You are on page 1of 2

Shannon-weaver's model of communication is a one-way communication

process. It is a linear model of communication that provides a framework for analyzing


how messages are sent and received. This communication process involves several
components such as the sender of the communication, the actual message being sent,
the encoding of the message, the receiver, the decoding of the message and, the
feedback. The first component that I mention in the communication process was the
sender of the communication. The sender, who is also called the communicator, source,
or speaker is the person who initiates the conversation and has conceptualized the idea
that he/she intends to convey to others. The sender has some kind of information, for
example, a command, request, question, or idea that he or she wants to present to
others. For that message to be received, the sender must first encode the message in a
form that can be understood, such as by the use of a common language to transmit it.
Once the encoding is finished, the sender gets the message that he intends to convey.
The message can be written, oral, symbolic, or non-verbal such as body gestures or
any other signal that triggers the response of a receiver. The sender chooses different
channels through which he wants to convey the message to the recipient. It must be
selected carefully to make the message effective and correctly interpreted by the
recipient. To comprehend the information from the sender, the receiver must first be
able to receive the sender's information and then decode or interpret it. And lastly, the
feedback is the final step of the process that ensures the receiver has received the
message and interpreted it correctly as it was intended by the sender. But the
communication process isn't always so simple or smooth. There are some barriers like
culture, individual differences, language use, noise, past experiences, or status which
may affect the effective communication process.

At the office, there's a man (sender) who encodes a message that says, 'I'm not
going home tonight.' And he sends the message to his wife at home using his phone
(channel). The message takes a few minutes to reach his wife's phone due to the weak
cellular coverage created by the large buildings around his office. The wife (receiver)
decodes the message, 'I'm not going home tonight' from her phone. From that point,
Communication has taken place. Communication, according to the Shannon-Weaver
model, occurs when a message is transmitted and received, as seen in the example
above.

Nicole is at the mall's food court, where she is ordering shawarma. Because the
food court was in peak season at the time, it was quite noisy. Nicole said, "I want
medium-size beef shawarma with cheese please," to which the cashier looked confused
and asked Nicole to repeat her order because she couldn't hear it clearly. Nicole re-
ordered, and the cashier was able to get it. Nicole shakes her head and pays her money
when the cashier asks if she wants to order refreshments. Nicole's order and change
were given to her by the cashier, who smiled and said, "Thank you, ma'am." From that
point, both parties are encoding and decoding messages at the same time. The
transactional model of communication refers to the continuous exchange of information
where both the sender and receiver are involved in the process and take turns to
communicate messages.

Shannon-weaver's model of communication is a one-way communication


process. It is a linear model of communication that provides a framework for analyzing
how messages are sent and received. This communication process involves several
components such as the sender of the communication, the actual message being sent,
the encoding of the message, the receiver, the decoding of the message and, the
feedback. The first component that I mention in the communication process was the
sender of the communication. The sender, who is also called the communicator, source,
or speaker is the person who initiates the conversation and has conceptualized the idea
that he/she intends to convey to others. For that message to be received, the sender
must first encode the message in a form that can be understood, such as by the use of
a common language to transmit it. Once the encoding is finished, the sender gets the
message that he intends to convey. The message can be written, oral, symbolic, or non-
verbal such as body gestures or any other signal that triggers the response of a
receiver. The sender chooses different channels through which he wants to convey the
message to the recipient. To comprehend the information from the sender, the receiver
must first be able to receive the sender's information and then decode or interpret it.
And lastly, the feedback is the final step of the process that ensures the receiver has
received the message and interpreted it correctly as it was intended by the sender. But
the communication process isn't always so simple or smooth. There are some barriers
like culture, individual differences, language use, noise, past experiences, or status
which may affect the effective communication process.

You might also like