QUANTITATIVE RESEARCH

METHOD

Quantitative research
is regarded as the organized inquiry about phenomenon through
collection of numerical data and execution of statistical,

Research Approaches
objectives are measurable and cannot be separated from
variables and hypothesis

Survey Research
Survey is a data collection instruments for quantitative research and
there are two all-encompassing categories of survey, these are
questionnaire and interview.
Features of Survey
instruments is rigorous due to the procedures of designing
a sound, valid and reliable instruments.

Pros of Survey
Cons of Survey
1. Cost-effectiveness
2. Generalizability respondents 1. Inflexibility
3. Reliability 2. Lack of depth
4. Versatility 3. Validity
 Ex Post Facto
Ex post facto is perfect for investigating social phenomenon
has flexible nature and independent variables cannot be
subjected to manipulations because it has happened in the
past.

Cons Ex Post Facto

Pros Ex Post Facto

1. Obtaining of permission 1. non-randomization of research

2. There is lesser amount of sample
time 2. independent variables control
3. cause and effects 3. flexible nature
4. exploratory instrument. 4. two factors doesn’t ascertain

Case Study
depth inquiry about phenomenon is required in order to discover
the causes of underlying

Pros Cons
1. It provides confirmable 1. Unconscious Biasness
data 2. .Time Consuming
2. . It can be conducted 3. Sample Size
from a distance
3. implication for
reviewing data.
4.
 Experimental Research

1. True Experiments.
2. Repeated Measures
3. Quasi-experimental
4. Time Series Design
5. Deceptive Appearances

Pros Cons

1. to possess high
1. Unrealistic Results
2. lresults that are very
2. Time Consuming
specific and consistent.
3. Ethical Problems
3. approaches due its
complementary nature.

JULIETH STEPHANY
GONZALEZ LARA

UGC