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11. Media Literacy It aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to engage with traditional media and new
technologies.
12. Information Literacy The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.
13. Technology Literacy The ability of an individual, either working independently or with
others, to responsibly, appropriately, and effectively use technological tools.
14. Media Producers someone who overseas projects (e.g. films, TV shows) from
conception to completion and may also be involved in the marketing and distribution
processes.
15. Media Users refer to the audience or consumers of media.
16. Media Lifestyle refers to a person’s use of media based on his or her lifestyle
17. Media Preference pertains to a person’s choice of media platform.
18. Media Habits A person’s normal use of media
19. Structure When you give instructions on fixing a phone, you go through it
from the first step down to the last
20. Treatment if you are trying to reprimand naughty children, you will not do so
by sweet talking to them into obedience, you will do so firmly.
21. Element makes sure that a message will have an impact on the receiver.
22. Content the sender of the message must translate his or her thoughts into
understandable words or illustrations
23. Social System as patterned series of interrelationships existing between
individuals, groups, and institutions forming a coherent whole
24. Knowledge This simply means delivering the message clearly
25. Attitude it is to make or break a person
26. Communication Skills the ability to communicate effectively is a skill worth honing
27. Encoded and Decoded the communication will be at its best only if the two points are
skilled.
28. Shannon’s Model the Information source typically refers to a person, who then sends
a message with the use of a transmitter
29. Noise refers to any signals that may interfere with the message being
carried.
30. Claude Shannon a research scientist who developed a mathematical theory of signal
transmission
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