FACULTY OF COMMUNICATION AND MEDIA STUDIES

BACHELOR OF MASS COMMUNICATION (HONS) PUBLISHING

SUBJECT: PRINCIPLES OF ENTREPRENEURSHIP

(ENT530)

TITLE: SOCIAL MEDIA PORTFOLIO – CHOCODEMIC

GROUP:

ENT530B

PREPARED BY:

NURIN QISTINA BINTI ABDULLAH (2020997409)

NUR ADILAH BINTI ZAINAL (2020986511)

PREPARED FOR MADAM RAHAYU HASANORDIN

28TH JANUARY 2022

 ACKNOWLEDGEMENT

First and foremost, we would like to praise and thanks to Allah S.W.T. because we were able to
complete our duty in finishing this assignment successfully and smoothly. Other than that, we
would like to express our gratitude to our beloved lecturer for ENT530, Madam Rahayu Binti
Hasanordin. This is because, without her guidance, we might not be able to complete our Social
Media Portfolio report. Other than that, we also appreciate the learning opportunities provided
throughout this assignment. We would also like to thank ourselves for the excellent pair work,
unity, and participation. We were able to complete this social media portfolio report and it is all
thanks to our hard work and struggles. We only got better as we worked together to overcome
the obstacles, and we strived to make the best Social Media Portfolio report possible. Despite
having our own unique and amazing ideas, we successfully completed this report. Last but not
least, we would like to express our gratitude to our families for their indirect support throughout
completing this assignment.

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1. EXECUTIVE SUMMARY

Briefly, Chocodemic is a product that produces good-quality and heavenly-taste chocolates. The
name, Chocodemic, is inspired by the combination of chocolate, academic and pandemic. The
reason why we named it as Chocodemic is basically because we want our target customer,
especially from the academic background, which is the student, to choose our chocolate as an
escape from their daily stresses during this pandemic situation.

On top of that, Chocodemic has its own mission and vision to serve the customers.
Choosing chocolate as escapism from everyday wearing life during the pandemic, that would be
Chocodemic’s main mission. We want to offer a good quality product to our customers during
their hard times. So, Chocodemic was born in order to become the remedy due to its finest and
milky flavours. As our target customer is coming from an academic background, our vision is to
provide a perfectly packaged sweet tooth confectionery with continuous creamy and smooth
chocolates that will leave an everlasting sensation in their mouth.

In addition, we are a business partnership that shares capital among us. Our business has
two members. As a business partnership, both of us will together handle every process in terms
of from producing to distributing the products as professional as we can. Besides, since our
business is opening at a vendor in a mall, our business vendor address is GK-01, Mid Valley
Megamall, Mid Valley City, Kuala Lumpur, Malaysia.

All in all, our objective is basically to help students who are currently facing a draining
environment, will have our chocolate as their companion during their dull and boring days. So,
this is the reason why Classic, Hazel and Mentha were produced. As a result, we believe we will
be able to compete successfully with Cadbury, Kit Kat, Kinder Bueno, and other competitors. This
is because we anticipated the possibility of this company prospering in the future if we
implemented it in a logical and systematic method. Therefore, it is hoped that our Chocodemic
will always be the number one chosen by our target customers as their healing moments through
its exceptionally good flavours.

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 CONTENT PAGE

ACKNOWLEDGMENT 2

1 EXECUTIVE SUMMARY 3

2 BODY:
GO-ECOMMERCE REGISTRATION 5
MYENT CERTIFICATE 7
INTRODUCTION OF BUSINESS 9
FACEBOOK (FB) 14

3 CONCLUSION 55

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2. BODY

2.1 GO-ECOMMERCE REGISTRATION (PRINT SCREEN)

2.1.1 NURIN QISTINA ABDULLAH (2020997409)’S GO-ECOMMERCE PROFILE

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2.2.2 NUR ADILAH BINTI ZAINAL (2020986511)’S GO-ECOMMERCE PROFILE

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2.2 MYENT CERTIFICATE

2.2.1 NURIN QISTINA ABDULLAH (2020997409)’S MYENT CERTIFICATE

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2.2.2 NUR ADILAH BINTI ZAINAL (2020986511)’S MYENT CERTIFICATE

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2.3 INTRODUCTION OF BUSINESS

2.3.1 NAME AND ADDRESS OF BUSINESS

The name of our business is Chocodemic. Chocodemic is a combination of chocolate,

academic and pandemic. Since our business is opening at a vendor in a mall, our
business vendor address is GK-01, Mid Valley Megamall, Mid Valley City, Kuala
Lumpur, Malaysia.

2.3.2 ORGANIZATIONAL CHART

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2.3.3 PARTNERS' BACKGROUND

NAME NURIN QISTINA BINTI ABDULLAH

IDENTITY CARD 990703-10-xxxx

NUMBER

PERMANENT 30A JALAN LAKSAMANA 5 TAMAN MEWAH JAYA,

ADDRESS KLANG, 41200, SELANGOR.

TELEPHONE NUMBER 0172151743

DATE OF BIRTH 3RD JULY 1999

AGE 23

STATUS SINGLE

ACADEMIC DEGREE
QUALIFICATION

COURSE ATTENDED MASS COMMUNICATION

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NAME NUR ADILAH BINTI ZAINAL

IDENTITY CARD 990801-02-xxxx

NUMBER

ADDRESS NO. 42 NCT GARDEN HILLS, GARDEN HILLS,

KLANG, SELANGOR.

TELEPHONE NUMBER 0193282378

DATE OF BIRTH 1ST AUGUST 1999

AGE 23

STATUS SINGLE

ACADEMIC DEGREE
QUALIFICATION

COURSE ATTENDED MASS COMMUNICATION

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2.3.4 MISSION/VISION

Choosing chocolate as an escape from the daily stressful life during this pandemic,
that would be Chocodemic’s main mission. We want to offer a good quality product to
our customers during their hard times. So, Chocodemic was born in order to become
the remedy due to its finest and milky flavours.

As our target customer is coming from an academic background, our vision is

to provide a perfectly packaged sweet tooth confectionery with never-ending creamy
and smooth chocolates that will leave an everlasting lusciousness in their mouth.

2.3.5 DESCRIPTIONS OF PRODUCTS/SERVICES

There are three flavours that come from Chocodemic. The flavours would be Classic,
Hazel and Mentha.

As Chocodemic is basically made of pure cocoa, the best way to taste the
heavenly chocolate is through its originality. That is the reason why Classic is chosen
as our very first flavour. Chocodemic would like to highlight the main character of their
beginning which is the dark chocolate. Thus, this flavour is made for students who
prefer to stay in a circle of Classic.

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 To give another adventure of taste towards Chocodemic Allies, Chocodemic
adds textures to this second flavour outcome. With the hint of hazelnuts in the
chocolate, students who like to munch with crunch will surely give their aim for Hazel.

In order to break the stereotype that mint chocolate is the same as toothpaste,
Chocodemic would like to give these mint chocolate admirers a chance to own their
world through this third flavour outcome, Mentha. It is hoped this flavour will melt in
the students’ hearts as velvety as Mentha.

2.3.6 PRICE LIST

The range price for Chocodemic would be RM15.00 per bottle for each 330
grams of chocolates.

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 2.4 FACEBOOK (FB)

2.4.1 CREATING FACEBOOK (FB) PAGE

Chocodemic page was created on 29th October 2021.

COVER
PHOTO

PROFILE
PHOTO

BUSINESS
INFORMATION

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 2.4.2 CUSTOMIZING URL FACEBOOK (FB) PAGE

Chocodemic page URL: https://www.facebook.com/Chocodemic-111714507972789

TOTAL
LIKES ON
FACEBOOK

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2.4.3 FACEBOOK (FB) POST – TEASER

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2.4.4 FACEBOOK (FB) POST – COPYWRITING (HARD SELL)
2.4.4.1 HARD SELL (1)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.2 HARD SELL (2)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.3 HARD SELL (3)

ATTENTION
INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.4 HARD SELL (4)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.5 HARD SELL (5)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.6 HARD SELL (6)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.7 HARD SELL (7)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.8 HARD SELL (8)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.9 HARD SELL (9)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.10 HARD SELL (10)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.11 HARD SELL (11)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.12 HARD SELL (12)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.13 HARD SELL (13)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.14 HARD SELL (14)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.15 HARD SELL (15)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.4.16 HARD SELL (16)

ATTENTION

INTEREST

DESIRE

CONVICTION

ACTION

GRAPHIC

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2.4.5 FACEBOOK (FB) POST – COPYWRITING (SOFT SELL)
2.4.5.1 SOFT SELL (1)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.2 SOFT SELL (2)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.3 SOFT SELL (3)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.4 SOFT SELL (4)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.5 SOFT SELL (5)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.6 SOFT SELL (6)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.7 SOFT SELL (7)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

45
2.4.5.8 SOFT SELL (8)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.9 SOFT SELL (9)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.10 SOFT SELL (10)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.11 SOFT SELL (11)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

49
2.4.5.12 SOFT SELL (12)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

50
2.4.5.13 SOFT SELL (13)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.14 SOFT SELL (14)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.15 SOFT SELL (15)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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2.4.5.16 SOFT SELL (16)

TOPIC

INTRODUCTION

CONTENT

CALL TO ACTION

GRAPHIC

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3. CONCLUSION

First and foremost, thanks to Allah, we were able to successfully complete this Social Media
Portfolio for the Principles of Entrepreneurship (ENT530) subject. We are required to find a
product and utilize Facebook (FB) for an online marketing campaign. Creating a Facebook
page is considered a medium for promoting, marketing, and connecting with potential
customers via an online platform.

This portfolio provides us with new knowledge and exposure on how to manage and
control a business using a social media platform. Through creating the teasers, hard sell
and soft sell, we learn how important business strategies is in order to market the
products. This somehow able to make the post become way more interesting and appealing.

We also learnt that this platform makes our business become even easier as it helps
us to stay in touch with our customers. Every comment and feedback we received on this
Facebook page provided us with new ideas and motivation to upgrade and improve
our business. We also discovered a lot of new knowledge. We learnt about when is the best
time to post and how frequent we need to create and upload new postings.

Finally, being able to complete this social media portfolio report made us realize that all
the requirements that we need to accomplish are necessary and beneficial to our business.
It can be a start-up to achieve goals in order to have a successful business. This experience
has granted us tremendous benefits, and we are also able to expand our knowledge and
skills in this area. This knowledge gained will be used after we finish our studies.

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