80%

THE GRADATION
Xperience
people feels that they miss

Sha X
the right colour for their

needs, and ultimately bring

“shades /Colour fails”.

“ Colour, can evoke many different feelings and
emotion. colour can also brings out the
representation of you ”
3 Major Shades &
Many research has talked about the
psychology of colour in human being. The Colour Fail Reason
right colour pick for the make up or other Wrong shape for the skin type

beauty product, can boost people The colour comes out different than

confidence and emotion. the shown products in packaging

when applied to the skin / hair

Wrong colour combination

 THE GRADATION
perience
Web Interface
ShaX Home Products Magazines Gradiants ShaXperience About Log in Home Products Magazines Skin Genius About Log in Home Products Magazines Skin Genius About Log in

The gradients ShaXperience helps people share

THE GRADATION
perience
ShaX
Live Try
Make up Try

their experience based on the products colour, Hair try

Upload

and based on their skin type or their basic hair

click on Gradients click the type Choose the Product and
colour. ShaXperience colour
It also enhance the shade and colour on Loreal Webpage

experience by giving a mix colour option to Home Products Magazines Skin Genius About Log in Home Products Magazines Skin Genius About Log in
Home Products Magazines Skin Genius About Log in

helps consumer experiments with the shade

THE GRADATION
perience
THE GRADATION
perience THE GRADATION
ShaX ShaX perience
ShaX

and colour they wants.

You look stunning,
lets proceed to
payment
finish

Finally, the consumer’s finishing look will get some

Consumer will be shown 2 click finish Proceed to payment
score based on data from AI that measure from sides of web the virtual try page
and other consumer sharing to complete transaction
the matched from skin complexion. based on the colour they
choose
 target users estimated
investment cost
9 AM

10 AM 90.000 €30.000
11 AM

12 PM
estimated Return On
1 PM
earning Investment
2 PM

€604.000 20 %
2:45 PM