Di

onel
M.Raf
al BSHM-
IV

NORSU-
SC

GE12PHI
LIPPI
NEPOPCULTURE

A.
Whyar
eFi
l
ipi
nossodel
i
ght
edwi
thsoapoper
asandshowbi
z

news?

 Fi
l
ipi
no so del
i
ght
ed wi
thsoap oper
asbecausei
tinst
il
ls

posi
ti
vev
alues.I
nshor
t,Fi
l
ipi
nov
iewer
scaneasi
l
yident
if
y

wi
tht
he char
act
ers.They r
ecogni
ze t
hemsel
ves i
nthe

char
act
ers,
andt
heyoccasi
onal
l
yfeelr
eli
evedt
hatt
hei
rli
ves

ar
efarbet
tert
hant
hoseoft
hepeopl
eint
het
elenov
ela.I
n

showbi
z news,t
he publ
i
c can l
ear
n aboutt
hei
rfav
ori
te

cel
ebr
it
iesbyr
eadi
ngst
ori
esandv
iewi
ngi
nter
viewsabout

t
hem,t
hankst
o ent
ert
ainmentj
our
nal
i
sts. Yougett
o

know t
hem asr
ealpeopl
e,soi
t'
sjustadi
ff
erentwayt
o

communi
cat
ewi
thpeopl
e.Theygi
vepeopl
erel
ati
onshi
ps

wi
tht
hepeopl
etheyseeont
hescr
een.

A.
Giv
e3negat
iveef
fect
sofmedi
atoy
ourev
ery
dayl
i
fe.Expl
ain

each.

 Ov
erexposur
eto medi
a and dependency br
ings about

negat
ivet
endenci
esonus.I
tcanbeseeni
nthef
orm of

addi
cti
on, dev
elopment of aggr
essi
on, v
iol
ence, mood
 swi
ngs,
lackofempat
hyi
naper
son.

I
fyour
elat
etot
hesesi
gns,t
heny
oumustknowt
hatmedi
a

i
s ov
erpower
ing us.We shoul
dtake st
eps t
o achi
evea

bal
anceonl
i
fe.Reducey
ourmedi
aexposur
eanddi
ver
tour

at
tent
iont
oot
heract
ivi
ti
es.Thi
swi
l
lsav
eusf
rom i
tshar
m.

Negat
iveEf
fect
sofMedi
a:

 ASenseOfUnheal
thyCompet
it
ion

Compar
isonandcompet
it
ionofourownsel
fwi
thot
her
s

i
sheal
thywheni
tencour
agesy
out
oimpr
ovei
nter
nal
l
y

and ext
ernal
l
y. Howev
er,t
hese day
s, i
n pl
ace of

appr
eci
ati
ngandi
mbi
binggoodt
rai
tsofpeopl
e,wet
end

t
odocompar
isonandgetj
eal
ousoft
hem.

Somet
imesweev
eni
ndul
gei
nput
ti
ngdownot
her
sor

suf
ferf
rom l
ackofsel
f-
est
eem.Mostpeopl
ear
eseent
o

l
i
veaf
ake l
i
fet
hati
sfarf
rom r
eal
i
ty.We cr
avef
or

at
tent
ion,
li
kes,
fol
l
ower
s,comment
set
c.t
ofeel
impor
tant
.

 I
ncr
easei
nvi
olence

Pl
ayi
ng v
iol
entgames,wat
chi
ng scar
y and v
iol
entcl
i
ps

onl
i
ne,i
ncr
easesv
iol
entt
endenci
esi
n peopl
e.Wespend

count
lesshour
sthr
oughoutt
hedaywat
chi
ngsuchscenes.

Wear
enotabl
etodi
sti
ngui
shbet
weenf
ant
asy
,andr
eal
i
ty.
 Webr
ingv
iol
encet
othedai
l
yli
febyi
ndul
gingi
nfi
ght
ing,

shoot
ingandgunf
ir
einr
eal
li
fe.

 Obesi
ty

Spendi
ng al
otoft
imewat
chi
ng t
elev
isi
on,pl
ayi
ng v
ideo

games,chat
ti
ngwi
thf
ri
endsmakeusdul
l
.Wespendsmost

oft
he t
ime si
tt
ing atone pl
ace whi
l
e accessi
ng medi
a

out
let
s.Lack ofbody mov
ement
sis notgood f
orour

phy
sicalbody
.Itwi
l
lsl
owl
ymakeusobeseanddev
elop

ot
hert
ypesofai
l
ment
stoo.

A.
Giv
e3TVpr
ogr
amst
haty
ougeti
nspi
rat
ionsf
rom.I
tcanbe

wheny
ouwer
eyoungerorr
ecent
ly.

TVPr
ogr
am Channel Why
?

Showt
ime Channel
2 Because showt
ime

(
ABS-
CBN) t
hri
ves on spont
anei
ty

and ani
mat
ed

conv
ersat
ions. As i
t

keeps on chur
ning out

popul
ar cat
chphr
ases

andgi
mmi
cks,t
heshow

al
so dr
aws peopl
efr
om

al
l wal
ks of l
i
fe t
o
 showcaset
hei
rtal
ent
s.

MagandangBuhay Channel
2 Asi
def
rom f
un,l
aught
er

(
ABS-
CBN) and exci
ti
ng adv
ent
ures,

t
he show i
mpar
ts

v
aluabl
eli
fel
essonsdai
l
y

orwhatt
heycal
lpul
otof

t
he day t
hatar
e dr
awn

f
rom t
heexper
iencesof

i
tsguest
s.“
Youcanl
ear
n

al
ot f
rom Magandang

Buhay and f
rom t
he

pi
eces of adv
ice t
hey

(
host
s and guest
s)gi
ve

ev
ery day
.Iper
sonal
l
y

l
ear
ned about

f
orgi
veness and

under
standi
ng peopl
ein

ourl
i
ves.

TVPat
rol Channel
2 Thr
ough t
he pr
ogr
am’
s

(
ABS-
CBN) commemor
ati
ve

act
ivi
ti
es,
TVPat
rolseeks

t
o engage Fi
l
ipi
nos
 t
owar
dsacommongoal

andbol
ster
sthei
rrol
eas

“
pat
rol
l
ers” t
hat exhi
bit

concer
n and ser
vice f
or

t
henat
ion.

A.
Nameal
lthesel
ogosseei
ftheadv
ert
isement
shooky
oui
nto

t
hei
rpr
oduct
s/ser
vices.

(
numbersequence)

1.Jol
l
ibee

2.LandBank

3.Uni
l
ever

4.STICol
l
ege

5.Phi
l
ippi
neRedCr
oss

6.SanMi
guel
Cor
por
ati
on

7.PLDT
8.Nat
ional
Stat
ist
icsOf
fi
ce

9.Shel
l

10.Phi
l
ippi
neAi
rl
ines

11.Vol
kwagen

12.Mer
alco

13.Gl
obe

14.Depar
tmentofTour
ism

15.Vol
kswagen

16.Depar
tmentofAgr
icul
tur
e

17.McDonal
d'
s

18.Cal
tex

19.Smar
t

20.Abs-
Cbn
A.Wr
it
eashor
tedi
tor
’snot
eaboutt
hephot
o:

DearReader
s,

PROTECTYOURCHI
LDFROM CELLPHONEADDI
CTI
ON!

Pl
easet
akey
ourchi
l
dren'
scel
l
phonesawayf
rom t
hem and

putanendt
othi
saddi
cti
onr
ightsoon.Al
l
owy
our
sel
ftoact

ast
houghy
ou'
reapar
ent
.Aseducat
orsandpar
ent
s,i
tis

y
ourobl
i
gat
iont
osetboundar
iesandsaf
eguar
dourchi
l
dren

f
rom t
hisr
api
dlyexpandi
ngaddi
cti
on.Theamountoft
ime

ki
dsspendont
hei
rmobi
l
ephonesi
soutofcont
rol
,resul
ti
ng

i
nsoci
al,emot
ional
,andphy
sicali
ssues.What
'st
hebi
gdeal

abouti
t? Par
ent
s ar
etoo exhaust
ed t
o dealwi
tht
he

mi
sbehav
ioroft
hei
rownchi
l
dren.Theywantt
okeept
hem

ent
ert
ainedwhi
l
eal
sopr
etendi
ngt
oteacht
hem somet
hing

new!Theyt
urnt
orapi
dpl
easur
ebyhandi
ngt
hecel
lphonet
o
 t
he chi
l
d,who qui
ckl
y becomes addi
cted.Chi
l
dren ar
e

addi
cted t
orapi
d pl
easur
e,and t
his pr
obl
em has r
isen

enor
mousl
yov
ert
ime,t
hankst
otheubi
qui
touspr
esenceof

t
headdi
cti
vecel
l
phonei
nourdai
l
yli
ves.Chi
l
drenar
elosi
ng

notonl
yval
uabl
eti
me,butal
so empat
hy and cogni
ti
ve

dev
elopment
. Nowaday
s, adul
ts and chi
l
dren'
s

communi
cat
ion r
ecei
ves v
ery l
i
ttl
e at
tent
ion. Par
ent
s,

i
ncl
udi
ngmy
sel
f,ar
esi
mil
arl
yaddi
cted!

Howdoy
oust
opy
ourchi
l
d’addi
cti
ont
ocel
l
phone?

1. Seta t
ime l
i
miton how l
ong y
ou can use y
ourphone.

Homewor
kcomesf
ir
st,
fol
l
owedbyhousewor
k,andt
hent
he

cel
lphone.Pl
easer
emembert
hatnoel
ect
roni
cdev
icesar
e

al
l
owedbef
orebedt
ime.

2. Maket
imef
orf
ace-
to-
faceconv
ersat
ions.Thi
scoul
dbeat

t
hedi
nnert
abl
e,i
nthecar
,att
hepar
k,orany
wher
eel
se.Put

y
ourcel
l
phoneawaywhi
l
espendi
ngmeani
ngf
ult
imewi
th

y
ourchi
l
dren t
o setagood exampl
e.Do notpl
acey
our

cel
l
phonef
acedown;
inst
ead,
placei
tinadi
ff
erentr
oom.

3. Fami
l
yfunt
imehel
pskeept
heki
dsawayf
rom t
hei
rphones

andt
abl
ets.Goi
ceskat
ing,
ski
i
ng,
forawal
kint
hepar
k,ort
o

f
etcht
hemai
l
.Shoppi
ngf
orgr
ocer
iesi
sagr
eatchancet
o

t
alk aboutmaki
ng l
i
sts,pr
obabi
l
ity
,fr
act
ions,and ot
her
 t
opi
cs.Toget
her
,wat
chamov
ieandeatpopcor
n.Whenour

chi
l
drenwer
eyounger
,itwasourf
avor
it
efami
l
yti
me.

4. I
fyourchi
l
dren ar
enotl
i
steni
ng orobey
ing homer
ules,

empl
oyconsequences.Theyt
akeabr
eakf
rom t
hei
rusual

phoneusage.

5. I
nst
eadofchar
gingt
hei
rphonesi
ntheki
tchen,t
heyshoul
d

do i
tiny
ourbedr
oom.Chi
l
dren ar
e cunni
ng.Isee y
ou

agr
eei
ngwi
thmebynoddi
ngy
ourhead!Ri
ght
?

6. Haveanhonestconv
ersat
ionwi
tht
eenager
swhohav
emor
e

cont
rolov
ert
hei
rcel
l
phonesandy
oucan'
tseem t
otaket
hei
r

phoneawayf
rom t
hem.Hel
pthem under
standt
hedanger
s

ofaddi
cti
oni
ngener
al.I
nanycase,t
hisi
sani
nter
est
ing

t
opi
ctodebat
e.

Di
onel
M.Raf
al

BSHM-
IV/
Guar
dian
Swi
pel
eft
-swi
per
ight
.Whatar
ethequal
i
tiesofaper
sony
oul
ook

f
ori
fyouar
elooki
ngf
oradat
eonl
i
ne?Wi
l
lthesequal
i
tiesassur
e

l
ong-
last
ingr
elat
ionshi
ps?(
Thi
sisasi
fyouar
e)

 Notar
rogant
,under
standi
nghow t
orespect
,bei
nghonest
,

maki
ngat
tempt
sev
eni
fwe'
reapar
t,hav
ingst
rongf
ait
hIn

god,and mostsi
gni
fi
cant
ly,maki
ng meoneoft
hei
rtop

pr
ior
it
iesar
eindeedt
hequal
i
tiesIl
ookf
ori
naper
son.AndI

am conf
identt
hatwi
tht
hese t
rai
ts,Ican t
ellt
hatour

r
elat
ionshi
p wi
l
lendur
eal
ong t
imebecausei
fyouhav
e

t
hesequal
i
tiesandar
etr
ust
wor
thy
,ther
ewi
l
lbenoi
ssues.I
f

y
ou t
rul
ycar
eaboutt
hati
ndi
vi
dual
,you wi
l
lgo t
o gr
eat

l
engt
hst
oensur
ethathei
spl
easedandt
hathei
syourt
op

pr
ior
it
y.Al
lIcansayi
sthatnotal
llov
erswhohav
ebeen

t
oget
her st
ay t
oget
her
, because many l
ong-
dist
ance

r
elat
ionshi
ps,
inmyper
spect
ive,
arest
rongert
hanl
over
swho

ar
etoget
her
.Youcanf
indapower
ful
,real
,andpur
elov
e

ev
eni
fyouar
esepar
atedbyagr
eatdi
stance.
A.
Whyi
stheso-
cal
l
ed“
Key
boar
dwar
ri
ors”at
oxi
conl
i
neFi
l
ipi
no

cul
tur
e?

 Key
boar
d war
ri
orsat
oxi
conl
i
neFi
l
ipi
no cul
tur
ebecause

war
ri
orsoft
hekey
boar
dTheyhi
debehi
ndt
hei
rmoni
tor
s,

hur
li
ngnast
yinsul
tswi
thl
i
ttl
eregar
dforbasi
cmanner
s.Thi
s

t
ypeofcommentnotonl
yhur
tsot
herpeopl
e'
ssent
iment
s,

buti
tal
sor
uinsi
nter
netconnect
ion.

G.Cut
/pr
intoutpi
ctur
esofadv
ert
isement
s/orev
ent
sshowi
ng

eachoft
hepr
opagandadev
ices.Uset
hebackpar
toft
hismodul
e.

 Repet
it
ion

Exampl
es:

1.Pagt
hree,
pat
aas!MagBonaki
dPr
eschool
thr
eepl
us!
”

2.“
Sashopee,
pee,
pee,
pee,
madami
”
 Name-cal
l
ing2x

Exampl
es:

1.(
Pepsi
)-v
erysubt
lenot
hingnegat
ivei
ssai
dbuti
tis

i
mpl
i
edt
hatcokes'onl
yval
uei
stousei
tasast
ep

st
ool
togett
othebet
terpr
oduct
.

2.(
Bur
gerKi
ng)
-sl
ant
edcompar
isonatt
het
wof
ast

f
oodchai
ns(
McDonal
dsandBur
gerKi
ng)

3.(
Campbel
l
s’sSoup)
-poi
ntsoutani
ngr
edi
entt
hat

Pr
ogr
essoSoupcont
ainst
hatCampbel
l
’sdoesnot
…

Agai
nther
eisnopr
ooft
heconsumerwoul
dthenneed

t
olookatt
hei
ngr
edi
entont
hecansofbot
hsoupst
o

det
ermi
nei
fthest
atementi
str
ue.

4.(
Pol
i
ticalat
tackad)
-pol
i
ticaladsoft
hist
ypear
e

commonl
yfoundont
elev
isi
onbef
oreacl
oseel
ect
ion.

Ver
yrar
elysot
hepeopl
ewhocr
eat
etheadspr
ovi
de

anypr
oofoft
hei
ral
l
egat
ions;t
heper
sonwat
chi
ngt
he

admustdot
her
esear
cht
odet
ermi
nei
fthecl
aimi
n
 t
headi
str
ue.

5.Myopponenti
saf
li
p-f
lopmanwhocannotmakeup

hi
smi
ng.Hechangesmi
ndwi
tht
hebr
eeze!

 Gl
i
tter
ingGener
ali
ty

Exampl
es:

1.
Thi
ngsgobet
terwi
thcoke

2.
Findmagi
cinEnchant
edKi
ngdom

3.
Str
ikeupf
ort
henewwor
ld

4.
Gat
oradeal
way
swi
n

5.
Freedom secur
it
ytr
adi
ti
onchangepr
osper
it
y
 Test
imoni
alPr
opaganda

Exampl
es:

1.Dr
ewBar
rymor
epr
omot
ingaCov
ergi
rlmakeup.

2.Lebr
onJamesi
spr
omot
ingt
hef
amousf
astf
oodpl
ace

McDonal
d'
s!Whenhi
sfansseet
hist
heywantt
oeati
t

becauset
hei
rfav
ori
teNBABasket
bal
lpal
ayereat
sit
.

3.Si
ngerJul
i
anneHaughpr
omot
ingWr
igl
ey’
sJui
cyf
rui
t

gum t
hey putf
amous r
espect
ed peopl
eto adv
ert
ise

t
hingsl
i
ket
hissopeopl
ewi
l
lthi
nki
fmyf
avor
it
esi
nger

chewst
hisgum t
henIwantt
hisal
so.

4.Ser
enaWi
l
li
amspr
omot
esGat
oradeshewant
sherf
ans

t
obuyi
t.

5.Hay
den Panef
ier
eis an act
ress who i
str
ying t
o

conv
incepeopl
etobuymi
l
k.
 Pl
ainFol
ks

Exampl
es:

1.The f
ir
stexampl
eis a ev
ery
day baby pr
omot
ing

di
ff
erentf
oods.

2.Thesecondpi
ctur
eisaboutSMI
THFEI
LDHAM.
..
Itsay
s

i
tisAmer
ica'
sor
igi
nal
CONVENI
ENCEFOOD.

3.TYSONi
sadv
ert
isi
ngt
oendchi
l
dhoodhunger
.

4.Al
i
tteboyt
hatcoul
dbeany
onei
sadv
ert
isi
ngOREO.

5.SUBWAYhasamanpr
omot
ingt
hem bysay
ingi
fyou

eatSUBWAyy
ouwi
l
llosewei
ght
.
 Car
dSt
acki
ng

Exampl
es:

1.Cr
eamsi
l
kcondi
ti
onercangi
vehai
rasmoot
handsi
l
ky

appear
ance.

2.Dur
ingel
ect
ionper
iodspol
i
ticalpar
ti
eswi
l
lof
tengag

t
hei
rloosecannonswhomi
ghtpent
hei
rmout
hsandsay

t
hewr
ongt
hing.

3.Ami
nist
erofanewchur
chsect
sset
supi
napoorar
ea,

f
eedpeopl
ewhowi
l
lli
stent
ell
sthem ofhowt
hepoorwi
l
l

besav
edandsoon.

4.Apol
i
tici
anj
usthappenedt
obei
ntownwhenanew

schooli
sopeni
ngsot
heyj
ustst
ayi
n,hij
acki
ngt
hepr
ess

f
ort
hei
rownmeans.

5.A br
and ofsnack f
ood i
sloaded wi
th sugart
hen

commer
cialmayboastt
hatpr
oducti
sknow i
nfatwhi
ch

i
mpl
i
est
hati
sal
sol
owi
ncal
ori
es.
 Bandwagon

Exampl
es:

1.Cr
eamsi
l
kcondi
ti
onercangi
vehai
rasmoot
handsi
l
ky

appear
ance.

2.Dur
ingel
ect
ionper
iodspol
i
ticalpar
ti
eswi
l
lof
tengag

t
hei
rloosecannonswhomi
ghtpent
hei
rmout
hsandsay

t
hewr
ongt
hing.

3.Ami
nist
erofanewchur
chsect
sset
supi
napoorar
ea,

f
eedpeopl
ewhowi
l
lli
stent
ell
sthem ofhowt
hepoorwi
l
l

besav
edandsoon.

4.Apol
i
tici
anj
usthappenedt
obei
ntownwhenanew

schooli
sopeni
ngsot
heyj
ustst
ayi
n,hij
acki
ngt
hepr
ess

f
ort
hei
rownmeans.

5.A br
and ofsnack f
ood i
sloaded wi
th sugart
hen

commer
cialmayboastt
hatpr
oducti
sknow i
nfatwhi
ch

i
mpl
i
est
hati
sal
sol
owi
ncal
ori
es.