PAJULAS, STEPHANIE CLAIRE GE-5 PURPOSIVE

COMMUNICATION
BSED-1 SOCSTUD
Usually Sometimes Seldom Never
3 2 1 0
I analyze the organizational pattern used by the 
author in writing the text.
I analyze the visual and technical quality of the 
image.
I annotate the text. 
I assess the usefulness, relevance, and 
credibility of the text or image.
I determine the context. 
I determine the organizational pattern of the 
text.
I determine the target audience. 
I evaluate the author’s credibility. 
I evaluate the source. 
I make inferences 
Total 24 4
Grand total 28

VI. MOTIVATION Directions: Tick the column that best describes your ability to evaluate texts and
images in a multicultural context. Answer this section as objectively as possible. Bear in mind that there
are no wrong answers.

XII. ASSIGNMENT

Comprehension Check:

Directions: Identify the following concepts in evaluating messages and images of different types of texts.
Print Based 1. Refers to those texts that are prepared in prints, but any print text is a multimodal
text since it involves various communication modalities.

Multimodal texts 2. Pertains to those types of texts that use a combination of two or more
communication modes, for instance, print, image and spoken text as in film or computer presentations.

Linguistic System 3. A semiotic system which refers to the linguistic components like vocabulary,
structure, and grammar of a text.

Audio system 4. This mode refers to the volume, pitch, and rhythm of music and sound effects of a
presentation.

Critical Reading 5. It is a process of reading that goes beyond comprehension of a text.

PAJULAS, STEPHANIE CLAIRE GE-5 PURPOSIVE
COMMUNICATION
BSED-1 SOCSTUD
Critical Listening 6. It requires active thinking because it goes far beyond just hearing a speaker’s
message.

Body language 7. These are non-lingustic elements that are more revealing than words.

Sound effects 8. This sound technique that is added after the filming enhances a scene making it
realistic although the effects themselves are often artificially produced.

Hypertext 9. It refers to the structuring of information in blocks of text which are connected by
electronic links.

To Persuade 10. It is a purpose of a message which provides the audience with well-argued ideas
that can influence their own beliefs and decision.