Group 3 - Team members:

Pham Thuy Linh

Nguyen Thai Son

Trinh Quynh Anh

Tran Thi Ha Vy

 8.5

Group Project: SITUATION OF COMMUNICATION ACTIVITIES AT HONDA

VIETNAM COMPANY

Real business communication situations in businesses based in Vietnam

  Problem between employees and managers:Ngoc Quyen, a recently retired employee, in

June 2016, wrote on facebook: I have been working for HVN for 2 years, after that I quit
because I know that I will not be able to sign a long-term contract. Currently, it is easy to
enter HVN because they are short of workers. I think that if I want to work for a long time at
HVN, I need to have a good relationship with some bosses. However, all of them are
Japanese so it is hard to communicate with them.

Problem between sales staff and customer:  According to a survey about clients’ pleasure
towards Honda staff in 2017, Uncle Long in Bac Giang city has shared that he wanted to buy
a motorbike to go because of its safety and energy saving. However, when he went to the
store, a staff saw him with unwelcome attitude which made him feel uncomfortable so he
decided to go to other agency.

 GOOD CHOICE OF CASES!

PROVIDE FACTUAL EVIDENCE in the report and presentation to describe the problems in
more details!

What are consequences of these problems? Are there any statistics or data showing this?

Reason for choosing those topic: 

 
Although the Honda company is a well known Southeast Asian joint venture, with a large
number of general agents in many countries, there are still problems that other companies
cannot avoid. :

2.1. Cultural barriers: Limited knowledge of other cultures. So, we should first learn about
the culture, politics and society of that country

2.2. Language barrier: There will be an invisible barrier separating our from communicating
and connecting with colleagues or managing foreigners because it is really difficult for us to
fully integrate with them when having to use a second language. 

2.3. Work pressure: Encounter when working with foreign bosses because they value the
quality of the work and what we can do in the shortest possible time. 

2.4. Unprofessional service: In this case, most companies exist. This may be due to the
indifference, irresponsibility of the leaders, or superiors who put work pressure on employees
leading to bad effects on mood and health when working.

Analyze the situations

Non-verbalcommunication at work between managers and employee: This is based on

internal communications problems. The problem mentioned above is that due to managers
and employees of different nationalities leading to language barriers, lack of contact with
each other at work. They differ in what they want to communicate each other and
misinformation may occur. This issue can be viewed from both the manager and staff's
perspective.

Verbal communication in province agencies between sales staffs and customers: This
problem is based on external communications problems. The problem mentioned above is
that opening up many agents especially in many provinces leads to difficulties in quality
management: lack of proper training, lack of friendly communication, expression of
uncomfortable attitude, creating uncomfortable atmosphere for consumers.

What do you expect to learn afterwards?

 

The above problems always occur in joint venture companies in Vietnam, so from the above
situations, we can relate to the following lessons:

Because Vietnam will still rely heavily on foreign investors to do business to enrich the
country, developing a second language is essential.

For employees of a different nationality than the manager, what they should do is to learn
some common conversational sentences, bravely express what they want to say. If we do not
remember the vocabulary words, we can draw pictures on paper or use body language to
express it.

In most countries around the world, especially in developing countries like Vietnam, services
are assessed as a key area for economic development. Therefore, the development of service
quality is extremely essential. A stubborn employee can reflect the face of the company. In
order to improve this, the superiors need to be patient and keep calm to find out what causes
the consequences and rebuild better employee training strategies.

Last but not least, always friendly! Friendly communication is the "key" to help people
become closer and understand each other. So, let's not forget to communicate with native
speakers in a gentle, affectionate tone.