01 product

obsolescence: parts &

software

SALONI PRIYA
Appearance
02

Obsolescence
Part needed for production
or maintenance of product

leads to
Loss of manufacturer and
supplier leads to
obsolescence

The part isn't available or

manufactured for number
of reason
03

Planned
obsolescence
In this marketer or retailer instill in the buyer a need or desire to own something newer, a little
better and alot sooner than is necessary.
Example- Electronic part, software, textile and mechanical part
 04

how do marketer
decide when to marketers or retailer decide or predict
obsolescence by studying
make product growth curve of concerning product

obsolate pros and trend reasoning and studying

measures of technology
correlation methods with similar product
cons and give combining forecasts

example
06 a chance for bigger
profit for retailer as well
as marketer.

PROS appearence of newer

product in the market.

acts as a push for innovation

and technological
enhancement.

promotes consumerism

unethical, non-
sustainable, high
CONS
pollutant
consumer often feels
dissatisfied with constant
buying
 reference
07

Bartels B. Ermel U. , 2012, Strategies to the Prediction, Mitigation and Managament of Product
Obsolescence
https://www.marketing91.com/planned-
obsolescence/#:~:text=an%20electric%20vehicle.-,Advantages,says%20from%20the%20newer%20p
roducts.,Planned Obsolescence – Meaning, Types, Strategy, Pros and Cons
THANK
YOU

SUBMITTED BY-
SALONI PRIYA