Digital Communication

Caleigh Bosco, Jane Sundall, Ally Wolchko

 How Social Media Changed Communication
-Over a third of the world’s population is using a form of social media in order
to communicate effectively with others

-Social media is a way to connect with people across the globe

-Social media has changed the way we communicate which in turn has
impacted higher education marketing

-Facebook, Instagram, Twitter, and Snapchat are the top social media platforms
that changed the way we communicate

https://circaedu.com/hemj/how-social-media-changed-the-way-we-communicate/
 Social Media Has Created A “Need To Share”
- Social Media make it easy for people to broadcast every aspect of
their life on the Internet

- Example: Tweeting about what you ate for dinner

- For basic communication, humans transfer and receive instant

feedback

- With digital communication such as email, senders now dwell and

think before responding

https://images.app.goo.gl/CcVoSxJFpjaUCzqXA
 Connecting With People Across The Globe
- Social media allows people from across the world to communicate
and share their stories

- The Internet connects the world

- Snapchat incorporated “Snap Maps”

- For education, social media allows students to share events, football games,
and much more

- By using a live feed, universities can show potential students an insight of

life on campus
https://images.app.goo.gl/Bgxvy4CWrgtBhwan6
 Digital Messaging Is More Personal
- People now are able to filter their photos before sending them
and use creative fonts when communicating their messages

- Upgraded the average selfie

- Universities can create a snapchat filter at a football game to

encourage students to attend and post their experience
Communication for Cognitive Impairments
Individuals who have social isolation due to their impairments are able to
communicate

Able to progress communication skills complexly and express themselves

Able to adapt to increase communication with family and friends

Able to feel more independent

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Mass Communication
To inform people

Build public opinion

Persuade

Entertainment

Social connection/ networking

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Provide help
Communicating Across Distance
Business/ Jobs

Education

New perspectives

Larger audience

More exposure

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Instant Access
Business

Education

Public announcements/awareness
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More knowledge

Efficient

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 Email as Form of Communication in Schools
● Harvard Graduate School of Education: email is the preferred method of
communication between teachers and parents.
● National School Public Relations survey of 2011: parents prefer email over
phone messages, text, and social networking.
● Why?
○ Quick
○ Efficient
○ Allows communication even with Parent-Teacher Scheduling conflicts
○ Reach many families at once
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Drawbacks of Email
● Often Misconstrued
○ Tone is hard to gauge
○ Lacks facial cues
● Lack of access
○ “Digital divide”
○ Economic status
○ Access to WiFi

https://www.technologyreview.com/s/603083/the-unacceptable-persistence-of-the-digital-divide/
Email Dos and Don'ts for Teachers
Dos

● Establish Relationships with Families Face-to-Face First

● Create an Email Policy
● Have a Plan for Managing Email Communications
● Use Emails for Providing Basic Information
● Keep Supervisors and Colleagues in the Loop
https://emojipedia.org/grinning-face-with-big-eyes/
Don’ts

● Use Email as the Only Form of Communication

● Use it To Communicate Negative Feedback or in Sensitive Situations
● Share Confidential Information
● Get into “Email Battles”
● Forget to Proofread and Pay Attention to Tone
https://emojipedia.org/apple/ios-12.1/disappointed-face/
 https://www.theintrepidcatalyst.com/2019/02/23/5-important-checklists-for-your-business/

Etiquette in School Email

● Subject Line: informative, meaningful, concise
● Formal Address (Dr., Mrs., Ms., Etc.)
● Tone: avoid sarcasm, accusations, or jokes
Content: avoid question requiring long, thoughtful answers

https://imgflip.com/memetemplate/165837136/Thumbs-Up-Kid
●
● Response Time: allow a day or two for a response
● Self-Monitor: Don’t email anything that you would not say to the person
face-to-face
● Editing: check capitalization, spelling, grammer
Video to Teach Students Proper Email Etiquette
Click here for sources