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MODULE 4
Introduction
This course focuses on the development of competence and skill in research
methodology through exposure to different research models and techniques.
Discussion
LESSON 7
TYPES OF RESEARCH
In analytical research, on the other hand, the researcher has to use facts or
information already available, and analyze these to make a critical evaluation of the material.
Investigating the reasons for human behavior (e.g., why people think or do
certain things),
Discovering the underlying motives and desires, using in depth interviews for the
purpose.
Other techniques of such research are word association tests, sentence
completion tests, story completion tests and similar other projective techniques.
Attitude or opinion research e.g., research designed to find out how people feel
or what they think about a particular subject or institution is also qualitative
research.
Qualitative research is especially important in the behavioral sciences where the aim
is to discover the underlying motives of human behavior. Through such research we can
analyze the various factors which motivate people to behave in a particular manner or which
make people like or dislike a particular thing.
Empirical Research
On the other hand, empirical research relies on experience or observation alone, often
without due regard for system and theory. It is data-based research, coming up with
conclusions which are capable of being verified by observation or experiment. We can also
call it as experimental type of research.
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The researcher works to get enough facts (data) to prove or disprove his
hypothesis.
The research is thus characterized by the experimenter’s control over the
variables under study and his deliberate manipulation of one of them to study its
effects.
Case Studies. A case study offers an opportunity to study a particular subject, for
example one organization, in depth, or a group of people, and usually involves gathering and
analyzing information; information that may be both qualitative and quantitative. Case
studies can be used to formulate theories, or be:
a. Descriptive (e.g. where current practice is described in detail)
b. Illustrative (e.g. where the case studies illustrate new practices adopted by an
organization
c. Experimental (e.g. where difficulties in adopting new practices or procedures
are examined)
d. Explanatory(e.g. where theories are used as a basis for understanding and
explaining practices or procedures).
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The researcher, working with a client, identifies a particular objective, e.g. ways
of improving telephone responses to ‘difficult’ clients, and explores ways this
might be done.
The researcher enters into the situation, e.g. by introducing new techniques, and
monitors the results.
This research requires active co-operation between researcher and client and a
continual process of adjustment to the intervention in the light of new information
and responses to it from respondents.
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Name: Module 4
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Activity
Using the Venn diagram below, compare and contrast the following type of research.
(30pts.)
Descriptive Analytical
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Quantitative Qualitative
Exercises
Use the template to complete the Matirx of Research below. (30pts.)
Researcher (s) Title of Research Date of Research Type of Research
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Researcher Title of Research Date of Research Type of Research
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Suggested Readings
Tamban, Victoria, Maningas, Ofelia & Maningas, Rolando (2019). Methods of Research
a Textbook/Workbook: St. Andrew’s Publishing House, Bulacan, Philippines
An Introduction to Research http://www.sagepub.com/sites/default/files/
upmbinaries/29985_Chapter1.pdf
Driscoll, Dana Lynn (2011). Introduction to Primary Research: Observations, Surveys,
and Interviews. ISBN 978-1-60235-184-4
http://www.parlorpress.com/pdf/driscoll--introduction-to-primary-research.pdf
D. Slesinger and M. Stephenson (1930). The Encyclopaedia of Social Sciences, Vol. IX,
MacMillan, 1930.
Resources and Additional References
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