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  • PD - Lecture 7 Recap

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    Minh Phạm
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    The document discusses concepts of innovation generation and customer needs from Lecture 7. It covers sources of innovation like external and internal search, the concept generation process including brainstorming and creativity, and whether innovation is push-based or pull-based. It also discusses customer needs, including explicit, unfulfilled, and latent needs, as well as lead users and extreme users as sources of innovation. Von Hippel's theory on lead users is mentioned.

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    The document discusses concepts of innovation generation and customer needs from Lecture 7. It covers sources of innovation like external and internal search, the concept generation process including brainstorming and creativity, and whether innovation is push-based or pull-based. It also discusses customer needs, including explicit, unfulfilled, and latent needs, as well as lead users and extreme users as sources of innovation. Von Hippel's theory on lead users is mentioned.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views3 pages

    PD - Lecture 7 Recap

    Uploaded by

    Minh Phạm
    The document discusses concepts of innovation generation and customer needs from Lecture 7. It covers sources of innovation like external and internal search, the concept generation process including brainstorming and creativity, and whether innovation is push-based or pull-based. It also discusses customer needs, including explicit, unfulfilled, and latent needs, as well as lead users and extreme users as sources of innovation. Von Hippel's theory on lead users is mentioned.

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    © All Rights Reserved
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    of 3

    LECTURE 7 RECAP

    CONCEPT GENERATION & CUSTOMER NEEDS


    SOURCES OF INNOVATION DEVELOPING IDEAS AND SOLUTIONS:
    "Creativity is just having enough dots to connect …” EXTERNAL SEARCH + INTERNAL SEARCH
    Steve Jobs
    Patents Stimulation
    CONCEPT GENERATION PROCESS Market
    Users
    Connection
    Transformation

    Brainstorming and Creativity

    PUSH OR PULL INNOVATION?


    Need pull Knowledge push Interaction of both

    "Customers don't know what they want.” Steve Jobs

    COSTUMER NEEDS
    Explicit
    Unfulfilled
    Latent
    LECTURE 7 RECAP
    CONCEPT GENERATION & CUSTOMER NEEDS
    VON HIPPEL'S LEAD USERS CUSTOMER NEEDS AND MARKETS
    Lead users face needs before the market encounters them.

    EXTREME USERS
    Extreme environment
    as a source of
    Tata Nano
    innovation.
    USD 2,000.00 EXPLOIT OR EXPLORE? INNOVATION MARKET

    ACCIDENTS
    WAYMO EXPANDING ITS ROBOTAXI SERVICE
    TO LOS ANGELES
    Waymo (Alphabet) is expanding the
    Robotaxi Service to Los Angeles.
    Alphabet is aiming to run a 24/7, fully
    autonomous commercial ride-hailing
    service.

    That’s a commitment they have only


    made to two cities in the past: Phoenix
    (Arizona) and San Francisco.

    The Los Angeles metro region, with


    about 13 million residents, is an
    appealing commercial opportunity as
    it’s the third-largest ride-hailing
    October 19th 2022
    market in the U.S., representing
    potentially worth $2 billion in 2022.

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