Social Media Automation

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Agenda
In this session, we will discuss:
● Introduction to Social Media Automation
● Content Creation and Management Tools
● Social Media Management Tools
● Email Marketing Tools
● Automation AI Tools

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Introduction to Social Media
Automation

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Introduction to Social Media Automation
● Social Media Marketing refers to the marketing of products or services using digital technologies,
primarily on the internet, but also including mobile phones, display advertising, and any other digital
medium.
● Components of Social Media Marketing:
○ SEO (Search Engine Optimization): Enhancing online visibility through search engine rankings.
○ Content Marketing: Creating and distributing valuable content to attract a target audience.
○ Social Media Marketing: Utilizing social media platforms to promote products or services.
○ Email Marketing: Reaching out to potential customers through targeted email campaigns.
○ PPC (Pay Per Click): Online advertising model where advertisers pay a fee each time their ad is
clicked.

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Introduction to Social Media Automation
Why is Social Media Marketing Important?

● Wide Reach
○ Access to a broader audience globally.
○ Ability to target specific demographics effectively.
● Cost-Effective
○ Compared to traditional marketing, digital marketing can be more cost-effective.
○ Offers a higher return on investment (ROI).
● Measurable Results
○ Utilizing analytics tools, marketers can track the performance of their campaigns in real-time.
○ Enables data-driven decision-making to optimize campaigns.

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Introduction to Social Media Automation
Why is Social Media Marketing Important?

● Engagement and Interaction

○ Provides opportunities for direct engagement with customers.
○ Facilitates two-way communication, helping in building relationships and trust.
● Flexibility and Adaptability
○ Digital marketing campaigns can be modified in real-time based on their performance.
○ Allows businesses to adapt quickly to market trends and customer preferences.

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Content Creation and
Management Tools

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Content Creation and Management Tools
Content Creation Tools

● Graphics Creation
○ Canva: Explore templates, create social media graphics, presentations, posters, documents, and
other visual content.
○ Adobe Spark: Learn to create graphics, web pages, and video stories.
○ Piktochart: Develop infographics, presentations, posters, and reports.
● Video Creation
○ InVideo: Learn about video creation with pre-made templates, and explore video editing features.
○ Animoto: Understand how to create professional videos with ease using various templates.
○ Lumen5: Explore how to transform text content into engaging videos using AI.

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Content Creation and Management Tools
Content Creation Tools

● Writing and Editing

○ Grammarly: Understand how to utilize Grammarly for grammar checking, spell checking, and
plagiarism detection.
○ Hemingway App: Learn how to make your writing bold and clear by identifying lengthy, complex
sentences and common errors.
○ ProWritingAid: Explore advanced writing feedback with suggestions for style improvements.

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Content Creation and Management Tools
Content Management Systems (CMS)

● WordPress
○ Installation and Setup: Learn how to install WordPress and configure the essential settings.
○ Themes and Plugins: Understand how to install themes and plugins, and customize according to
needs.
○ Content Management: Explore creating, editing, and managing posts and pages.
● Joomla
○ Introduction to Joomla: Understand the basic framework and usability.
○ Extensions: Learn about various extensions and how they enhance functionality.
○ Content Management: Explore creating and managing various content types.
● Drupal
○ Understanding Drupal: Learn the basics of Drupal and its architecture.
○ Modules: Understand how to use modules to extend functionality.
○ Theme System: Learn to use themes for multi-purpose layouts.
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Social Media Management Tools

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Social Media Management Tools
Elements of Social Media Management Tools

● Dashboard Interface
● Content Management
● Engagement Management
● Analytics and Reporting
● Social Listening
● Collaboration and Workflow Management

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Social Media Management Tools
What is Content Management Systems (CMS)

● A Content Management System (CMS) is a software platform that allows users to create, manage,
modify, and publish digital content on the web without needing specialized technical knowledge.
● CMSs are typically used for web content management (WCM) and enterprise content management
(ECM).

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Social Media Management Tools
Content Management Systems (CMS)

● Buffer
○ Scheduling Posts: Learning to schedule posts for different social media platforms.
○ Analytics: Understanding social media performance through Buffer’s analytics.
○ Engagement: Managing and responding to social media messages and comments.
● Hootsuite
○ Dashboard Management: Navigating and customizing the Hootsuite dashboard.
○ Content Curation and Scheduling: Managing and scheduling posts across different platforms.
○ Analytics and Reporting: Analyzing social media metrics and creating reports.
● Sprout Social
○ Inbox: Managing messages from all social media platforms in one place.
○ Scheduling: Planning and scheduling content across platforms.
○ Social Listening: Monitoring brand mentions and relevant conversations.
○ Analytics: Understanding and reporting social media performance.
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Social Media Management Tools
Social Media Analytics

● Engagement Metrics: Understanding likes, shares, comments, and overall engagement.

● Reach and Impressions: Differentiating between reach and impressions and understanding their
importance.
● Click-through Rate (CTR): Analyzing the effectiveness of your call-to-actions and social media ads.
● Conversion: Understanding how social media contributes to conversions and sales.

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Email Marketing Tools

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Email Marketing Tools

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Email Marketing Tools
Email Marketing Platforms

● Mailchimp
○ Creating Campaigns: Learning to set up and launch various email campaigns.
○ Audience Segmentation: Segmenting your audience based on behavior, preferences, and
demographics.
○ Analytics and Reporting: Analyzing email performance through open rate, click-through rate, and
conversion rate.
○ Automation: Setting up automated email sequences for various customer journeys.

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Email Marketing Tools
Email Marketing Platforms

● SendinBlue
○ Email Design: Utilizing templates and design tools to create engaging emails.
○ Email Automation: Creating automated workflows for transactional emails and customer journey
touchpoints.
○ Analytics: Understanding how to analyze email campaign data and utilize insights for optimization.
○ SMS Marketing: Exploring SMS marketing capabilities within SendinBlue.

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Email Marketing Tools
Email Marketing Platforms

● Constant Contact
○ Email Creation and Personalization: Building personalized email campaigns using templates and
custom fields.
○ Contact Management: Organizing and managing email lists and segmentation.
○ Email Tracking: Monitoring email performance and user interaction.
○ Integrations: Integrating with various apps and tools to enhance functionality.

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Automation AI Tools

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Summary
Here is a brief recap:
● Automating email communications, tracking email interactions, and utilizing email marketing
campaigns.
● HubSpot supports inbound marketing through lead generation, marketing automation, and analytics.
● AI tools are helpful in easing the process of creating content and automating repetitive tasks.

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