1. What is the socio-demographic profiles of the two groups of respondents?

a. Panelist

b. Consumer

Frequency Percentage
Age
25 and above 9 30%
26-35 8 26.67%
36-45 8 26.67%
46-55 4 13.33%
56-65 1 3.33%
66 and above 0 0%
It can be gleaned from the table that 9 or 30% of the respondents are 25 years old and below, 8 or
26.67% are 26-35 years old and 36-45 years old, respectively, 4 or 13.33% are 46-55 years old, and
1 or 3.33% is within 56-65 years old.
Gender
Female 23 76.67%
Male 7 23.33%
Based on the table, the majority of the respondents are female, with 23 or 76.67%, while 7 or
23.33% are male.
Profession
Agriculturist 0 0%
Agricultural Engineer 0 0%
CPA 0 0%
Doctor in Medicine 0 0%
I.T. expert 0 0%
Lawyer 0 0%
Nurse 0 0%
Teacher 0 0%
Other/None 30 100%
It can be seen from the table that none of the respondents are professional.
Civil Status
Single 7 23.33%
Married 23 76.67%
From the table, 23 or 76.67 are married, while 7 or 23.33% are single.
Religion
Catholic 22 73.33%
Born Again (Christian) 4 13.33%
Iglesia Ni Cristo 4 13.33%
It can be seen that 22 or 73.33% are catholic while 4 or 13.33% are born again and Iglesia ni Cristo,
respectively.
Occupation Position
Farming 7 23.33%
Housewife 3 10%
Students 3 10%
Others/none 17 56.67%
Based on the table, most of the respondents are not working, with 17 or 56.67% followed by 7 or
23.33% working as farmers, while 3 or 10% are housewives and students, respectively.
Educational Background
Highschool Graduated 4 13.33%
Highschool level (Not Graduated) 15 50%
College level (Not graduated) 5 16.67%
College Graduate 6 20%
Based on the table, 15 or 50% are high school undergraduates, 6 or 20% are college graduates, 5
or 16.67% are college undergraduates, and 4 or 13.33% are high school graduates.

2. What are the sensory attributes of the instant dinengdeng in terms of the :
a. Appearance of the vegetables

Table. The appearance of Dinengdeng in terms of the Semantic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 4.30 Very Good V.G.
Treatment 1 (Sun) 4.25 Very Good V.G.
Treatment 2 (Air) 3.93 Very Good V.G.
As shown in the table above, Control gained the highest mean of 4.30 with an interpretation

of "Very Good," followed by Treatment 1 with a mean of 4.25 with an interpretation of "

Very Good," and Treatment 2 with a mean of 3.93 have an interpretation of “Very Good,"

b. Color

Table. Color of Dinengdeng in terms of Semantic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 4.25 Very Good V.G.
Treatment 1 (Sun) 4.10 Very Good V.G.
Treatment 2 (Air) 4.15 Very Good V.G.
As shown in the table above, Control gained the highest mean of 4.25 with an interpretation

of "Very Good," followed by Treatment 2 with a mean of 4.15 with an interpretation of "

Very Good," and Treatment 1 with a mean of 4.10 have an interpretation of “Very Good,."

c. Taste/flavor when added dried fish

Table. Taste/Flavor of Dinengdeng in terms of Semantic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 4.30 Very Good V.G.
Treatment 1 (Sun) 4.18 Very Good V.G.
Treatment 2 (Air) 4.03 Very Good V.G.
As shown in the table above, Control gained the highest mean of 4.30 with an interpretation

of "Very Good," followed by Treatment 1 with a mean of 4.18 with an interpretation of "

Very Good," and Treatment 2 with a mean of 4.03 have an interpretation of “Very Good,”.

d. Odor

Table. The odor of Dinengdeng in terms of the Semantic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 4.13 Appealing Aroma A.A.
Treatment 1 (Sun) 4.10 Appealing Aroma A.A.
Treatment 2 (Air) 4.15 Appealing Aroma A.A.
As shown in the table above, Treatment 2 gained the highest mean of 4.15 with an

interpretation of " Appealing Aroma," followed by Control with a mean of 4.13 with an

interpretation of " Appealing Aroma," and Treatment 1 with a mean of 4.10 have an

interpretation of “Appealing Aroma,

e. Texture

Table. The texture of Dinengdeng in terms of the Semantic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 4.05 Very Good V.G.
Treatment 1 (Sun) 4.13 Very Good V.G.
Treatment 2 (Air) 4.13 Very Good V.G.
As shown in the table above, Treatment 1 and 2 gained the highest mean of both 4.13 with an

interpretation of "Very Good," followed by Control with a mean of 4.05 with an

interpretation of " Very Good,."

 f. General Acceptability

Table. General Acceptability of Dinengdeng in terms of Semantic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 4.28 Highly Acceptable H.A.
Treatment 1 (Sun) 4.15 Highly Acceptable H.A.
Treatment 2 (Air) 3.15 Highly Acceptable H.A.
As shown in the table above, Control gained the highest mean of 4.28 with an interpretation

of " Highly Acceptable," followed by Treatment 1 with a mean of 4.15 with an interpretation

of "Highly Acceptable," and Treatment 2 with a mean of 3.15 have an interpretation of

“Highly Acceptable,."

3. Determine the order of the different treatments based on the rank on the perceived intensity
descriptors such as:

Table. Perceived rank according to Appearance

Attributes Weighted Mean Description
Control (Reference) 2.28 Good
Treatment 1 (Sun) 1.90 Good
Treatment 2 (Air) 1.93 Good
The table shows that the control (reference) ranked first in “Appearance” with weighted mean of 2.28,
interpreted as “Good”, followed by treatment 2 with 1.93 interpreted as “Good” and lastly, treatment 1
with 1.90, interpreted as “Good”.

Table. Perceived rank according to Balance and Blend Flavor

Attributes Weighted Mean Description
Control (Reference) 1.90 Good
Treatment 1 (Sun) 2.13 Good
Treatment 2 (Air) 1.98 Good
The table shows that the Treatment 1 ranked first in “ Balance and Blend Flavor” with weighted mean
of 2.13, interpreted as “Good”, followed by treatment 2 with 1.98 interpreted as “Good” and lastly,
Control with 1.90, interpreted as “Good”.
 Table. Perceived rank according to Salty
Attributes Weighted Mean Description
Control (Reference) 2.60 Good
Treatment 1 (Sun) 1.98 Good
Treatment 2 (Air) 2.18 Good
The control (reference) ranked first in “Salty” with weighted mean of 2.60, interpreted as “Good”,
followed by treatment 2 with 2.18 interpreted as “Good” and lastly, treatment 1 with 1.98, interpreted
as “Good”.

Table. Perceived rank of on the perceived intensity descriptors

Balance & Blend
Appearance Salty 100% Rank
Flavor
Attributes W.M. 33.33% W.M. 33.33% W.M. 33.33%    
Control 2.28 0.76 1.9 0.63 2.6 0.87 3.78 1

T 1 (Sun) 1.9 0.63 2.13 0.71 1.98 0.66 3.27 3

T 2 (Air) 1.93 0.64 1.98 0.66 2.18 0.73 3.32 2

The table shows that the control (reference) ranked first in in the perceived intensity descriptors,
followed by treatment 2 and lastly, treatment 3.

4. Determine the perceptibility discriminatory level of the panelist on the :

a. Appearance

Table. Perceived rank of on the perceived intensity descriptpors

Appearance Color Texture 100% Rank
Attributes W.M. 33.33% W.M. 33.33% W.M. 33.33%    
T1 (sun) 3.38 1.13 3.80 1.27 3.70 1.23 3.63 2
T2 (air) 3.80 1.27 3.73 1.24 3.68 1.23 3.74 1
The table shows that treatment 2 ranked first followed by treatment 1 in the rank on the perceived
intensity descriptors.

5. Determine the level of acceptability or desirability of the different instant dinengdeng using
hedonic scale test in terms of :
 a. appearance

Table. The appearance of Dinengdeng in terms of the Hedonic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Neither Dislike nor
Control (Reference) 5.48 NDNL
Like
Treatment 1 (Sun) 5.68 Like Slightly L.S.
Treatment 2 (Air) 5.83 Like Slightly L.S.
As shown in the table above, Treatment 2 gained the highest mean of 5.83 with an interpretation

of “Like Slightly," followed by Treatment 1 with a mean of 5.68 has an interpretation of " Like

Slightly," and Control with a mean of 5.48 has an interpretation of “Neither Dislike nor Like,."

b. Color

Table. Color of Dinengdeng in terms of Hedonic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 6.33 Like Slightly L.S.
Treatment 1 (Sun) 6.03 Like Slightly L.S.
Treatment 2 (Air) 6.00 Like Slightly L.S.
As shown in the table above, Control gained the highest mean of 6.33 with an interpretation of

“Like Slightly," followed by Treatment 1 with a mean of 6.03 has an interpretation of " Like

Slightly," and treatment 2 with a mean of 6.00 has a an interpretation of "Like Slightly,."

c. Taste/Flavor

Table. Taste /Flavor of Dinengdeng in terms of the Hedonic Scale.

Verbal
Attributes Weighted Mean Abbreviation
Interpretation
Control (Reference) 6.08 Like Slightly L.S.
Treatment 1 (Sun) 5.83 Like Slightly L.S.
Treatment 2 (Air) 6.25 Like Slightly L.S.
As shown in the table above, treatment 2 gained the highest mean of 6.25 with an interpretation

of “Like Slightly," followed by Control with a mean of 6.08 has an interpretation of " Like

Slightly," and treatment 1 with a mean of 5.83 has an interpretation of “Like Slightly,."

Table. Hedonic Scale on Dinengdeng for Desirability Composite Index

Appearance Color Taste 100% Rank
Attributes W.M. 33.33% W.M. 33.33% W.M. 33.33%

Control 5.48 1.83 6.33 2.11 6.08 2.03 5.96 2

T 1 (Sun) 5.68 1.89 6.03 2.01 5.83 1.94 5.85 3

T 2 (Air) 5.83 1.94 6 2.00 6.25 2.08 6.03 1

As shown in Table, Treatment 2 ranked first on the Semantic Desirability Composite

Index, followed by Control and Treatment 1.

6. Determine which treatment is similar to reference

Duo-Trio test
Frequency Percentage
Attributes
Control (Reference) 0 0%
Treatment 1 (Sun) 10 33.33%
Treatment 2 (Air) 30 66.67%
It can be inferred that selected treatment 2 with 30 or 66.67% of respondents agreed that as the most
similar to the reference of the native Ilocano dish dinengdeng while 10 or 33.33% of respondents chose
treatment 1.

7. How is the consumption and purchasing pattern of the consumer on the instant dinengdeng as
to:
a. Awareness of instant dinengdeng

Frequency Percentage
Yes 30 100%
No 0 0%
Based on the table shows that all of the respondents are aware of the term instant dinengdeng.

b. Level of awareness
 Frequency Percentage
Yes 30 100%
No 0 0%
Based on the table shows that all of the respondents are aware of the term instant dinengdeng.

c. Sources of information about instsant dinengdeng

Frequency Percentage
Television/Radio/Newspaper 0 0%
Farmer’s Cooperative/Association 22 73.33%
Social Media 4 13.33%
Fellow Consumers 4 13.33%
It can be deduced from the table that most of the respondent's source of information about the instant
dinengdeng is on the farmer's cooperative/association, while 4 or 13.33% are from social media and
fellow consumers, respectively.

d. Reason for trying or purchasing instant dinengdeng

Frequency Percentage
It contains more nutritional 23 76.67%
value
It is more eco-friendly 7 23.33%
When consumed, it poses 0 0%
fewer health risks than any
cup of noodles
It is more delicious 0 0%
It is shown that the majority of the respondent's reason for choosing instant dinengdeng over instant
foods in the market is "It contains a more nutritional value," while 7 or 23.33% that their reason is "It is
more eco-friendly."

e. Buying power of consumers

Frequency Percentage
35 6 20%
50 21 70%
55 3 10%
80 0 0%
It is stated in the table that the majority of the respondents are willing to pay 50 pesos to buy the
instant dinengdeng while 6 or 20% are willing to pay 60mpesos to buy the product.

f. Frequency of buying insytant dinengdeng

Frequency Percentage
Every Week 2 6.67%
Once a month 27 90%
Twice amount 1 3.33%
 Every shopping 0 0%
Most respondents want to buy instant dinengdeng once a month, while 2 or 6.67% are every week and
1 or 3.33% are twice a month.

8. Determine the market potential for instant in termhs of:

a. Willingness of consumers to try and buy the product

Frequency Percentage
Price 2 6.67%
Taste 2 6.67%
Health & Safety 26 86.66%
Ecofriendly 0 0%
Based on the table, 26 or 86.66% consider their health and safety in buying and consuming food,
followed by price and tasty with 2 or 6.67%.

b. Willingness of the consumers when the price is premium

Frequency Percentage
Yes 30 100%
No 0 0%
Based on the table, all respondents would buy instant dinengdeng than cup noodles or any instant food.
 c. Consumer percepcions, conformity of belief, level of acceptability and resistance of the
product testing in terms of the concept and quality of the product price packaging and
health benefits

Range Description Resistance Conformity Price

(Acceptability) packaging/health
benefits
4.20-5 Extremely Extreme Extreme Highly agree
acceptable resistance conformity
3.40-4.19 Highly acceptable High High Agree
resistance conformity
2.60-3.39 Moderately Moderate Neutral Neutral
acceptable resistance
1.80-2.59 Slightly acceptable Low Low Disagree
resistance conformity
1-1.79 Not acceptable No No Highly disagree
resistance conformity

Table . CONFORMITY OF BELIF, ACCEPTABILITY, AND RESISTANCE OF THE CONCEPT OF THE

PRODUCT
ACCEPTABILITY Mean interpretation
It contains good and eco-friendly packaging 2.39 Slightly acceptable
Because it is more convenient to prepare 2.71 Moderately acceptable
If the taste is the same with the well-cooked
dinengdeng 2.55  Slightly acceptable
If the vegetable maintained its freshness and
quality 2.52  Slightly acceptable
It is cheaper than conventional instant food like
cup noodles 2.39  Slightly acceptable
If it is higher like price than conventional instant
food like cup noodles 2.58  Slightly acceptable
it is higher in price than conventional instant food Moderately acceptable
like cup noodles 2.61
Weighted Mean 2.53  Slightly acceptable
The majority of the statements under the acceptability of the instant dinengdeng fall under
“Slightly Acceptable” while two others are Moderately acceptable. Thus, the total weighted
mean of the acceptability of the product is 2.53 which is categorized under “Slightly
Acceptable”.
RESISTANCE    
I will not buy or consume instant dinengdeng…
If the packaging is not eco-friendly 1.84  Low resistance
If the taste of the instant dinengdeng the same
with well-cooked dinengdeng 1.87  Low resistance
If the price is high 1.87  Low resistance
If the vegetables are not fresh 2.23  Low resistance
If the perceived taste is not delicious 2.29  Low resistance
If it the quality of the vegetables is not good 2.19  Low resistance
Mean 2.05  Low resistance
The table shows that all of the respondents have low resistance as to buying the instant
dinengdeng. Thus, the total weighted mean which is 2.05 also falls under “Low resistance”
category.
CONFORMITY OF BELIEF    
I believed that instant dinengdeng …
Is for everyone who wishes to eat vegetables 3.19  Moderate conformity
Good for health conscious 3.19 Moderate conformity
Has a uniqure feature because of its convenience
and ease to prepare 3.1  Moderate conformity
Does not attract kids and teens 3.13  Moderate conformity
Do not offer advantages compared to other
products that meet similar needs. 3.42  High conformity
Veggies maintain the freshness 3.19  Moderate conformity
Using them would be in line with my personal
values 3.1 Moderate conformity
Are acceptable for me if they tastegood 3.45  High conformity
Mean 3.22  Moderate conformity
As to conformity of belief, majority of the respondents have “Moderate conformity” as to the
instant dinengdeng. While 2 other statements are classified into high conformity. Thus, the
total weighted mean which 2.22 falls under “Moderate conformity”, as well.
PRICE AND PACKAGING    
Is cheaper than conventional instant dinengdeng 3.55  Agree
Have a favorable price/quality relationship over
other product that meet similar needs 3.16  Neutral
Should not higher than conventional instant food 3.97  Agree
Should have good packaging that maintains the
freshness of the veggies 3.84  Agree
Mean 3.99  Agree
As to price and packaging, majority of the respondents agree in the given price and packaging,
while there is one statement that falls under neutral. Thus the total weighted mean which is
3.99 falls under “Agree”.
HEALTH BENEFITS    
Have a favorable health benefit over their
conventional food equivalent 4.71  Highly agree
Will have the health benefits that consumers claim
to have 4.32  Highly agree
Would make it easier to get all the nutrients I need
for a healthy diet 4.19  Agree
Are compatible with my current diet and products
im currently using 4.13  Agree
Can couse serious unintendend negative effect to
my body 4  Agree
Im concerned about potential physical risk
associated with new functional food. 4.1  Agree
Mean 4.08  Agree
As to the health benefits, majority of the respondents agree with the statements as to instant
dinengdeng while two other statements are classified under highly agree. Thus the total
weighted mean is 4.08 which is under “agree” category.