DEFINING COMMUNICATION

❑ Stems from the Latin

word “communis”.

❑ Process of sharing
opinions and
information, ideas and
feelings.

❑ Enables people to
interact and understand
one another.
 DEFINING COMMUNICATION

It is a process in which a source/speaker transmits a

message through a channel to a destination/receiver,
creating an effect and providing an opportunity for
feedback in the presence of noise and occurring within a
context.
 COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Source
- The originator of the
message.
- Speaker or the writer.

Message
- Idea, feeling, or thought
- Can be transmitted
verbally or nonverbally.
COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Channel
- The medium used for
transmission of the message.

- Face to Face
(sound waves)

- Mass Communication
(T V, radio, newspaper)
 COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Receiver
- Listener or point of destination

- It can be the same person as

the source

- Or, any other people

(audience in a lecture)

- Decoding occurs
(use of five senses)
 COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Feedback
- Depends on the ef fect of the
message to the receiver.

- It can be verbal or nonverbal

• respond or look away

- It can be visible or invisible

• look sleepy and bored or fake
attention

- It can be intentional or unintentional

• knitted eyebrows
COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Noise
- Factors that distort the quality of the
signal.

- Anything that distracts you from

decoding the message with accuracy.

• Psychological
• Physiological
• Physical
• Semantic
 COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Context
- Also referred to as the environment or situation.

- It primarily refers to the physical setting and social aspects of

the communicative situation.

- The following factors in part determine how one “ properly”

communicates with others.

• Age (mother-child)
• Occupation (teacher-student)
• Degree of intimacy (lovers)
 COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Four (4) Dimensions of Context

Physical Context
- Refers to the place where communication occurs.

Cultural Context
- refers to the communicator’s rules and norms, beliefs
and attitudes that are transmitted from one generation
to another.
- Direct eye contact
Pakistan mentioned and the
smiles are gone.
Kashmir is an ethnically diverse Himalayan region, covering
around 86,000 sq. miles (138 sq km), and famed for the
beauty of its lakes, meadows and snow-capped mountains.
Video clip lifted from Episode 1 of Mind Your Language, a
British Sitcom in 1977. The series shows the television how
people of different countries with different caste, religion and
language stay under a same roof.
 COMMUNICATION CYCLE

UNIVERSAL COMPONENTS

Four (4) Dimensions of Context

Socio-Psychological
- It includes the status relationships among the
participants, the roles they play, and the cultural rules
of the society where they are communicating.

Temporal Context
- The time of day and time in history in which the
communication takes place.
 I can feel your pain, brother. But, don’t openly hold hands.
Although it’s a beautiful thing, it can also be life threatening.