Marketing

Plan
E L E A R N I N G S TA R T U P

@TARAKESH
Assumptions
❑Business Segment
❑ Small Coaching Institutes
❑ SAAS Platform
❑ Free and paid online Courses

❑ 3 Lakhs Per Month for Digital marketing

❑ 3 Lakhs Per Month for Business Development

❑ Premium brand and course and subscription are on medium side

❑ Works on a multi tenant model in SAAS platform with Payment gateway integrated for seamless
payment collection and distribution to teachers and other

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Branding Strategy
❑ Company has Logo and Name

❑ Consistent colour combinations and fonts in website, social media and other platforms

❑ Gaining trust from Students, Teachers and Partners

❑ Positioning as a premium brand that justifies the cost through quality training from experienced
instructors

❑ Positioning as a brand that allows users to work on live projects

❑ Positioning as a bran that offers affordable SAAS platform for small coaching institutes and
teachers

@TARAKESH
Growth Hacking Tips
❑ Having refer & earn option
❑ Having subscription option for both students and institutes on Monthly basis for minimum
commitment
❑ Have free courses for Students from different institutes for leads
❑ Gave free hosting classes for institutes for easy onboarding
❑ Get affiliations from reputed colleges universities
❑ Forming active community where students and interact and trouble shoot questions
❑ Using testimonials form students and institutes
❑Use videos from actual training classes both teachers and students

@TARAKESH
Digital marketing
Platforms to Use
◦ Facebook
◦ Instagram
◦ YouTube
◦ Google Ads
◦ Email Marketing
◦ Linkedin

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Ratio of AD Amount to be spent
Google Video Ads
10%
Linkdin Ads
20%
Email marketing
10%

Google Ads (Display)

10%

Facebook Ads
30%
Google Ads (Search)
20%

Google Video Ads Email marketing Facebook Ads Google Ads (Search) Google Ads (Display) Linkdin Ads

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Facebook
❑ General Page Creation

❑ Specific group for each course members

❑ Encourage active participation of the student in discussions and Q&A in the group

❑ Engaged with Audience

❑ Post actively and consistently

❑ Post a variety of content

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Instagram
❑ Create profile with a professional DP and BIO

❑ Follow top influencers in the niche

❑ Post quality content regularly and frequently

❑ Repost other peoples content relevant to this niche

❑ use hashtags for tagging the posts

❑ Go to competitors accounts and engage with customers, comments and likes etc

❑ Study Instagram Analytics to find out Whats working

@TARAKESH
YouTube
❑Content
❑40% Content educational
❑ 30 % Inspirational
❑ 30% Sales

❑Post videos regularly

❑Perform video marketing

❑ Repurpose the use of the content in all platform

❑ interact with users in the comment

@TARAKESH
Business Development
❑ Budget Rs 3 lakhs Per Month
❑ Business Development Manager
❑ Sales Executives (1 Males , 1 Females)
❑Cold Calling
❑Lead Generation
❑ Sales ( 3 Males)
❑Visits
❑Follow-up calls
❑Client interactions

@TARAKESH
Team Required
Technical Team (Digital Marketing) Business Development Team (offline)
Business Development Manger
Web Developer Sales Executives (1 Males , 1 Females)
▪ Cold Calling
▪ Lead Generation
Content Writer Sales ( 2 Males)
▪ Visits
▪ Follow-up calls
▪ Client interactions
Social Media Content Creator
Video Maker and Editor

@TARAKESH