known as Barnlund’s transactional model of communication. This communication
model was further adopted and reformed by other theorists as general transactional
 model. The model shifted from the trend of linear model to dynamic and two-way
communication model.
7. Riley and Riley’s communication model - John W. Riley and Mathilda Riley, a
husband and wife team of sociologists, pointed out the importance of sociological
view in communication. They develop a model to illustrate sociological implications
in communication.
8. Schramm’s communication model – Wilbur Schramm, the well-known
communication theorist designed an easy device communication model. It is
described in his book “the course of action in addition to effect involving mass
communication”. Within the product, Schramm found out that what would usually
require in communication are the three elements: the Source, the Channel, plus the
desired destination. Ultimately, the original source encodes and communication flows
directly towards its destination via some programmers in which the message usually
obtained and it is being decoded.
9. White’s communication model – Eugene white’s model describes communication
as circular and continuous interaction without a definite beginning or an end. He also
introduced the concept of feedback.

Assignment

Table of Classifications: Different model of communication

Linear model Interactional model Transactional model

Laswell’s communication Riley’s communication model Shannon-Weaver’s communication
model model
Jakobson’s communication White’s communication model Barnlund’s communication model
model
Aristotle’s communication Schramm’s communication
model model
Berlo’s communication model
Submitted by: Jerhyl Keith Francisco BSCE-2A
Date: 9/9/20