LEARNING PORTFOLIO 5 1

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Lê Nhựt Tiến Student ID number: 31211026235

UNIT AND TUTORIAL DETAILS

Unit name: Unit number:

Tutorial/Lecture: Business Communications Class day and time: Wed and Thurs
Lecturer or Tutor name: Mr. Saram

ASSIGNMENT DETAILS

Title: Learning Portfolio 3

Length: 866 words Due date: 19/3/2022 Date submitted: 17/3/2022

DECLARATION

I hold a copy of this assignment if the original is lost or damaged.

I hereby certify that no part of this assignment or product has been copied from any other student’s work or from
any other source except where due acknowledgment is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another (previous or
current) assessment, except where appropriately referenced, and with prior permission from the Lecturer /
Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person except where
collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the
purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).

Student’s signature: Lê Nhựt Tiến

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been
signed.
LEARNING PORTFOLIO 5 2

Portfolio Question

1. Choose an example of an infomercial. Identify the persuasion tactics used in the infomercial.
What story does the infomercial tell?

A Puma ad is inspired by the new lifestyle of young people. A perspective at youth and
difference

(RIDER is the #OrdinaryFlex | PUMA, 2019)

 Persuasion tactics

The Tactic of this marketing is that they use the above pictures, video about lifestyle and advertise
the Puma shoe, young people living their lives to the fullest, living comfortably, spreading
excitement. The audience can feel these energies and shoes with youthful colors attract viewers
with many new perspectives on youth.

 The story

This infomercial shows us the lifestyle of today's young people, they are special and separate
individuals, with different in texture and lifestyle, but what they have in common is to live to the
fullest. They do what they like, personalities and unique. Puma shoes always accompany late friends
with great desires. And bring them positive energies, dreams, ambitions, they are simple but can
make them happy.

2. How can you create an audience-friendly report? Explain.

To create an audience-friendly report, we need to pay attention from the content to the visual as
well as design. We need to use words that are appropriate for each type of report for example
LEARNING PORTFOLIO 5 3

financial report, credit report, scientific report, progress report, etc. Use clear, simple, easy to
comprehend words so that audiences can understand and grasp the information easily. Use the
appropriate style of writing, avoid personal opinions. The content of the report should not be
rambling, pay attention to the content of the report so that the audience can focus on what we are
talking about. The report must be designed in a neutral way, without bias towards the interests of
oneself or others. In addition, the report must follow a suitable structure as well as a standardized
format

3. Discuss suggestions for coping with speaker anxiety in online meetings

 they need to rehearsal before that, prepare a good mood

 Set up a suitable seating position, prepare a computer battery, sit near the charger, choose
an appropriate camera position. Prepare in advance if there is a technical problem.
 Preparing a strong opening can give us confidence
 Check your script regularly to make sure there aren't any possible content issues
 Speakers can use relaxation techniques to keep themselves in a good mood as well as stay
calm and stress-free as the talk progresses.
 Believe in yourself, tell yourself that you will do it, and complete it in the best way
 Focusing on the talk, not paying too much attention to the things around, interacting with
the audience is a way to help me focus and overcome anxiety
 Maintain a calm demeanor and speak in a coherent, understandable, and simple manner

Portfolio Reflection

In the previous session, I learned how to write a complete report as well as the parts that make up a
report. The use of words, expressions, and presentation in a report is extremely important. It helps
the audience understand and capture information more easily. We had changed many things in our
Business Project to suit the style of report writing.

In addition, the last question showed me how to get out of the anxiety when we are in an online
meeting. Currently, I am learning about Public Speaking and I find that this knowledge is extremely
useful, especially with my future work, I know what I have to complete speech as well as a complete
speech, give the necessary views.

References
LEARNING PORTFOLIO 5 4

[1] Braun, K., Locker, K.O., & Kaczmarek, S.K. (2016). Business communication: Building critical skills.
6th ed. New York, NY: McGraw-Hill Higher Ed.

[2] Cheesebro, T., & O'Connor, L. (2010). Communicating in the workplace. Prentice Hall.

[3] RIDER is the #OrdinaryFlex | PUMA [Video]. (2019, December 12). YouTube. 

https://youtu.be/qrOmG6Le8CY