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BA Media and Information

Literacy
The Media and Information Literacy introduces basic understanding of media and
information as channels of communication and tools for the development of individuals
and societies.
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Media and
Information Sources

WHAT IS INTERNET?
It is a global computer network providing a variety of information and communication
facilities, consisting of interconnected networks using standardized communication
protocols.
EVALUATING INFORMATION FOUND ON THE INTERNET:

 Authorship

 Publishing body

 Accuracy and Verifiability

 Currency
THINGS TO CONSIDER IN EVALUATING INFORMATION:

 Reliability

 Accuracy

 Value

 Authority

 Timeliness
RELIABILITY OF INFORMATION
Information is said to be reliable if it can be verified and evaluated. Others refer to the
trustworthiness of the source in evaluating the reliability of information.
ACCURACY OF INFORMATION
Accuracy refers to the closeness of the report to the actual data. Measurement of
accuracy varies, depending on the type of information being evaluated.
Forecasts are said to be accurate if the report is similar to the actual data.
Financial information is considered accurate if the values are correct, properly
classified, and presented.
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SKILLS IN DETERMINING ACCURATE INFORMATION

1. Look for facts.

2. Cross-reference with other sources for consistency.

3. Determine the reason for writing and publishing the information.

VALUE OF INFORMATION
Information is said to be of value if it aids the user in making or improving decisions.
AUTHORITY OF THE SOURCE
Much of the information we gather daily do not come from a primary source but are
passed on through secondary sources such as writers, reporters, and the like. Sources
with an established expert on the subject matter are considered as having sound
authority on the subject.

 Who authored or published the information?

 Is the source credible?

TIMELINESS
Reliability, accuracy, and value of information may vary based on the time it was
produced or acquired. While a piece of information may have been found accurate,
reliable, and valuable during the time it was produced, it may become irrelevant and
inaccurate with the passing of time (thus making it less valuable). Other information
may be timeless, proven to be the same in reliability, accuracy, and value throughout
history
SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION

1. Check the Author

2. Check the Date of Publication or of update

3. Check for Citations

4. Check the Domain or owner of the site/page.

.com – commercial
.gov – government
.edu – educational
.org – nonprofit organization
.mil – military
LIBRARIES
It is a place in which literary, musical, artistic, or reference materials (such as books,
manuscripts, recordings, or films) are kept for use but not for sale.
TYPES OF LIBRARIES

 ACADEMIC LIBRARY

o Serves colleges and universities

 PUBLIC LIBRARY

o Serves cities and towns of all types

 SCHOOL LIBRARY

o Serves students from Kindergarten to Grade 12

 SPECIAL LIBRARY
o Are in specialized environments, such as hospitals, corporations, museums, the
military, private business, and the government.
Due to the wealth of information in a library, it is important to know the following:

 The access tool to use

 How the information being accessed may be classified

 The depth of details required–some libraries provide only an abstract of the topic

 More detailed information might require membership or some conformity to set

rules on the source (ex-databases).
Characteristics of libraries in terms of reliability, accuracy, and value – Libraries of
published books are often considered highly reliable, accurate, and valuable. Books
and documents from dominant sources are often peer-reviewed. ISSN or ISBN
registration ensures that standards were followed in producing these materials.
WHAT IS INDIGENOUS?
Native; local; originating or produced naturally in a particular region/locality.
INDIGENOUS KNOWLEDGE
A knowledge that is unique to a specific culture or society; most often it is not written
down
INDIGENOUS COMMUNICATION
Transmission of information through local channels or forms. It is a means by which
the culture is preserved, handed down and adapted.
INDIGENOUS MEDIA
May be defined as forms of media expression conceptualized, produced, and
circulated by indigenous peoples around the globe as vehicles for communication.
Indigenous media varies from one place to another. The teacher may look for local
examples of how communication is passed on within local communities. Key to this is
identifying the source of information and the key authorities in a community. Local
meetings such as kapihan, balitaktakan, and kwentong barber are some examples of
how news and stories are passed on within a community.

 Popular media cannot reach some rural areas. While print, broadcast, and new
media have a wide reach, there are still areas that these forms of media have not
reached.

 Indigenous media and information are highly credible because they are near the
source and are seldom circulated for profit.

 Indigenous media are channels for change, education, and development because of
its direct access to local channels.

 Ignoring indigenous media and information can result in development and

education programs that are irrelevant and ineffective.

INDIGENOUS MEDIA AND INFORMATION

Original information created by a local group of people. This also refers to content
about indigenous peoples that may be distributed through dominant forms of media or
through forms of communication unique to their people group.
FORMS OF INDIGENOUS MEDIA:

1. FOLK OR TRADITIONAL MEDIA

2. GATHERINGS AND SOCIAL ORGANIZATIONS

3. DIRECT OBSERVATION

4. RECORDS (WRITTEN, CARVED, ORAL)

5. ORAL INSTRUCTION
OPEN EDUCATIONAL RESOURCES
 

 
 
 

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RELATED
Information LiteracyAugust 17, 2018In "Lesson"
Introduction to Media and Information LiteracyJuly 30, 2018In "Lesson"
Media and Information Literate IndividualNovember 5, 2018In "Lesson"

Published by Ruel Carballo

 View all posts by Ruel Carballo
September 18, 2018
Lesson
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Types of Media: Print, Broadcast, New  Media
Media and Information Languages

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