1

UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY

SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS
----------***---------- ----------***----------

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code:

FOR EXAMINERS ONLY

ASSIGNMENT 2 Grade (in number):
………………..
Grade (in words):
Student: Nguyễn Thanh Nhi ………………..
Student ID: 2145519128 Examiner 1
(Signature & Full name)
Cohort: K59BFA
………………..
Semester: II
Examiner 2
Academic year: 2021-2022 (Signature & Full name)
………………..
Head teacher: Trần Quốc Trung
Submission date: 29/03/2022
Student’s signature:

Ho Chi Minh City, March 2022

UNIVERSITY OF BEDFORDSHIRE FOREIGN TRADE UNIVERSITY
SCHOOL OF BUSINESS HO CHI MINH CITY CAMPUS
----------***---------- ----------***----------

END-MODULE ASSIGNMENT

Module: Business Practice Explored

Code:

ASSIGNMENT 2

Student’s full name: Nguyễn Thanh Nhi

Student ID: 2145519128
Cohort: K59BFA
Semester: II
Academic year: 2021-2022
Lecturer: Trần Quốc Trung

Ho Chi Minh City, March 2022

I. STATEMENT OF AUTHORSHIP

Except where reference is made in the text of the end-module assignment, this
assignment contains no material published elsewhere or extracted in whole or in part
from an assignment which I have submitted or qualified for or been awarded another
degree or diploma.

No other person’s work has been used without due acknowledgements in the end-
module assignment.

This end-module assignment has not been submitted for the eveluation of any other
modules or the award of any degree or diploma in other tertiary institutions.

Ho Chi Minh City, December 202

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1. Introduction:
According to the request of my event organization company, I will provide costed plan
for a Halloween party for students from the international education department of FTU II.
This report will have three main contents: marketing strategy, human resource
requirements, and financial details. In addition, every decision I make will have a
justification.
2. Marketing mix:
Through the survey, we know the needs of international students at FTU II for a
Halloween party (LINK SURVEY)
2.1. Product:
- We decided to plan the Halloween party because the students thought this party:
• Provides an opportunity for them to connect and make many new friends
• Show their creativity by dressing up as their favorite characters
• Become more acquainted with Western culture
• Have a fun playtime.

- We will organize the party on the lawn because it is not only the most popular choice (83
votes) but also has the capacity of serving up to 2000 guests (according to Van Thanh
Tourist Village). Therefore, the lawn is very suitable for party games
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- The party's concept will be zombie, as it is the most popular choice (96 votes) and this
concept is also suitable for Halloween day

- Four activities will be held at the party: fashion show (77 votes), treasure hunt game (70
votes), make a video/take photographs (64 votes) and modern dance (44 votes) for the
following reasons:
• The four activities with the greatest amount of votes
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• There are four activities that will make the party more exciting because too few games
are one of the reasons that makes them discontented in a party (according to the
survey)
• These four activities that are appropriate for a Halloween party
- We will provide parking in the Van Thanh tourism area parking lot to avoid customers
having to struggle to find a place to park their vehicles.
- The party will be held on Saturday or Sunday because most students prefer to attend a
party on weekends, according to a survey (102 votes).

- According to the students, they want the party to take place in the evening the most (98
votes) and the time they are willing to spend for the party with the highest number of
votes is 3-4 hours (81.5%).
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- Gifts: each activity will choose three winners who will get a Halloween t-shirt
- We will not provide food or drinks at this party since the students prefer to spend their
time enjoying activities, don't want to affect their makeup, and seem to be terrified of
sharing a table with strangers

Services:
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- We will provide a cleaning service before and after the party because 82 respondents (1st
highest) expressed dissatisfaction with the venue's poor hygine.

- Decoration services: create a Halloween atmosphere to attract participants and make the
party less boring.
- Prepare program planning (questions, "treasure," hiding place, gift, dance band,…) for
activities so that the program runs smoothly.
- Vehicle security service and security service: ensure the safety of customers' property to
make customers feel safe enough to participate in the party.
- MC: lighten the mood and guide the program's activities
- Lighting and sound services: make the party lively and spooky
- LED screen: help customers to see the stage and keeping track of the program's progress
- Filming and photography services: take photos and make a video

Quality:
- Van Thanh tourist village is rated 4.2 stars by 2011 reviewers on Google, showing that
the quality is quite good. The space is spacious(over 8 hectares), airy nature and is known
as the " Ốc đảo xanh mượt giữa lòng Sài Gòn”
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2.2. Price:
- We use the following Halloween party’costs to calculate ticket price for a customer
(Number of target customer: 600 people):
• The cost of renting a lawn is 167,000VND/person
• The cost of renting equipments (sound+light+stage+LED screen) is
44,000VND/person
• Decoration fee is 5,000VND/person
• The cost of “treasure hunt” activity is 3,400VND/person
• Staff hiring costs is 113,000VND/person
• Photography and video cost 3,400VND/person
• Preparation for possible risks cost 8,400VND/person
 Total cost: 344,200VND/per person
- Total cost plus 10% profit (target revenues)=378,620VND
- As a result, in order to conduct a successful Halloween party, the goal number of
customers must be 600, with a ticket price approximately equals to 380,000VND/per
ticket. Each ticket we will earn 35,800VND=>the total profit: 21,480,000VND (minus the
gifts’ cost, it would be 20,660,000VND)
- This ticket price is also very suitable for the amount of money customers are willing to
pay for the Halloween party, which ranges from 350,000 VND to 400,000 VND,
accounting for 77.8 % (84 votes out of 108 respondents).
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2.3. Place:
Channels:
- Our main channel is Facebook, specifically the fanpage “Đào tạo quốc tế- ĐH Ngoại
Thương TP.HCM” to deliver more information to customers because
• We discovered through surveys that customers spend the most time on Facebook (97
votes)  

• The fanpage “Đào tạo quốc tế- ĐH Ngoại Thương TP.HCM” is the private page of
the FTU2 international education department.
- Tickets will be available both online and offline to ensure students without a bank
account can also purchase tickets:
• Online:
+ We will attach a link to each post for students to fill out, and then a registration
number will be emailed to them. They may pay via money transfer apps such as
Momo, Sacombank Pay, and others. We will send them a QR code after they have
paid for the ticket so that they can scan it to enter the gate.
• Offline:
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+ Sell tickets in a small corner of the schoolyard in front of the international education
department at the Foreign Trade University so that students can purchase them
2.4. Promotion:
Sales promotion:
- Top 5 most active participants voted by the audience will receive 100,000 VND
- Top 10 people who come to the party earliest will be given 1 Peanut Filled Chocolate
Snickers candy bar (Energy Bar) 35g when checking tickets at the counter

Advertising:
- Advertising promotion: Halloween is one of the festivals that helps us access the customs
and habits of Western culture. This is also an opportunity to expand the relationship
between all students of the international education department as well as create a
playground for them to have fun
- Our company will choose to advertise the party information on Facebook in the evening
because this is the media as well as the time period most used by customers.
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- We will contact the following Facebook pages to inform customers about the party: Đào
tạo quốc tế - ĐH Ngoại Thương TP.HCM, FTU Connection, FTUNEWS, FTU Zone
since they are news and information sites that link with international education
department’s students.

2.5. People:
The staff needed for this party will include 49 people:
• Event specialist (1 person)
• Social media staff (3 person)
• Ticket sales staff (3 people)
• Stage technician (3 people)
• Light and sound engineer (4 people)
• Event decorator (5 people)
• Security officer in lawn (5 people), security officer in parking lot (5 people)
• Receptionist (3 people)
• Cameraman (3 people)
• MC (2 people)
• Mordern dance group (5 people)
• Cleaner (5 people)

Preparation During event Post-event

Event specialist Event specialist Event specialist
Social media staff Stage technician Light and sound engineer
Ticket sales staff Light and sound engineer Event decorator
Stage technician MC Stage tehnician
Light and sound engineer Receptionist Social media staff
Event decorator Cameraman Cleaner
Cleaner Security officer in lawn
Security officer in parking
lot
Modern dance group

- When applying for these positions, employees must have these traits:
• Responsible
• Friendly
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• Hard-working
• Hosnet
• Flexible
• Elegant

2.6. Process:
Preparation: Because the party will take place at 6pm, everything must be done at 5pm
- Event specialist:
• Choose the right employees for each position and assign work for them
• Contact the relevant parties to hire equipments (sound, light,...) and create event
contracts
• Create program ideas, script content, MC script...
• Survey of the party location to ensure that everything is fine and in accordance with
the agreement
• Budgeting, preparing expenditure reports
• Evaluating event effectiveness.
• Prepare necessary items for activities:
+ Treasure hunt:
 20 questions and 3 suggestions for each.
 Place the widgets that contain the answers in various positions.
 Prepare prize
+ Fashion show:
 Prepare prize
+ Modern dance:
 Find a modern dance group and sign the contract
- Social media staff:
• Write the content for the party's articles.
• Contact the school clubs' fanpages and ask them to assist us in posting articles
• Answer customers' questions about the party on social media platforms
- Ticket sales staff: Design, print, collect customer information, and manage the number of
tickets sold in both offline and online formats.
- Stage technicians :.
• Prepare fire prevention tools in various locations around the lawn area because there
will be a lot of electrical equipment that must be avoided in advance.
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• Prepare a backup generator and backup lights because the event will take place in the
evening.
• Prepare medicine because with such a large number of guests, it is common for
customers participating in the program to have a stroke or to sustain an injury due to
tripping,…
• Be ready for rain with large tents and umbrellas - one of the most common risks when
planning outdoor parties.
- Lighting and sound engineers:
• Prepare music and sounds for activities.
• Equipment installation
- Event decorator: decorate the gate, stage, and lawn in accordance with Zombie's concept
- Cleaner: clean up the party place

During event:
- Begin welcoming customers from 5pm to 6pm.
- The security officer in parking lot will guide customers to take their motorcycles to the
parking lot and the way go to the front desk.
- Receptionists: check the ticket or the QR and direct customers to the party area
following the instruction board.
- At 6pm MC will start the party.
- Treasure hunt will be held from 6pm to 7:15pm:
• MC will read the question
• Give suggestions when there is still no answer
• The three people who discover the most treasures will each receive a Halloween t-
shirt.
- From 7:15pm to 8:30pm, the fashion show which will take place:
• MC will ask which guests want to join and invite them on stage (5 groups and 20
people each one)
• MC gives them numbers and one by one they go on the catwalk
• The MC will then invite each person to take a step forward
• The three people who receive the loudest applause will be declared the winners and
will each receive a prize
- The modern dance group will perform between 8:30pm. and 8:45pm
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- The last 15 minutes of the party will be devoted to a souvenir photo session for all
participants.
- MC will announce the end of the program at 9pm

Post-event:
- Clean up the place and hand over the place.
- Return equipment and supplies hired from suppliers.
- Choose images from the event.
- Create a video.
- Request feedback from customers.

2.7. Physical evidence:

- Parking lot:
• The parking lot is tidy and large enough. The vehicles are arranged in the proper
position.
- Decoration:
• Entrance gate:
+Using dark, ferocious figures like dry skeletons, spider webs, and fake blood-stained
hands
• Stage:
+Decorate with dark colored backdrops, human skeletons, fake skulls and zombies.
+Wide LED screen works well outdoors, is resistant to water, sun and can display
clear images from a long distance
• Playround:
+Make a misty forest with: fake trees, smoky pumpkins, bats, mysterious boxes, old
crumbling coffins, mummies and zombies. On the tree hung bats, giant poisonous
spiders crawling and dried skeletons dangling
• Sound:
+Scary songs are often used on Halloween or in zombie movie.
+Eventful music in fashion show and modern dance activities
• Light:
+LED lights with yellow, orange tones set in pumpkins, devil face balloons
+The dim lighting system, which alternates between dark and bright, combined with
creepy sounds, creates excitement and curiosity for the audience.
3. Human resourses:
 13

Positi No Requirements Responsibility/ Job Loc Star End Unif Unit

on . &qualifications description atio t time orm cost
n time (VN
D)
Event 1 -At least 3 years -Plan for event -At -At -At For 15
specia experience -Select & manage the the the mal millio
list -Bachelor’s personnel offic offic offic cloth /1
(pre- degree in public -Manage the entire e e e es event
event relations event -At 8am 5:3p
to -Excellent -Solve problems in the -At m
post communication the event lawn the -At
event) skills -Evaluating event lawn the
-Good effectiveness 6pm lawn
leadership -Budgeting and 9:30
qualities preparing pm
-Good expenditure reports
organizational, -Contact the
analytical, and service lessors to
coordinating negotiate and hire
skills equipments
-Excellent
problem-solving
abilities
-Multi-tasker
Social 3 -At least 2 year -Responds to all -At 8am 5:30 For 5
media experience social media the pm mal millio
staff -A bachelor's customer questions, offic cloth n/ 1
(pre- degree in social concerns, and e es event
event) media comments
-Understanding -Communicate to
of best practices school clubs to post
in social media. information about
-Capability to the party
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use social media -Write articles

platforms. about the party
-Ability to write information
engaging and -Review social
easy-to- media posts to
understand ensure
articles inappropriate
content is removed.
Ticke 3 -At least 1 year -Increase the -At 8am 5pm For 5
t sales experience number of tickets the mal millio
staff -Willingness to sold scho cloth n /1
(pre- work the hours -Answer olya es event
event) required to meet customer’s phone rd
sales targets calls
- Good -Announce total
communication number of tickets
-Excellent sold for the day for
Microsoft Office event specialist
software and
ticketing
systems.
Stage 3 -At least 2 year -Prepare backup -At 3pm 10:1 T- 5
techni experience equipment the 5pm shirt millio
cians -Have -Check the lawn and n/1
(pre- knowledge of equipment before long event
event equipment and the event pant
and installation -Equipment
post skills. installation
event) -Good -Repair equipment
communication when problems
-Flexibility to occur
handle situations -Dismantling the
equipment after the
 15

event
Light 4 -At least 6 -Installation, repair -At 3pm 10:1 T- 1
and months and replacement of the 5pm shirt millio
sound experience audio and light lawn and n /1
engin -Extensive equipments long perso
eer knowledge of -Diagnosing and pant n/1
(pre- recording, troubleshooting event
event editing, mixing, equipment.
to engineering -Choose songs that
post design of match activities of
event) exterior lighting the party
components -Taking
software. equipments down
-Ability to after the event.
follow
instructions and
maintain a
professional
demeanor under
duress.
-Excellent
troubleshooting
and diagnostic
abilities
Event 5 -At least 1 year -Choose colors, -At 3pm 10:1 T- 800,0
decor experience paints, furniture, the 5pm shirt 00/1
ator -Have artistic decorations,..for lawn and perso
(pre- talent party long n/1
event -Have -Setup and decorate pant event
and decoration skills the venue of the
post assigned event, in a
event) timely manner.
-Dismantle the
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decorations after
the party
Secur 5 -At least 1 year -Ensure the safety -At 5pm 10p Blue 400,0
ity experience of all guests. the m secu 00
office - Excellent -Provide assistance lawn rity VND/
r in surveillance and to people in need unif 1
lawn observation -Check orm perso
(pre- skills surveillance n/5
event -Be physically cameras on a hours
and healthy to stand regular basis to
durin or walk for a identify disruptions
g long time, to run or illegal acts.
event) in an -Investigate people
emergency, and for suspicious
to apprehend activity
suspects
Secur 5 -At least 1 year -Receive the -At 5pm 11p - 125,0
ity experience vehicles, write the the m Blue 00
office -Excellent card for the gate secu VND/
r in surveillance and customer and rity 1
parki observation arrange them unif perso
ng lot skills -Vehicles orm n/5
(pre - Be physically protection for hours
event healthy to stand customers
and or walk for a - Provide assistance
durin long time, to run to people in need
g in an - Investigate people
event) emergency, and for suspicious
to apprehend activity or
suspects possessions
- Guard the
gate+review the
ticket to make sure
 17

it's our customer

Recep 3 -At least 1 year -Check the ticket or -At 5pm 9:30 Lon 400,0
tionis experience QR code and the pm gslee 00
t -Good record in the front ved VND/
(duri communication computer desk whit 1
ng -High school -Guide the way to e perso
event) diploma the party place for shirt n/4
- Proficient in customers and hours
Microsoft Office -Provide assistance blac
-Multitasker to people in need k
skirt
or
long
blac
k
pant
Came 3 -At least 1 year -Take photos and -At 5pm 9pm T- 300,0
rama experience videos throughout the shirt 00/1
n -Technical the party lawn and perso
(duri degree in digital -Arrange studio long n/1
ng electronics sets to best suit pant event
event) -Excellent camera settings,
communication control lighting,
-Proficient with film stock, audio,
basic office cameras to achieve
equipment the desired result
from the film.
Clean 5 -At least 1 year -Clean, stock and -In 9:30 10:4 T- 160,0
iner experience supply designated the pm 5pm shirt 00/1
(post -Ability to facility areas lawn and perso
event) handle heavy (dusting, sweeping, long n
equipment+mac vacuuming, etc) pant befor
hinery -Cooperate with the e the
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-Knowledge of rest of the staff party

cleaning 200,0
chemicals and 00/1
supplies perso
n
after
the
party

2 -Be confident at -Understand the -At 6pm 9pm For 1,500

MC
public speaking running order, the mal ,000/
(duri
-Understand component times, stage cloth 1
ng
how to handle a and memorize the es perso
event)
microphone majority of the n/1
-Be a skilled script. event
motivator of -Be on time and
guests presentable.
-Be able to -Get to know the
memorise the guests and
running order of understand what is
the show or expected of them
event -Always be
-Be professional professional,
at all times courteous+ready
for the unexpected.

4. Financial details:
Fixed cost:
• Salary for employees:

No. Unit cost (VND) Total cost (VND)

Event specialist 1 15 million/1 event (reference 15,000,000
at Link)
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Social media 3 5 million/1 person/1 event 15,000,000

staff (reference at link)
Ticket sales staff 3 3 million /1 person/1 event 9,000,000
(reference at link)
Stage 3 2 million / 1 person/1 event 6,000,000
technicians (reference at link)
Light and sound 4 1 million/1 person/1 event 4,000,000
engineer (are
included in light
and sound
packages from
“newlinks”)
Event decorator 5 800,000/1 person 4,000,000
(is included in
decoration
package from
“IPARTY”)
Security officer 5 people (1) 125,000/1 person/5 hours (1) 625,000 (1)
in parking lot (1)
+ 5 people (2) 400,000/1 person/5 hours (2) 2,000,000 (2)
in lawn (2)
will be hired
from “Song
Long Hoả”
because of its
reasonable price
Receptionist 3 400,000/ 1 person/4 hours 3,250,000
Cameraman 3 300,000/1 person 900,000
MC 2 1,500,000/1 person 3,000,000
(3 of them will
be hired from
“newlinks”)
1 group 3,000,000/ 1 repertoire 3,000,000
Morden dance
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group will be
recruited from
“ConnectViet”

5 160,000/1 person/14:00pm- 2,000,000

Cleanner will be
16:00pm
employed from
240,000/1 person/21:30pm-
“tktcleaning”
23:30pm
67,775,000VND
Total

• Renting a lawn (capacity about 600 people) in Van Thanh tourism village costs
100,000,000VND.
• Gifts:
 1 halloween t-shirt (free-size) costs 110,000VND/1 t-shirt on
“Shopee”=>660,000VND
 10 peanut filled Chocolate Snickers candy bar(Energy Bar) 35g cost 160,000VND on
“Shopee”
• The cost of renting sound(10,000,000VND)+light(10,000,000VND) equipments, LED
screen(8m2)(5,200,000VND) and setting the stage(backdrop (12m2)(7,800,000VND)
and bandstand (12m2)(1,440,000VND)) from “newlinks media”=>26,640,000VND
• Photographing and filming cost 2,000,000VND (from “newlinks media”)
• Decoration fee according to “IPARTY” company : 3,000,000VND
• The cost of brainstorming ideas and buying supplies for activities: 2,000,000VND
• The cost of preparing for possible risks: 5,000,000VND
 Total fixed cost: 207,235,000VND
Variable cost:
• Parking fee: 5,000VND/ 1 motorcycle
 Sales revenue: Y=380,000*X
 Total costs: Y=5,000*X+207,235,000
 Y=Y380,000*X=5,000*X+207,235,000
 X=552Break even point:552 tickets
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