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SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Budget-friendly  Limited stocks
 Eye-pleasing packaging  Easy to get spoiled/limited shelf
 Energizer life
 On campus location  Focused with one product
 Easy accessibility for students  Lack of group communication
 Offers delivery towards individual contributions
 Sellers are responsive and easy  Sweet product
to communicate with
OPPORTUNITIES THREATS
 As a school-grown coffee jelly  Various competitors
brand, opportunities to expand is  Increasing prices of raw
certain ingredients and packaging
 Growing niche of coffee jelly  Health-conscious people
drinkers who likes to try our avoiding sweet
product  Students are outsourcing for
 New kind of drinks for other cheaper drinks
students
 Possible in creating new various
of flavors

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