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SENIOR HIGH SCHOOL (CORE)

2nd Semester Quarter 3
Module 2: Media, Information, and Technology
Literacy

Media and Information Literac

y

Senior High School (Core)

2nd Semester Quarter 3 – Module 2: Media, Information, and
Technology Literacy

Republic Act 8293, section 176 states that: No copyright shall subsist
in any work of the Government of the Philippines. However, prior approval of
the government agency or office wherein the work is created shall be
necessary for exploitation of such work for profit. Such agency or office may,
among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand
names, trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission
to use these materials from their respective copyright owners. The publisher
and authors do not represent nor claim ownership over them.
Regional Director: Gilbert T. Sadsad
Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writers: Ailen S. Laguda, Alvin D. Laban, Isagani E. Nazarrea

Layout Artist:

Introduction

Welcome to this self-learning module: Media, Information, and

Technology Literacy. In accomplishing this learning material, you have to
take first the pre-test, and you are tasked to study the learning activities and
perform the various practice tasks 1, 2 and 3. After doing so, you may take
the post- test to determine the knowledge and skills you gained from this
lesson. To enhance your competence, you have also to accomplish your
assignment found in this module. Thank you and Goodluck!
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Objective: After completing the module, you should be able to…

1. Identify the similarities and differences between and among media

literacy, information literacy, and technology literacy
2. Illustrate these differences (or similarities) between these three
3. Specify the appropriate medium for a particular communication mode

Vocabulary List
To have a better understanding of the lesson presented in this
module, you should be familiar with the following terms:

advertisement n. a notice or announcement in a public medium promoting

a product, service, or event or publicizing a job vacancy
analog adj. relating to or using signals or information represented by a
continuously variable physical quantity such as spatial position, voltage, etc.
blog n a regularly updated website or web page, typically one run by an
individual or small group, that is written in an informal or conversational
style
broadcast v. transmit (a program or some information) by radio or television
channel n. a means of access for a thing, a communication, or an idea
chat v. an informal conversation
commentary n. an expression of opinions or offering of explanations about
an event or situation
communication n. the imparting or exchanging of information between the
transmitter (source) and receiver.
digital adj. expressed as series of the digits 0 and 1, typically represented by
values of a physical quantity such as voltage or magnetic polarization.
information n. stimuli that has meaning in some context for its receiver.
literacy n. the ability to understand the in and out of anything.
literature n. written works, especially those considered of superior or lasting
artistic merit
media n. the means of transfer of information.
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news n. is information about current events that may be provided through

many different media: word of mouth, printing, postal systems, broadcast-
ting, electronic communication, or through the testimony of observers
and witnesses to events.
poetry n. literary work in which special intensity is given to the expression
of feelings and ideas by the use of distinctive style and rhythm; poems
collectively or as a genre of literature.
prose n. written or spoken language in its ordinary form, without metrical
structure.
skit n. a short comedy sketch or piece of humorous writing, especially a
parody.
streaming n. a method of transmitting or receiving data (especially video
and audio material) over a computer network as a steady, continuous flow,
allowing playback to start while the rest of the data is still being received.
technology n. the application of scientific knowledge for practical purposes,
especially in industry.
tuned radio frequency n. a system of transmitting and receiving radio
frequency signals using a specific frequency only.
vlog n. a personal website or social media account where a person regularly
posts short videos.
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Pretest
Direction: Read the questions carefully and select the best answer by
writing only the letter of your choice on a separate sheet of paper.
1. The following are examples of print media except _____.
a. billboard b. magazine c. television d. tabloid

2. _____ is the method of transmitting or receiving data over a

computer network as a steady, continuous flow, allowing playback to
start while the rest of the data is still being received.
a. casting b. streaming c. chatting d. texting

3. All of these services can be provided by Zoom except _____.

a. teleconferencing b. news c. text chat d. video telephony

4. _____ is the communication channels through which we disseminate

news, music, movies, education, promotional messages and other
information.
a. services b. mode c. media d. type

5. _____ is weighing up acquired information from different sources and

thresh out the truth in it.
a. services c. acknowledge sources of information
b. evaluate d. apply
6. _____ is the ability to identify different types of media and the
messages it can handle to store, relay, send, playback, edit, transmit,
etc.
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Theatre Literacy
7. Which of these is NOT a Component of Information?
a. identity c. acknowledge sources of information
b. evaluate d. apply
8. Radio broadcast can deliver services such as these listed below
except _____.
d. new
a. music b. commentaries c. text chat

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9. Youtube provides this service to its users.

a. Microblogging b. video streaming c. text chat d. phone chat
10. _____ is the ability of an individual, working independently and with
others, to responsibly, appropriately and effectively
use technology tools to access, manage, integrate, evaluate, create and
communicate information.
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Theatre Literacy
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Learning Activities
To Read:
Media, Information, and Technology Literacy
Media Literacy
The term media is a noun, which is the plural form of medium, refers to the
communication channels through which we disseminate news, music,
movies, education, promotional messages and other information. It includes
physical and online newspapers and magazines, television, radio, telephone,
the Internet, fax and billboards.
Media Literacy when put simply, is the ability to identify these different
types of media and the messages (information) they can handle to store,
relay, send, playback, edit, transmit, etc. Therefore, we as the readers,
listeners, viewers or the recipients need to treat the media objectively, with
the goal to find out or analyze what is being presented, what is appropriate
and how we can make the most out of it.

Media Type Informatio Services Mode

n
newspaper print one way news, prose text (written),
and poetry, images
literatures, (visual)
advertisement
, images,
commentaries
tabloid print one way news, prose text (written),
and poetry, images
literatures, (visual)
advertisement
, images,
commentaries
magazine print one way news, prose text (written),
and poetry, images
literatures, (visual)
advertisement
, images,
commentaries
radio (am/fm) broadcast one way news, poetry, audio (verbal)
serial skits,
music,
commentaries

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telephone wired conversation domestic audio (verbal)
(landline) interpersonal
conversation
television broadcast one way news, poetry, audio (verbal)
serial videos, visual
music videos, (images,
commentaries video)
facsimile (fax) tuned-rf one way text text (written),
messages, images
images (visual)
billboard print one way text text (written),
messages, images
images (visual)
Yahoo mail, email one way text text (written),
Gmail (internet, messages, images
online) images (visual)
Youtube vlog (internet, one way video verbal, non-
online) streaming verbal, visual
online radio internet, conversation news, chat, text (chat),
station online video verbal, non-
streaming, verbal, visual
commentaries
online tv internet, conversation news, chat, text (chat),
station online video verbal, non-
streaming, verbal, visual
commentaries
Messenger internet, group text chat, text (chat),
online conversation phone chat, verbal, non-
video chat, verbal, visual
react post,
social
networking
Facebook blog, vlog conversation news, video text (chat),
(internet, streaming, verbal, non-
online) commentaries verbal, visual
, text
(comment/re
ply) post,
video post,
react post,
social
networking
Twitter microblog conversation limited text text
(internet, post, react (microblog),
online) post, short verbal, non-
video clip verbal, visual
post, social
networking

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 Instagram internet, conversation photo and verbal, non-
online video-sharing verbal, visual
social
networking
Zoom internet, group video text (chat),
online conversation telephony, verbal, non-
chat, verbal, visual
teleconferenci
ng,
telecommutin
g, social
relations

It should be noted that most newspapers and other form of periodicals

has turned to online (internet) versions. Same is also true to radio and
television stations retaining the same format and programs with just a slight
tweaking so as to take advantage being online. Online radio stations can
now playback video clips and can do live video streaming of their programs.

Information Literacy
The United States National Forum on Information literacy defines
information literacy as "the ability to know when there is a need
for information, to be able to identify, locate, evaluate, and effectively use
that information for the issue or problem at hand".
Information literacy is important for today's learners because it
promotes problem solving approaches and thinking skills – asking questions
and seeking answers, finding information, forming opinions, evaluating
sources and making decisions fostering successful learners, effective
contributors, confident individuals and responsible citizens.
They need to be able to identify what is real and relevant not just for
school but for learning, work and life.

Components of Information
You can think of information literacy as having five components:
identify, find, evaluate, apply, and acknowledge sources of information.

identify
The need to know the specifics of the particular information needed.

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find
Getting that information from various sources.
evaluate
Weigh up this acquired information from different sources and be able to
thresh out the truth in it.
apply
Using this thresh out information in making the decision or position to an
issue to which it was purposely sought.
acknowledge sources of information
Acknowledge the sources of that information. Often, these sources give
credence to the information and give that level of reliability to itself.

Technology Literacy
It is the ability of an individual, working independently and with
others, to responsibly, appropriately and effectively use technology tools to
access, manage, integrate, evaluate, create and communicate information.
Technological literacy prepares individuals to make well-informed choices in
their role as consumers.

Qualities of a Technology Literate

The world is full of products and services that promise to make
people's lives easier, more enjoyable, more efficient, or healthier, and more
and more of these products appear every year. Making the choice on which
among these plentiful products is the key.

Responsible
They do not let technology interfere with face-to-face social
interactions or conversations. They manage their own habits
around technology use, and turn devices off or redirect their attention away
from the screen when appropriate and necessary.
Use technology appropriately
It is a movement (and its manifestations)
encompassing technological choice and application considering that is
small-scale, affordable, less labor-intensive, energy-efficient,
environmentally sound, locally autonomous, and easy to use.
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Effective
Uses right technology. Apply automation tools when available. Increase work
efficiency with the technology tools. And, the person uses technology at the
right time.

Expected of Technology Literate

People who possess technology literacy are able to easily utilize a
variety of digital devices such as computers, smartphones, tablets and
interfaces (e.g., e-mail, internet, social media, cloud computing) to
communicate, troubleshoot and problem solve in whatever surroundings.
The person…
Can access
Be able to connect to target application. Get the file needed. Produce
desired output and basically get done the intended job for the moment.
Can manage
The person can use appropriate tools, can navigate through the
environment, and, never pose a risk to the device, the work and to self at
any given time.
Can integrate
Technology literate can solve the likes of application-file compatibility,
two or more devices integration, and analog-digital devices coupling.
Can evaluate
Issues may prop up often in technology-oriented works. Literate can
assess problems such as compatibility, standards, accessibility. The person
can assert for the immediate solution with the least consequence.
Can create
Since, the person knew everything of the technology; he can produce
many exceptional outputs from it.
Can communicate
We are talking of communication technology literacy and it is but
expected that the literate can communicate with it. But no, not that literal
sense of the word. The technical knowledge the literate has is a reservoir
reference that the person can discuss many things about the technology. He
can communicate the technology to anybody.
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PRACTICE TASK 1
This is individually performed.
Objective: After completing the module, you should be able to…
1. Identify the similarities and differences between and among media
literacy, information literacy, and technology literacy
2. Illustrate these differences (or similarities) between these three
3. Specify the appropriate medium for a particular communication mode

Direction 1: Based on your understanding of the literature above. Answer

the questions below using a separate sheet of paper. Do not fail to submit
output to the teacher.
1. What is media literacy?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
2. What is information literacy?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
3. What is technology literacy?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
4. If a person wants see a film, what will he do? Where should he
go? What will he need?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
5. If a person wants to be updated with current events, what will
he do? Where should he go? What will he need?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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Page 1 of 2

PT1
Direction 2: Based on your understanding of the literature above. List down
the similarities and differences between the three. Write your answer on a
separate sheet of paper. Do not fail to submit output to the teacher.

What are their…

literacy

similarities differences

Page 2 of 2
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PRACTICE TASK 2
This is individually performed.
Objective: After completing the module, you should be able to…
1. Identify the similarities and differences between and among media
literacy, information literacy, and technology literacy
2. Illustrate these differences (or similarities) between these three
3. Specify the appropriate medium for a particular communication mode

Direction: Equip with the knowledge discussed above and using any device
available at your disposal. Capture one of any of the current scenes and let
your teacher see what you have captured by sending it to his (her) Facebook
account by any means possible. With this, answer the questions. Do not fail
to submit output to the teacher.
1. What media have you used to comply with the direction
media

above?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
2. What technology device/s have you used?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
information

3. Can anyone just do what you have done? Why?

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
4. If a person wants see a film, what will he do? Where should he
go? What will he need?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
technology

5. If a person wants to be updated with current events, what will

he do? Where should he go? What will he need?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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Page 1 of 2

PT2
Direction 2: Based on your understanding of the literature above. List down
the similarities and differences between the three. Write your answer on a
separate sheet of paper. Do not fail to submit output to the teacher.

What are their…

literacy

similarities differences

-means of dissiminating facts/data in -mass communication

terms of using radio, television, - uses communication
magazines & the internet. outlets or tools
- makes use of technology -concerned more with media
- share the same goals with content and social effects
information, and publications
overlap in terms of subject areas,
countries of origin, and titles.
 - includes the knowledge,
attitudes and sum of skills
needed are: to know when and
what information is needed.
-news, facts or knowledge
received or given. -summarized data
- with media and technology: - the ability to find, evaluate,
could find common ground organize, use, and
communicate information in
by cooperating to
all its various formats
contribute to the promotion
- promotes problem solving
of literacy in knowledge-
approaches and thinking skills 
based societies.
- using information
technologies

- focuses on the ability to - the ability to use,

research, collect, manage,
transform, and exchange
information
- It underlines the need for
careful retrieval and selection
of information available at the
workplace, at school and in all
aspects of personal decision-
making.
understand, manage and
assess technology effectively,
safely and responsibly
- is any device, method or
system created to solve a
problem or assist with a
task

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PRACTICE TASK 3
This is individually performed.
Objective: After completing the module, you should be able to…
1. Identify the similarities and differences between and among media
literacy, information literacy, and technology literacy
2. Illustrate these differences (or similarities) between these three
3. Specify the appropriate medium for a particular communication mode

Direction: Equip with the knowledge discussed above and using any devices
available at your disposal. Capture one of any of the current scenes and let
a friend see what you have captured by sending it to his (her) device by any
means possible. With this, answer the questions. Do not fail to submit
output to the teacher.
1. What media have you used to comply with the direction
media

above?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
2. What technology device/s have you used?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
information

3. Can anyone just do what you have done? Why?

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
4. If a person wants see a film, what will he do? Where should he
go? What will he need?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
technology

5. If a person wants to be updated with current events, what will

he do? Where should he go? What will he need?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

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Page 1 of 2

PT3
Direction 2: Based on your understanding of the literature above. List down
the similarities and differences between the three. Write your answer on a
separate sheet of paper. Do not fail to submit output to the teacher.

What are their…

literacy

similarities differences

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POST TEST
Direction: Read the questions carefully and select the best answer by
writing only the letter of your choice on a separate sheet of paper.
1. _____ is the ability to know when there is a need for information, to
be able to identify, locate, evaluate, and effectively use
that information for the issue or problem at hand.
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Theatre Literacy

2. _____ is the communication channels through which we disseminate

news, music, movies, education, promotional messages and other
information.
a. services b. mode c. media d. type
media

3. Which of these is NOT a quality of technology literate?

a. Effective c. use technology appropriately
b. Accountable d. Responsible

4. The following are examples of print media except _____.

a. billboard b. magazine c. television d. tabloid
information

5. _____ is the method of transmitting or receiving data over a

computer network as a steady, continuous flow, allowing playback to
start while the rest of the data is still being received.
a. casting b. streaming c. chatting d. texting

6. All of these services can be provided by Zoom except _____.

a. teleconferencing b. news c. text chat d. video telephony
technology

7. _____ is weighing up acquired information from different sources and

threshes out the truth in it.
a. services c. acknowledge sources of information
b. evaluate d. apply

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8. _____ is the ability to identify different types of media and the

messages it can handle to store, relay, send, playback, edit, transmit,
etc.
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Theatre Literacy
9. Youtube provides this service to its users.
b. Microblogging b. video streaming c.text chat d. phone chat
10. _____ is the ability of an individual, working independently and with
others, to responsibly, appropriately and effectively
use technology tools to access, manage, integrate, evaluate, create and
communicate information.
c. Media Literacy c. Technology Literacy
d. Information Literacy d. Theatre Literacy

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ASSIGNMENT
Direction: Answer the questions provided. Write the answer in your
notebooks.

1. What are the uses of media and information?

2. What are the responsibilities involved?
3. How can we be a responsible user?
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References

 https://Google.com/ Search
 https://namle.net/publications/media-literacy-definitions/
 https://en.wikipedia.org/wiki/Media_literacy

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ANSWER KEY

Pretest Post test

1. C 1. B
2. B 2. C
3. B 3. B
4. C 4. C
5. B 5. B
6. A 6. B
7. A 7. B
8. C 8. A
9. B 9. B
10. C 10. C

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