Final Questionnaire

 Personal Information
a. Name :
b. Age :
c. Gender :
d. Profession :
e. Income :

 Rank as per the listed drinks as per your consumption level :

1 2 3 4 5
Monster
Red Bull
Gatorade
Powerade
Fast & Up
Reload
Sting

 How often you consume energy drinks?

1. Daily 2. Weekly 3. Monthly 4. Rarely 5. Never

 Please rate preference for Energy Drinks as per the activities mentioned? (Select all
that is applicable to you)
o Exercising

1 2 3 4 5

o Sports

1 2 3 4 5

o Studying

1 2 3 4 5
 o Quench thirst

1 2 3 4 5

o Leisure consumption

1 2 3 4 5

5. Indicate the relevant option:

S. No. Questions Strongly Agree Neither agree Disagree
agree nor disagree
1. I am most likely to drink an
energy drink with friends.

2. I am likely to drink an
energy drink at a
bar/restaurant/cafe.
3. I am most likely to drink an
energy drink at my house.

6. What is the average price of a 250ml energy drink which you buy:

<Rs. 100 Rs.100-200 Rs.200-500 >Rs.500

7. Please rate according to you the preferred size for buying the energy drink
Quantity / Preference Least Likely Maybe Highly Likely
150ml
250ml
500ml
1000ml (1L)

8. Where do you usually buy energy drinks?

Quantity / Preference Least Likely Maybe Highly Likely
Supermarket
General
Shop/Pharmacies
Vending machines
Online
9. How much caffeine do you like in your energy drink?
No Caffeine Less than 10% 10-20 % 20-30 % 30-40 % No
preference

10. How likely are you to buy the following kinds of beverage/energy drinks?

1. Drinks sweetened with (low/no calorie) artificial sweeteners (like saccharin,

sucralose)

Least Likely Would prefer Maybe Would like to Would LOVE

slightly buy to buy

2. Drinks sweetened with natural sweeteners (like stevia, dates)

Least Likely Would prefer Maybe Would like to Would LOVE
slightly buy to buy

3. Drinks sweetened with refined/white sugar

Least Likely Would prefer Maybe Would like to Would LOVE
slightly buy to buy

4. No sugar

Least Likely Would prefer Maybe Would like to Would LOVE

slightly buy to buy
11. What flavours of an energy drink have you tried/would like to try?
Flavours / Ratings Least Would prefer Maybe Would like Would
Likely slightly to buy LOVE to buy
Kashmiri Appies
Nagpuri Orengies
Ratnagiri
Mangies
Bambai Litchu
Cultural Mix fruit

12. You are influenced to buy the product when you see the advertisement of the product on
 Television
Strongly Agree No Influence Disagree Strongly
Agree disagree

 Social Media
Strongly Agree No Influence Disagree Strongly
Agree disagree

 Radio
Strongly Agree No Influence Disagree Strongly
Agree disagree

13. How familiar are you with alcohol made from ancient grains & superfoods?

Unfamiliar Somewhat Familiar but never Familiar and have

Unfamiliar tried tried

14. Would you like to drink alcoholic energy drink?

1. Yes
2. No
Focus Group

1. What comes to your mind when you hear the word “Energy Drink”?
2. How many times do you consume a soda/energy drink in a week?
3. When was the last time you purchased an energy drink?
4. Who buys the energy drink in your household?
5. Which soda/energy brand do you prefer? (Mention some brands)
6. What do you look for when buying a soda/energy drink?
7. What is the use case of an energy drink for you?
8. Do you have any concerns (health related or otherwise) about consuming energy drinks?
What are they? How can this be solved according to you?
9. Do you know about caffeine-free energy drinks?
10. Do you prefer natural ingredients in your drinks as opposed to artificial ones? Even if
they (artificial ones) are proved to be superior?