Reinterpreting

Turning Point
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◉
◉
“
Originally opened in 1993
Modern movements and new views
on the Civil War have developed
since the exhibits opening
◉ Estimated Project Schedule: 1 year
with 5 months of planning and 7
months construction
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 A New Ending

◉ Much has changed both

inside and outside of the
Atlanta History Center
since Turning Point
opened.
◉ An update will bring new
life to the exhibit.
◉ Reinterpretation will bring
Turning Point in line with
recent exhibits.

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 A Flagship Exhibit

◉ Turning point is the AHC’s

flagship exhibit.
◉ The proposed update
would push the institution
forward.
◉ Attract new membership
and inspire long time
donors.

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 Project Scope & Design

◉ Major changes to the end of

Turning Point, focus will be in
the last three galleries.
◉ Small additions through the rest
of the exhibit will unify this
refresh thematically and
visually
◉ All galleries will touch on the
new central themes in some
way.
◉ Design refresh throughout the
space will make these galleries
feel cohesive and distinct 5
 Project Scope & Design

◉ Minor changes to the entire exhibit.

◉ New colors added to match redesigned
end area.
◉ Small additional panels throughout to lay
the foundation for new themes.
◉ New theme of emancipation, small touches
to prepare the audience.

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 Theme & Content

New Themes
◉ Central Theme - Civil War Legacy
◉ A New War for Memory
◉ One vs Many
◉ Modern movements shape the
memory of the War
◉ Justice vs Healing

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 Theme & Content

◉ Civil War Memory – A New War for Memory

◉ Movement from “the United States ARE” to “the United States IS”
◉ The Civil War was a turning point in American History and lives on in the
collective memory of the American people.
◉ Themes
○ Reconstruction (1865-1877)
○ Memorialization, Commemoration, and the Convict Lease System
(1890s-1920s)
○ Modern Legacy and the Continued Struggle for Human Rights

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 Example
Introduction
Panels

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Example
Theme Panel

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 Objects

◉ Reinterpreting
existing objects
& Adding new
objects
◉ Confederate
Coats
◉ Muzzle Loader
Muskets

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 Objects

◉ Teddy Bear Risk

◉ Book Assessment
◉ Added ● Added glass
Monument/Statue ● Proper
◉ Photos from placement
modern day ● Lighting
Protests adjustments
● Cameras
● Frames
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13
 Education & Engagement

Family Guide

○ To be completed as a family or individual

○ Age appropriate sections

○ Design based on the proposed changes to

Turning Point

○ Reflection is the focus of the guide

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 Education & Engagement

Programming
K-5/Family
◉ A story time to illustrate the role that children and young people played in
the Civil War.
Teen
◉ Community based activists and politicians to attend a round-table
discussion designed to bring the legacy of the Civil War into today’s
context.
Adult
◉ Local authors with published works on the Civil War are invited to come
and speak on the impact of the war in Georgia.
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 Education & Engagement

◉ An example would be a sorting based

activity we call, what does the Civil
War mean to You?
◉ Update audio in the same style as the
Cyclorama. Visitors will be able to
hear different individuals talk about
what the Civil War means to them.
◉ Updated audio over lasting impacts of
the Civil War collected from oral
histories will be played at scheduled
times rather than on a loop as is the
case with the current video.
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 Marketing & Development

Marketing plan:
◉ Focus on partnerships with local
content creators.
◉ Sponsored content from history
based YouTube channels and
podcasts.
◉ Additional marketing through
boosted content created at the
AHC.
◉ AHC has an on staff digital content
team who can develop to be
featured with the new exhibit.
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 Marketing & Development

Final Deliverables
◉ Marketing plan with target audiences,
recommendations on the best ways to reach
each audience.
◉ Development Plan.
◉ Marketing budget.
◉ Press release.
◉ Draft donor letter.
◉ Draft grant proposal.

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 Expense Type Cost Timeline

Painting Services Cash $7,000 Two Weeks

Case Manufacturing Cash $200,000 Three to four months

Printing Services Cash $20,000 One month

Building Services Cash $80,000 One month

Marketing Cash $20,000 Two months

Lighting Cash $10,000 Two Weeks

Equipment Cash $20,000 One month

Installation Cash $25,000 One month

Event Services Cash $5,000 One week

Collections In-Kind N/A N/A

Design Services Cash $73,000 N/A

Total Cash $450,000 Six Months

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 Our Team

Meagan Adair, Greg Bell, Patrick Carmody, Trey Dennard, Rosemary

Falola, Breezy Gehweiler, Nikolas Kekel, Jessica Landers, Kate Maginnis,
Sarah Grace Rogers.

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 Thank You

ANY QUESTIONS?

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