STRENGTHS

Because it is a platform that people use all over the world, it is a perfect place for people
to watch food photographs and vlogging videos from all over the world.
People may now publish films of various lengths since it’s interlinked with IG, the IGTV
function, which is really useful for a food vlogger because previously it could only upload
1-minute movies.
Vloggers can utilize food or celebrity-related hashtags to tie their material to the most
relevant locales, ensuring that when other people search for a specific type of food or
food available in a specific location, they get the most accurate results.

WEAKNESS
Gaining popularity takes a lot of effort and time, so if you're doing it part-time or as a
student at first, that's fine, but doing it full-time right away might not get you the results
you want as a food vlogger.
Editing videos necessitates video editing abilities that are difficult to learn and master.
Editing a video also takes a lot of time and effort.
Promoting profile isn't easy; it takes money and high-level industry connections to get
your profile promoted properly. Which, for a first investment, can be both hazardous
and difficult.
People are hesitant to have their items recommended or pushed through until you
reach a particular number of followers.

OPPORTUNITIES
Since 2022, the majority of marketing professionals rely on digital marketing, and who
are better in doing it than content creators, therefore now is a fantastic time for people
on this platform to earn sponsorship deals and promotions.
If you reach a particular number of followers, the platform will verify your account,
allowing you to collaborate with some of the most well-known 'Food Vloggers' in the
industry and learn a lot from them. Not only that, if you start gaining a lot of public
attention, collaborating with celebrities becomes much easy, boosting your business
recognition even further.
As a food vlogger, you may have the option to become a food chain's Brand
Ambassador.

TREATHS
 If you decide to spend money on your profile in order to market it, you may not see any
effects at all, resulting in your money being squandered.
Because anyone can enter this sector by just making an Instagram account, there is
always the threat of new entries and fierce rivalry.
Some may achieve success in two days, while others may take two years; as a result, this
industry is highly unpredictable, and you may not receive the results you desire in the
time allotted.
There is no assurance of financial security; you could earn a lot of money, less money, or
nothing at all.

Audience
Our target audience is ranging from the age of 15 years old and above. We want to target those
people who love traveling and eating.

Persona Name Persona Name Persona Name

Raicilyn Payumo Andrew Antonio Love Marie Nogoy

Job title Public School Marketing Head Office Staff

Teacher

Special Loves to do out of Loves playing RP Love online shopping

Characteristics town trips games

Preferred social Facebook, Instagram, Facebook, Instagram Facebook, YouTube

Media Tiktok

Others (Age, sex, 23, Female, Single, 24, Male, Single 25, Female,
location, etc.) Sta. Cruz Pob. San San Juan, San Luis Salapungan Candaba,
Luis Pampanga pampanga Pampanga

Persona Name Persona Name Persona Name

Son Pelayo Sheila Mallari Kyle Perez

Job title Engineer Student Student

 Special Loves to do extreme Loves doing make up Loves singing
Characteristics activities and dancing

Preferred social Facebook, Facebook, Tiktok, Facebook, Instagram

media Instagram,Twitter, Instagram
Youtube

Others (Age, sex, 26, male, Single, San 15, Female, Single 18, Female, Single
location, etc.) Juan, San Luis Sto. Rosario, San Luis San Agustin, San Luis
Pampanga Pampanga Pampanga