Digital Business

in Practice
 PRESENTATION Q&A
MASTER YOUR STORY POLISH YOUR ANSWERS

 Slides  Prepare for FAQs

 Attitude  Attitude
 Presentation skills  Handle feedback
 Practice  Dos & don’ts
YOUR STORY SLIDES
 APP purpose
 Problem
 Solution (What & Why)
 APP description
(characteristics, features)
 Prototype (4-6 screens)
 Competitive advantage
 Business/revenue model
 Finance - Investment
 YOUR STORY SLIDES
 APP purpose
 Problem
WHAT DOES THE APP DO?  Solution (What & Why)
 APP description
 1 sentence (characteristics, features)
 10 seconds  Prototype (4-6 screens)
 As simple as possible!  Competitive advantage
 Business/revenue model
 Finance - Investment
 YOUR STORY SLIDES
 APP purpose
WHAT DOES YOUR  Problem
ORGANISATION NEED  Solution (What & Why)
AND WANT TO OBTAIN?  APP description
(characteristics, features)
 2 lines (max 10 words  Prototype (4-6 screens)
each)
 Competitive advantage
 max. 30 seconds
 Business/revenue model
 Finance - Investment
 YOUR STORY SLIDES
 APP purpose
EXPLAIN YOUR SOLUTION  Problem
TO THE PROBLEM  Solution (What & Why)
 APP description
 Where does the app sit
(characteristics, features)
in the world? (20
seconds)  Prototype (4-6 screens)
 Provide user profiles  Competitive advantage
(40 seconds)  Business/revenue model
 TIP: use graphics!  Finance - Investment
 YOUR STORY SLIDES
 APP purpose
EXPLAIN YOUR APP
 Problem
 Functionality  Solution (What & Why)
 Features  APP description
 Content architecture (characteristics, features)
 Wireframing  Prototype (4-6 screens)
 Roadmap
 Competitive advantage
 1 minute
 TIP: use graphics!  Business/revenue model
 Finance - Investment
 YOUR STORY SLIDES

EXPLAIN YOUR PROTOTYPE  APP purpose

 Problem
 Explain your screenshots  Solution (What & Why)
 Look & feel (front-end  APP description
design) (characteristics, features)
 max. 20 seconds per
screenshots  Prototype (4-6 screens)
 User testing & fine  Competitive advantage
tuning  Business/revenue model
 App analytics  Finance - Investment
 YOUR STORY SLIDES

HOW DOES YOUR APP  APP purpose

CREATE COMPETITIVE  Problem
ADVANTAGE?  Solution (What & Why)
 30 seconds  APP description
(characteristics, features)
 Prototype (4-6 screens)
 Competitive advantage
 Business/revenue model
 Finance - Investment
 YOUR STORY SLIDES

DOES THE APP CHANGE  APP purpose

YOUR BUSINESS OR  Problem
REVENUE MODEL?  Solution (What & Why)
 APP description
 Business Model (eg. (characteristics, features)
intermediation)
 Revenue Model (eg.  Prototype (4-6 screens)
subscription, fees,  Competitive advantage
premium, freemium)  Business/revenue model
 30 seconds  Finance - Investment
 YOUR STORY SLIDES

HOW MUCH DO YOU  APP purpose

NEED?  Problem
 Solution (What & Why)
 What do you need it for?  APP description
 What will happen after (characteristics, features)
you spend it?
 Sustainability  Prototype (4-6 screens)
 20 seconds  Competitive advantage
 Business/revenue model
 Finance - Investment
 TELL A STORY RIGHT ATTITUDE
MASTER YOUR STORY POSITIVE ATTITUDE

 Easy to follow  Enthusiastic

 Easy to understand  Direct and open
 Easy to remember  Determined
 Direct & brief!  “Know your game”
 WATCH YOUR TIME COMMUNICATION
USE A MARKER 93% non-verbal

 3 min marker  55% physiology

 4 min marker  33% voice tone
 Finish at 4m50s  7% words
 NON - VERBAL COMMUNICATION

 Body  Distance
 Clothes and looks
 Body and arms position
 Movement  Gestures & face expressions
 Eye contact & touch
 Voice  Voice tone
 Speed and pauses
 DOs DON’Ts
Give precise, logical, and Do not argue
short answers
Ask if clarification is needed Do not give very long
explanations (max 20-30 sec)
“We know”, “We observed”, Avoid vague language
“We found” (possibly, maybe)

You don’t know everything and that is OK!

Attire and language to fit the audience!
 PRESENTATION PRESENTER

 max 10 minutes  must be visible

 must use background  must wear school
provided uniform
 reading is not allowed  must present!!
 must submit evidence  voice must be clear
for all criteria (PMD) and loud
Digital Business
in Practice
Digital Business
in Practice