ENGLISH PRACTICAL EXAM PROPOSAL

ENERGEN ADVERTISING

PRODUCT NAME (Brand)

Energen is a cereal beverage brand owned by PT Mayora Indah and Vouno
Trade Marketing Services Inc based in the Philippines. The brand is reinforced
with SIGMAVIT.

energetic product background

Currently, breakfast cereal products are one of the products of choice for
consumers for breakfast, in addition to the limited time to process food.
Breakfast cereal products are produced with a composition of ingredients that
contain fiber and adequate nutrition needed by the body and short
manufacturing time so it's more efficient. One of the most common brands of
breakfast cereal products on the market is the Energen brand.
 Energen is one of the product brands from PT. Mayora Indah Tbk. Energen is a
nutritious food and drink that practical and can be consumed to replace
breakfast. Time required to process Energen is also practical and fast, only by
brewing hot water,making it easier for consumers to consume Energen
anywhere and anytime, with good nutritional content to support the body's
activities.Because of its practicality, Energen has become one of the people's
choice of cereal products and become the TOP Brand of Breakfast Cereal
Products compared to cereal products other.

category of energy products

Mayora's nutritious breakfast product, Energen, won the "2015 Nutrition Care"
award from the Indonesian Food and Nutrition Experts Association (Pergizi
Pangan) and the Food and Beverage Entrepreneurs Association (Gapmmi).
Energen won two awards at once, namely for the category of “Product
Innovation and Program Innovation”.
The Chairperson of the Indonesian Food Association, Prof Hardinsyah, said the
product category award was given for the innovation of developing nutritious
breakfast products containing milk, eggs, cereals and sigmavit (vit A, B1, B2, B6,
B12, D, E, Calcium and Folic Acid). ). The program category award was given to
Energen for implementing the Healthy Breakfast Education program for 10,000
students, 500 teachers and 50,000 Indonesian families.

Energen development strategy

In the development of this energetic product, there are several product
development strategies carried out by energetic products, namely Line
Extension, Brand Extension, and multi-brand development.
Energen cereal from MAYORA, milk that is high in nutrition and nutrition with
healthier cereals and whole grains, enriched with complete nutrition, very
practical and delicious to enjoy hunger between meals. Available in four
different favorite flavours: chocolate, vanilla, green bean and ginger
energetic nutritional content
COMPOSITION : Sugar, powdered milk (28.7%), vegetable creamer, wheat flour
(9.59%), corn, synthetic flavours, oats, natural coloring caramel class I and II,
calcium. caramel, salt, dates (0.1%), emulsifier soy lecithin, vitamins A, B1, B2,
B6, folic acid, B12, D, and E, malt extract

Present the product

The method of presentation is relatively easy, less than 1 minute, that is, just
pour 1 sachet of energy into a glass, add 150 ml of hot / warm water, stir until
evenly distributed, the energy drink is ready to drink. So it's quite practical.
Energen is milk and cereal enriched with sigmavit, which is a blend of vitamins,
minerals and protein in the right amount and composition that the body needs
in the growth, development and maintenance phases of health.

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