Professional Documents
Culture Documents
The class has been divided into teams, and each team will work on its professional communication project.
The teams will be responsible for a written submission of a communication report and a 15-minute oral
presentation of their suggestions about the following scenario.
This project is a team effort, and each student will be evaluated by the instructor as well as their peers.
This year the COMD 358 Professional Communication students will work on
bringing the 2030 Agenda for Sustainable Development and the 17 sustainable
development goals to the Bilkent University campus.
Student teams will work together to focus on an SDG of their choice. They will
do some research about the goal they would like to implement at Bilkent, and
plan how they want to adapt it to the Bilkent context. They will later work on a
research report and a communication plan to communicate their suggested
project to the Bilkent University management team and the Board of Trustees to
be implemented in Bilkent.
● Introduces the Sustainable development goal of the student teams’ choice, relevant background,
and context of the project. Provide SDG implementation examples from other institutions, etc.
● Expresses the purpose and rationale behind the team suggestions effectively and professionally
with the relevant components: Project goals, relevant research on best practices, how the SDG will
be adapted to the Bilkent context and how the project will be operationalized, how the
communication process should be managed with the target audience (i.e., how to communicate
with the student populations and Bilkent community members)
● What communication strategies and tactics will the team use for their audience and with what
rationales?
● Outlines what the team norms and mission are, and provides a project management Gantt chart,
sample meeting agenda, and minutes.
● Fulfills professional report writing requirements and expectations with good writing and design.
The Communication Presentation will be 15 minutes long and its components and requirements are:
● Has a professional title slide, outline that clearly explains the relevant sections of the project in a
visually appealing manner.
● Clearly reflects the SDG project and its implementation in Bilkent considering their target audience
and explains the rationale behind how the suggestions can benefit the Bilkent community and
students.
GRADING RUBRIC
COVER PAGE (0.25 pts)
3. OBJECTIVES (2 pts)
3.1. PROJECT AIM
Briefly explain what do you want to achieve as a team in a paragraph. (max. one page)
3.2 GOALS OF THE PROJECT
Write three SMART goals for your team (see https://www.indeed.com/career-advice/career-
development/smart-goals). (max. one page)
4. SUGGESTIONS (4 pts)
This section should include every detail on your two suggestions. (max. four pages)
Please explain:
• What is the suggestion?
• Define the problem(s) and tell about your solutions.
• Provide examples from other contexts, institutions, etc. with references.
8. APPENDIX