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Banyan Tree Global
Banyan Tree Global
Mission
We want to build globally recognised brands which, by inspiring exceptional experiences among
our guests, instilling pride and integrity in our associates, and enhancing both the physical and
human environment in which we operate, will deliver attractive returns to our shareholders.
Core value
1} Creating an enchantingly memorable experience for guests and customers through our services
and products;
2} Providing fair and dignified employment for our associates which enhances their ability to
contribute to the company’s growth and elevates their job prospects with Banyan Tree and
beyond;
3} Enable long term prosperity for communities in which we operate through business conduct,
operations and harnessing our competencies to address issues facing the community;
4} Exercising the precautionary approach to environmental impacts of our operations, and taking
5} Conduct business with suppliers and vendors in a fair and transparent manner while working in
Thirty years ago, our founders purchased a vast expanse of coastal land in Phuket, Thailand
punctuated by lagoons of the most intense cobalt blue. Only to discover that its beauty came not
from Mother Nature, but the pollution by the previous tenant, a tin mine. Rather than walk away,
they dedicated themselves to cleansing the acid-laden soil by planting more than 7,000 trees. In
doing so, they transformed this ecological wasteland into the first environmentally sensitive
Banyan Tree resort in 1994. Since those beginnings our passion and focus on the journey,
discovery and the romance of travel remains at the core of our business today.