NJ Premnaath

jpnath23@gmail.com
+91 8667899443

  PROFESSIONAL SUMMARY:

 Over 16+ years of diversified professional technical leadership experience including 6 years of
Administration, Configuration, and Customization of salesforce Lightning ecosystem.
 Strong experience in Sales, Service (Field Service Lightning), Marketing, and Community Cloud.
 Specialist in digitalized cloud platform transformation and Data Migration from legacy to salesforce
ecosystem with Lightning components.
 Expertise in Configuring Work Orders, Service Appointments, Service Resources, Territories, Service
Rules, and Objectives in support of Field Service business processes using FSL.
 Expertise in designing, developing, and implementing salesforce Lightning web components (LWC),
Visualforce Pages, Aura, Apex Class, Triggers, Standard, and Custom Controller.
 Expertise in CRM Integration and deploying custom CLI integration solutions with other applications
like SAP, Mainframe, and BI via real-time and batch process (sync/async).
 Expertise in digital multiple front-to-back Salesforce B2B and B2C Ecommerce integration such as
OMS and ERP implementations.
 Specialist in designing and implementing complex enterprise applications in B2B and B2C
eCommerce.
 Extensive knowledge of Salesforce OMS configuration, customization, and extension including
fulfillment, shipping, payment capture, invoicing, and service by using integrated and customizable
business processes and workflows.
 Expertise in case management, web-to-lead, web-to-case, and email-to-case using service cloud.
 Installed Salesforce AppExchange Apps and configured and maintained user security permissions in
compliance with organizational needs.
 Developed marketing Cloud integrated solutions for customer journey management, email studio,
mobile and social advertising, web personalization, and content creation for B2B functionalities.
 Support many facets of marketing including multi-channel campaign execution, dynamic customer
journeys (Delta and AA Clients), pre-and post-campaign analytics including audience building and
segmentation, social media engagement and advertising, and data.
 Extensive knowledge in configuration, customization, and Programming with RESTAPIs, SOAPAPIs,
CLI Integration, and Apex Webservices and in SFDC.
 Expertise in integration API development (REST), Soap APIs, SFDX for migrations CI/CD, Jenkins, Aura
development (APEX), and deployment in CI/CD using SFDX GitHub Copado and Jenkins.
 Expertise in Salesforce Security model, Workflow Approvals, Data Validation, data utilities, analytics,
sales, Marketing, Customer Service, and Support Administration.
 Achieved Field service lightning (FSL) to manage mobile app workforce, scheduling tasks, contracts,
and optimization from a managed package.
 Expertise in designing Community Cloud functionality communities and their ability to engage
customers at scale and best practices.
 Expertise in ITIL Service Operations Incident, Problem & Change Management includes monitoring
servers, scheduled batch, hotfix, ad-hoc requests, analyzing, tracking, and mitigating the Project
Risks.
 Expertise in designing a complex solution using UML for integration, security, custom development,
demonstrating with tech teams, managers, and clients in all stages of the SDLC.
 Implement Security (Object, Field & Record level) using Profiles, Roles & Sharing Model settings.

TECHNICAL SKILLS:
Salesforce Technologies: Salesforce SFA, Apex Classes, Apex Triggers, SOQL, SOSL, Visual Force
(Pages, Components & Controllers), Web Services, AJAX, Workflow & Approvals, Data Loader,
Dashboard, Reports, Analytic Snapshots, Custom Objects, Force.com (Sandbox and Prod), Maven, Rest &
Soap API,
Eclipse IDE Plug-in, Case Management Automation, POSTMAN, AZURE, GIT, and Copado.
Special Tools: Azure Dev-Ops, JIRA, Service Now, Move IT, Opswise, GitHub, SM7, HP-ALM, Nintex, UI,
Selenium, JENKINS, VBSCRIPT, Visual Studio, MuleSoft, MS Project & Visio, Talend Informatica, and Data
stage.
Database: DB2, Microsoft SQL Server, Oracle 11g, MySQL, PL/SQL
Ops System: Windows 10/XP/2003/2007, UNIX and IBM Mainframe (OS390, Z/0S)
Mainframes: JCL, Cobol, VSAM, Change man, Easytrive, QMF, Spufi Endeavour, Expeditor, and File-aid.
Methodologies: Agile-Scrum, SDLC, and Waterfall methodologies
Domains: Retail, Insurance, Credit Card – Banking and Automotive

EDUCATION AND ACCOMPLISHMENT:

 Completed Bachelor of Engineering in the specialization of Electrical and Electronics Engineering,
University of Madras, Chennai (1996-2000).
 Active Salesforce Platform Developer 1 (PD1) credentials (njpremnaath@gmail.com).
 Active Salesforce administrator (SCA) credentials (njpremnaath@gmail.com).
 Certified Agile SAFe 5 Advanced Scrum Master (5.0)
 Completed ITIL Certification.

PROFESSIONAL WORK HISTORY:

Department of Social Services, Hartford-CT, Nuvento.Inc - USA Salesforce/Architect

Supplemental Nutrition Assistance Program (SNAP) 06/2021 – Current

SNAP is a federal program that helps low-income people buy the food needed for good health
administered by the State of Connecticut Department of Social Services (DSS). It is designed to respond
to skills-based short-term vocational programs at community colleges, community-based organizations,
and SNAP recipients to gain skills, increase self-sufficiency and be job-driven. The Supplemental
Nutrition Assistance Program (SNAP) is the cornerstone of the Nation’s nutrition safety net and an
investment.

 Design, develop and configure customized solutions including Salesforce community sites using the
full Salesforce toolset including custom objects and fields, validation rules, workflows, triggers, etc.
 Design, create and maintain users, roles, security settings, profiles, workflows, workflow rules, and
assignment rules.
 Improved Salesforce Platform worked on their B2B Private Support Portal through implementations
and maintenance of the community portals.
 Created custom reports and dashboards and related workflows for Salesforce Community and
maintain user accounts using share Groups to Share Records Owned by High Volume Community
Users by Set Up Sharing Sets.
 Setup and configure the Salesforce Community, including Workspaces, Builder, Moderation, Groups,
Registration, Personalization, Permission Sets, etc.
 Setup Salesforce’s security settings, including roles, profiles, sharing rules, and workflows.
 Contribute to training for the customer in recorded sessions on both managing and administering
the community
 Troubleshoot and escalate issues related to the implementation of the community
 Translate business requirements into detailed technical specifications and perform the build
activities to deliver a solution from the design stage to a functional application.
 Maximize the value and make a decision on Salesforce-built vs custom-built solutions.
 Coach and mentor peers and emerging members of the team and participate in code reviews to
ensure development quality.
 Must have historical and proven knowledge and practical application of Visualforce, APEX
programming, Force.com APIs, lightning, and Web Services.
 creating a robust role structure to apply and govern access to data within the application.
 creating and modifying objects and fields to gather data related to the agency's legislative tracking.
 Conduct research into clients’ use of Salesforce, producing a report of findings with recommended
steps and a roadmap for Salesforce solutions.
 Develop an architectural approach to meet key business objectives and workstream planning.
 Collaborate with colleagues and customers to create prototypes and proofs of concept as a means
of eliciting and defining requirements.
 multiple complex deployments involving MuleSoft and manage securing and managing APIs via
MuleSoft API Manager
 Deployed Copado for Version Control & Branch Management metadata using OAuth for CI/CD.
 Implemented Copado to Automated Metadata backups, Apex testing of all the Salesforce org,
Webhook API & CLI, Compare & Deploy Org Metadata Differences.
 Groom and refine the Salesforce product backlog, in liaison with stakeholders and Salesforce SMEs
on the project.
 Identify, analyze and design integration flows using Mule ESB Anypoint Studio and technically own
and manage the process of ensuring on time and on budget build and integration of the various
elements of the solution
 Ensure illustrate designs with appropriate justifications, success, and acceptance criteria are defined
for each story owned and other affiliated solutions for Sales, Service, and platform solutions.
 collaborate with development and operations teams, build applications, and deploy them in each
period using DevOps Azure.
 Supervise the configuration, quality assurance, testing, and deployment of Salesforce.

PepsiCo Inc, Plano-TX, TCS-USA Salesforce Tech Lead/Architect

Sales Transformation Integration-Frito Lay North America (FLNA) 03/2020 – 06/2021

PepsiCo, Inc. is American multinational food, snack, and beverage corporation headquartered in
Purchase, New York. FLNA CRM is a group of applications that includes Sales hub (verifying User
Provisioning), Nintex workflow (Contract’s execution) and Visit Plan (customer/account/task) Integrate
with SF that supports Auto assignments of Roles/Profiles through IDM and across all the
applications. It enables Frontline to stay connected to customers, streamline processes, and improve
profitability.

 Developed Salesforce Lightning Apps, Components, server-side controllers, handlers, and events in
the existing organization.
 Building Lightning Components using aura framework and SLDS (Salesforce Lightning Design System)
and embedding these components in Visualforce pages by using the new Lightning Out feature by
event-driven programming.
 Enabled Aura Framework, Aura Attributes, and Aura Handlers for Events to focus on Logic and
Interactions in Lightning Applications.
 Created Lightning Components, added CSS and Design Parameters which improves performance.
 Develop products on the Force.com platform using Apex, Visualforce, and responsive User
Interactive apps using Salesforce Lightning for B2C customers.
 Developed and Customized the Reports and Dashboards using Einstein Analytics to track usage for
productivity and performance of business centers and their sales teams.
 Created Custom and Standard Controllers in Visual Force and modified Visualforce pages to be
supported in Lightning mode, and its features.
 Configuring the store, including creating new page layouts and platform changes.
 Configuring the profiles and permissions for all the users accessing Salesforce B2B Commerce for
Lightning Experience.
 Configure architecting technical solutions for enterprise systems using the MuleSoft product suite to
drive the value equation and adapt to a rapidly changing business environment Knowledge of SOA
 Configuration with Marketing Cloud Studios & Builders, most importantly Email Studio, Content
Builder, Journey Builder, and Automation Studio, and ideally also Cloud Pages and Mobile Studio. 
 Built a custom preference center to be able to establish data models, work with APIs and
configurations Knowledge of 1+ of the 6 programming languages in SFMC: AMP Script, HTML and
CSS, SSJS and/or JavaScript, SQL (and Query Studio experience) or Guide Template Language).
 Creating and mapping product catalogs, price books to the store, reports, and dashboards to keep
on top of all the metrics in B2B Commerce.
 Created FSL customized app with major lightning components (LWC) for 10000 front-line users.
 Utilized the Lightning App Builder to build the Lightning Pages in the Field service application using
the FSL (Field Service lightning) for contract, task, and time management.
 Managed Test classes for all the Apex classes and Triggers with a minimum of 92% code coverage.
 Manage Salesforce application design through the various systems development life cycle stages
from business need through design and delivery.
 Established a consistent and automated way to build, package, and test applications by using the CI
Continues Integration process.
 Created a use case in UML for developing and documenting a system in an object-oriented manner.
 Developed continuous Integration process with upstream (SAP, RMS) and downstream (Informatica,
MF) applications, LWC, Single Sign-on SharePoint portals, with GitHub and Salesforce DX.
 Used field-level security along with page layouts in Lightning to manage access to certain fields.
 Tested apps by appending multiple components to a Lightning Application thereby deploying
Applications from Sandbox to Production.
 Triggered interface events by user interactions, which includes Lightning Component framework and
involved in Web services development with Salesforce API (REST).
 Created UML landscape for specifying, visualizing, constructing, and documenting the artifacts of
Salesforce Integration with other systems.
 Worked on Queues, Public-groups, Email -to case assignments based on queues, and web-case as
per client requirements on classic email templates with merge fields for the various scenarios.
 Worked on Salesforce Community cloud-like how to engage with employees, customers, and
partners.
 Participate in architecture, design, and code reviews to identify process gaps, provide solutions for
them, and create a proof-of-concept technology analysis and pilots as required.
 Worked with API, ETL, implementation solution team, existing legacy, and Integration architecture
team and come up with solution alignment with these various teams.
 Worked/Created numerous lightning components and various Gantt charts using the components.
 Integration of Sales/Marketing Cloud with other Enterprise applications, home-grown applications,
downstream applications using Talend, MuleSoft, Informatica, Cast Iron, and Salesforce Data loader.
 Designed and developed a Data Model including the creation of Custom Staging objects, Custom
fields and implemented new User Sharing rules.

Lands ‘End, Inc. Dodgeville-WI, TCS-USA Salesforce Technical Lead

Customer Order Management System (COMS) 06/2018 – 03/2020

Lands' End is an American clothing and home decor retailer founded in 1963 and based in
Dodgeville, Wisconsin. Customer Order Management System (COMS) application is to Develop, Enhance
and Support the business systems –Planning and forecasting, Marketing, Vendor/Inventory/Purchase
order management, and maintenance of enterprise data warehouse. CRM implementation for Lands'
End Business to enable the call center representatives and the business to sell smarter and faster.

 Implement Salesforce OMS data model and OOTB capabilities, including product types, pricing,
accounts & contacts, order templates, cart & checkout, order history, and common integration.
 Develops, modifies, and distributes standard and ad hoc management reports/dashboards to better
understand the overall business and/or unit.
 Implementation experience on LWC Using Visual Studio Code, Authorize Dev Hub, Creating Scratch
Orgs by LDS in both LWC and Aura Components.
 Working knowledge on LWC (Lightning Web Components), Events, Aura Pub Sub Model, Component
Life Cycle, Using Public Properties, Usage of Apex Classes with Wire methods and imperative Calls.
 Developed alert messages by using workflows to Track orders from purchase to delivery and
Forecast stock levels to prevent out-of-stock issues.
 Customized standard objects, custom objects, and junction objects, while also structuring user roles,
security profiles and workflow rules, case management, and Solutions.
 Developed CRM applications based on Client-Server Architecture using a different framework.
 Developed and implemented Salesforce Lightning components using the Aura framework.
 Configured, assigned, and customized Dispatcher Console, tabs, page layouts, record types, list
views, Permission Sets, and Mobile app with brand new Field Service Lightning MVP.
 Designing and Configured automation tools like Process Builder, Approvals, Workflows, Validation
Rules, custom labels, custom settings, profiles, and permission sets.
 Production Support, including deployment and migration activities from Development through to
Production with Frequent formal and informal client interaction.
 Created Sharing rules for user groups and day-to-day permission to the users and support issues.
 Pushing application components to their appropriate services, such as web servers, API services, and
database services by using CI/CD tools Azure and Copado.
 Built out a sale in a commercial business environment (B2B) with a cloud-based commerce platform
that empowers brands to create intelligent, unified buying experiences across all channels like
mobile, social, web, and store.
 Implements Salesforce projects in Hybris Integration platform, community cloud, B2B marketing
cloud, and e-commerce.
 Designed Connected Apps, various Reports, and Folders for different user profiles and processes to
continuously monitor data quality and integrity based on the organization’s needs.
 Used Rest Web services to flow the Data from Salesforce to Connected App and vice-versa.
 Design the Scenarios for switching between salesforce classic and the Lightning Experience.
 Manage QA refresh, Patches, SF releases, and enhancement project releases made to live site.
 Manage each enhancement and maintenance task with financial force through salesforce Glovia.
 Developed Tax, Invoices for sales order processing in the Financial Force community.
 Worked with Dynamic Apex to access S-Objects and field describe information, execute dynamic
SOQL, SOSL, and DML query for data manipulation using Force.com explorer.
 Designed and developed the Core Engine to initiate Batch Apex Classes and process data.
 Generated Apex Classes using WSDL metadata API to create Sharing rules programmatically.
 Had overall implementation of resulting solutions, including coordinating custom development work
when needed (full SDLC) related to CPQ, and similar Salesforce functionality.
 Manage all aspects of projects, client communications, Delivery, training, and documentation.
 Worked on APIs, Profiles, & Security model and configuring test instances for internal Sandboxes.

Lands ‘End, Dodgeville-WI, TCS-USA Salesforce Developer/Administrator

Compass Integration Services (ERP), Salesforce 09/2015 – 06/2018

 Creating Salesforce custom objects, page layouts, list views, and fields as per business requirements.
 Customizing shipping schedules and complex order fulfillment using third-party logistics (3PL).
 Creating Validation, Workflow rules, Formula fields, escalation rules, auto-assignment rules, rules,
and approval processes.
 Developed Custom Objects, Custom Reports, and configured the Analytic Snapshots to dump the
data on regular basis for the sales performance as part of sales cloud and lead generation statistics
Maintained user roles, security, profiles, and workflow rules wherever necessary.
 Creating and modifying the scheduling reports and dashboards and providing valid access to users.
 Manage all-new user set-ups and deactivation include transferring ownership of Accounts/contacts.
 Designed, Implemented, and supported Salesforce integration with third-party computer-telephony
(CTI) systems application using CTI adapters for the enterprise Contact Center.
 Performed mass import/export of data (standard/custom) objects using Data Import wizard and DL.
 Execute all Configuration changes, perform new release evaluations with Business Owners, and
execute new functionality rollouts.
 Implemented Salesforce Marketing Cloud, configuration, data migration, and working with
Marketing Cloud Connect, and other Integrations, Lead requirements gathering, solution design, and
writing SOW, Communicate project concepts and outcomes to client and project stakeholders,
 Design and delivery of solutions in Email Studio Design and implement, for automated email/mobile
journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder, and advise
clients on how to optimize further.
 Developed of digital marketing KPIs, such as email marketing, PPC, and other marketing conversion
metrics, reporting and analyzing email activity using Email Studio reports and Journey Builder.
 Migrated large amounts of data (Standard and custom objects) from legacy systems to Salesforce.
 Realigning roles as per Organization chart, territory realignment, and providing sharing rules.
 Preparing deployment packages and disabling business users' access during system downtime.
 Developing and maintaining documentation on application configuration and help related materials
following user Policies.
 Developing Salesforce Classic to Lightning migration including JavaScript buttons to Lightning
Actions and Components, Visual force pages to Out of the box, and Analysis of Lightning Readiness
report.
 Optimizing Salesforce to support critical initiatives like territory and campaign management, lead
qualification, assignment rules, pricing and contracting, quote to cash, and sales compensation.
 Created the Gap analysis document, exported Schema, manual customizations including Record
types, page layouts, sharing model, reviewed Ownership rules, and data migration.

JS Sainsbury’s, UK, TCS-India Mainframes – RMS, Service Delivery Lead

POS (Point of Sale) application enhancement 04/2015 – 09/2015
Sainsbury's is the second-largest chain of supermarkets in the UK. The project is to accept
transaction data from POS and send the audited data to downstream systems. Import POS transaction
data sent from the stores to the SA2 database. Validate data with user-defined audit rules that generate
errors.
 Led a cross-functional with eight technical teams in the implementation of a server-based, data
quality application and business teams on a frequent basis.
 Developed technical team providing guidance, training, and oversight on multiple concurrent tasks.
 Served as Mainframe liaison to business teams. Managed oversight of priority through delivery.
 Developed complex segmentation logic, ensured optimized capital reserves to offset loan risk
ratings.
 Presented proposals, concepts, project information via MS Office products like Visio and
PowerPoint.

Target Technology Services (TTS) USA, TCS-India Mainframes Tech Lead

Upper Distribution center (UDC) 01/2014 – 04/2015
This project provides the ability to reserve the slow-moving items in a centralized center instead of
holding them in distribution centers and stores. This UDC project helps to avoid unwanted inventory
costs, wastage of transportation costs, enhanced to handle the forecasting of entire Supply Chain,
replenishment and distribution for items which are going to be UDC legalized.
 Developing enterprise business process ahead of new technology requirements and Integrating
management for the existing and new data center
 Constant Interaction with Onsite counterparts regarding the changes and development activities.
 Reviewing the code changes for other modules in the team, as part of the internal processes
followed and conducting peer review and Internal inspection.
 Allow systems to allocate and distribute the items at the right place at right time to eliminate the
inventory cost and transportation cost wastages.

H&M Hennes Mauritz AB (publ) Sweden, TCS-India Senior Developer - Mainframes

On M and e COM Integration 05/2012 – 01/2014
H & M is the retailer that has created an Order placement using Contact Center (Call Center), the
Internet, and through mobile. Split the operations into the different streams based on the
functionalities. All the online source orders are being stored and processed in MF application called
START includes financial processing of Customer Money, Order Delivery, and Updating the inventory in
the Warehouse.
 lead and mentoring the team technically to prepare Regression and Integration test strategy, plan
and suite for Order Management using Contact Centre, Internet, and Mobile.
 Requirement analyses prepare flow diagram of business areas pertaining to E2E, test plan, test
suite, test execution for Integration and Regression testing introduced first time across the account.
 Validate Test results and log the defect in JIRA, facilitate project meetings with stack holders to
update the status of Testing and Defect progress during every release.
 Follow Defect management process if defects occur in validation till the closure of the defect
including retesting of the same and Prepared Preliminary Analysis Report (PAR) document.
 Preparation of Document of Understanding for every service area in English, as all the
documentation available are in Swedish.

CVS Caremark-USA, TCS-India Mainframe Developer

Supplier Number Expansion 06/2011 – 04/2012
The Project involves the expansion of the Supplier variable which is running out of space
to accommodate new values or suppliers. Suppliers are identified as Corp-1 or Corp-2 Suppliers based
on a 1-byte Corp code field. While Corp-2 Suppliers can take alphanumeric values, Corp-1 Suppliers are
numeric fields and so can hold only a maximum of 9999 Suppliers.
 Analyzing the Requirements obtained from the client and estimating the time required to
incorporate the requirement in the system.
 Worked on 70 applications, made changes, and implemented more than 1000 elements.
 Preparing the Impact Analysis Documents stating the code changes and the location of the Code
Changes in various modules.
 Development of code for new requirements from the clients and Coordinate, plan for the tasks, and
assign the tasks to appropriate team members.
 Incorporated changes to verify whether they satisfy the new requirements and do not hamper the
existing functionality.

FORD - Tech Mahindra (Mahindra Satyam), Chennai-India Software Engineer

SWIFT JLR Program 08/2007 – 06/2011

SWIFT JLR is a cloning of identified applications and associated data separation project relevant to
the JLR business operations units necessitated by the selling of the Jaguar and Land Rover brand.
Applications are grouped and engulfing across various technologies that include Associate systems,
Finance, Payment, Procurement, Marketing, BI, Pricing, HR, General Ledger, Finance, Purchase, Sales,
and Service, etc.
 The work involves maintaining systems as per agreed SLAs, to ensure SWIFT JLR on TATA side and
FORD Side business operations run smoothly.
 Developing the new JCL and PROC in terms of moving the application from Ford to JLR. Following
the coding standard as per the SME approval including clips
 Reviewing the code changes for other modules in the team, as part of the internal processes
followed and conducting peer review and Internal inspection.
 Creating a temporary interface for moving 35 applications one by one from Ford to JLR.

CITOS (Citigroup), VIT Consultancy Pvt Ltd-Chennai – India 03/2006 – 07/2007

It’s a Citigroup owned company that provides critical technology infrastructure support,
development, and deployment of strategic software applications for Citigroup entities worldwide, it
offers services across the entire technology spectrum–Infrastructure, Business, Application, and Process
Management Services.

 Analyzing the Requirements obtained from the client and estimating the time required to
incorporate the requirement in the system.
 Worked on 70 applications, made changes, and implemented more than 1000 elements.
 Preparing the Impact Analysis Documents stating the code changes in various modules.
 Development of code for new requirements from the clients and Coordinate with all team members
and plan for the tasks and assigns the tasks to appropriate team members.
 Incorporated changes to verify whether they satisfy the new requirements and do not hamper the
existing functionality.