SEO Freelance Work Plan

PROJECT OBJECTIVE

Monthly acquisition of fresh high-quality links to our websites. Gogoprint owns 6 sites:

- Gogoprint.co.th / gogoprint.sg / gogoprint.com.my

- hellosticker.com/th_en / hellosticker.com/sg_en / hellosticker.com/my_en

Target: Acquire at least 3 new links per month per website that is assigned to you (e.g. if you
are assigned the 2 thai sites, the target will be 2 x 3 links per month, i.e. 6 links)

APPROACH

Double down on proven link building methodologies employed by Gogoprint in the past, and
explore new strategies

Strategy #1: Bloggers

● Concept:
○ Reach out (by email, phone, Whatsapp, Messenger, LinkedIn or any combination
thereof) to small / medium-sized blog owners writing about technology, startups,
travel, etc.
○ To ensure a high success rate, blogs must not be too professional, but rather
maintained by individuals on the side of their daily job
○ Offer bloggers a coupon to order products (e.g. business cards, stickers, etc.) for
free on Gogoprint’s website. Coupons have a pre-defined value based on blog
domain authority, and will be provided
○ In exchange, if they like the experience and products, get bloggers to write an
article / review on their site
● Expected course of action:
○ Draw up a list of 100+ blogs in the first week after taking up the project
○ Exclude blogs from which Gogoprint already got links
○ Reach out to all bloggers
○ After that, keep following up and reaching out to new bloggers on a weekly basis
● Examples of suitable blogs:
○ http://ireview.in.th/review-gogoprint/
○ https://www.stephanielim.net/2017/08/review-gogoprint.html
○ http://www.chiamhuiy.com/2017/05/gogoprint-singapore-online-printing.html
○ https://alvinology.com/2017/05/02/easy-printing-gogoprint/
Strategy #2: Startups & Companies with website / blog

● Concept:
○ Websites relying on their website for lead generation and/or sales understand the
value of traffic and therefore SEO
○ Reach out to websites that have a blog section or other where they could
possibly write about and link to Gogoprint
○ Offer them a win-win link exchange: they write about Gogoprint, Gogoprint writes
about them. Share them examples of what was done before
● Expected course of action:
○ Draw up a list of 100+ sites in the first week after taking up the project. Start by
scraping startups active in TH, MY, SG from directories on sites such as
TechinAsia, Angel, Techcrunch, e27
○ Exclude companies from which Gogoprint already got a link
○ Reach out to all of them
○ After that, keep following up and reaching out to new bloggers on a weekly basis
● Examples of previous link exchanges:
○ https://www.kaodim.com/blog/easy-online-printing-gogoprint/
○ https://www.omise.co/featured-customer-gogoprint
○ https://blog.eatigo.com/singapore/eatigo-x-youtrip-dine-smart-travel-smarter/

For both of these approaches, the Key Success Factors are:

● Quantity: the more startups contacted, the higher the chance of links
● Strong email pitch
● Consistent follow-ups

Other notes:

● Other strategies may be explored once 1 and 2 above are on track

● Preferred outreach method = email. Can also use FB / IG / LinkedIn where required
● All outreach and follow-up activities must be tracked in the provided tracking
sheet

Additional Requirements

● Master project sheet to be updated latest at the end of every week (link in appendix)
● All new links to be added to Master SEO tracking sheet (link in appendix)
● DA target: target 30+ first

Compensation & Starting Date

1,000 THB / 120 MYR / 40 SGD per acquired link, provided that each link satisfies the following
conditions:

● DA of host site >= 30

 ● Excludes paid links, directories, forum posts, webboard links, etc.
● Links have no scheduled removal / validity date
● Links are "dofollow" (more here about nofollow links)
● Anchor text is an agreed upon target keyword (more here about anchor text), and
destination link is an agreed upon target landing page

Starting date: ASAP