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  • Digital Literacy Program

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    LL AB
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    The Banglalink digital literacy program provided 2-minute bite-sized Bengali language training to 3,200 sales agents on popular digital products and services. The training delivery model involved agents providing customer education during visits which could lead to trial packs and increased data usage and purchases. Over 3 months, the program trained 117,000 customers, increased data usage by 228% and data revenue by 143% among trainees. Banglalink aims to train 1 million customers next year by expanding the program through device shops and a tracking tool.

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    The Banglalink digital literacy program provided 2-minute bite-sized Bengali language training to 3,200 sales agents on popular digital products and services. The training delivery model involved agents providing customer education during visits which could lead to trial packs and increased data usage and purchases. Over 3 months, the program trained 117,000 customers, increased data usage by 228% and data revenue by 143% among trainees. Banglalink aims to train 1 million customers next year by expanding the program through device shops and a tracking tool.

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    © All Rights Reserved
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    11 views8 pages

    Digital Literacy Program

    Uploaded by

    LL AB
    The Banglalink digital literacy program provided 2-minute bite-sized Bengali language training to 3,200 sales agents on popular digital products and services. The training delivery model involved agents providing customer education during visits which could lead to trial packs and increased data usage and purchases. Over 3 months, the program trained 117,000 customers, increased data usage by 228% and data revenue by 143% among trainees. Banglalink aims to train 1 million customers next year by expanding the program through device shops and a tracking tool.

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    © All Rights Reserved
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    of 8

    Digital Literacy Program

    Digital Literacy Program Pilot by Banglalink (Aug-Oct 2018)

    2-minute Localized Content Relevant Contents Retail Touch Points


    bite size training program Translated in Simple Bengali Most used digital products
    3200 Banglalink sales agents
    By GSMA AV & Leaflet
    Training Delivery Model

    Customer Customer Customer Customer Customer Customer


    Visits BSSP Avail Avail Trial consumes usage buying
    training pack daily 20 MB increases and regular
    (eSelfcare) free data buying low- packs
    from cost data pack
    eSelfcare

    POSM highlighting BSSP gets


    Digital Literacy BDT 10
    Training as commission per
    eSelfcare Sign-up
    Impact of the 3-Month Program

    117 K 42% 228% 143%


    Total Trained-up Of the Non-data users Data Usage Increase in Data Revenue Increased
    Customers started using data Trained Group among trained users
    BL MISTT Viedo
    Next Steps
    Ambition to Train-up 1M users by Next Year

    Module Includes Devices Shops Tracking Tool


    Inclusion of device selling partners USSD Based Simplified Agent
    MISTT + Banglalink to onboard more users Performance Tracking
    Products
    (Health, education, entertainment)
    To drive awareness & Acquisitions
    Snaps from the
    Program

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