G L Bajaj Institute of Management and Research

PGDM Institute, Greater Noida

(Batch 2022-2024)

Assignment
Human Resources Management
(Sub Code: PG-21)
Section - B, Team- 8

Submitted by - Submitted to-

Riddhi Raj Dr. Prachi Agarwal

Rohit Raj
Ritika Raj
Sandeep Kumar
Shalu Kumari
Saurabh Kumar Singh
ADVERTISEMRNT BY INTERNET

• What made you select the advertisement?

The job description given in the advertisement is fully described and
anyone applying for the role will completely be aware of the role he or
she will be doing. And the very first thing which made us select this job
advertisement is, being a fresher with no work experience this job can
give a good start to a fresher, as the skills required for this job is quiet
basic.
• How complete is the information about tasks, skills requirements,
salary, etc.?
A candidate looking for a good start to career the role of quiet perfect,
the skills required here is very basic like what a fresher is expected to do
it can give a good growth for a future prospect to a fresher.
• Does the advertisement assist the reader in self-selection?
yes assists the reader in self-selection as the details mentioned in the
required candidate profile mentions all the skills a candidate should have
to get selected for this role, if he or she is good in all these required
skills they are perfect for this job.
• Are important aspects of organizational culture presented, such as
equality and diversity policies?
No, there is no such things as mentioned by the organization only the
profile for job and skills are mentioned, the job mainly emphasis on the
fresher who has no experience or very less experience.
• How could the advertisement be improved?
The advertisement can be improved as according to us; the
advertisement is lacking in mentioning the details about the organization
which is the most important aspect of any job advertisement.
ADVERTISMENT BY NEWSPAPER

• What made you select the advertisement?

We choose this ad because this is a very basic ad and it reflects the basic
requirements needed for the job. this is a newspaper ad, and the
newspaper doesn’t get a lot of space to provide full information about
the job.
• How complete is the information about tasks, skills requirements,
salary, etc.?
The skill of the job is not very hard and also earlier in the above answer
this is a newspaper ad is written simple but they managed to give basic
insights about the job.

• Does the advertisement assist the reader in self-selection?

According to us the company it is yeas and no both because if the reader
wants to apply for this job he can go to the company website and
confirms with them about the job and just answer the job ad by calling
them.
• Are important aspects of organizational culture presented, such as
equality and diversity policies?
No, nothing was mentioned by the organization only the profile for the
job and skills are mentioned, the job mainly emphasizes the fresher who
has no experience or very less experience.

• How could the advertisement be improved?

It can be improved as according to us; the advertisement is lacking in

mentioning the details about the organization which is the most
important aspect of any job advertisement.
ADVERTISEMENT BY MEDIA

• What made you select the advertisement?

This kind of activity is an extension of the Public Relations (PR) activity
done by the company to improve its image in the minds of the general
public and increase its goodwill which is an extremely important
intangible asset. Corporate advertising is the advertising done for an
entire institution, company or organization and not for individual brands
or products.
• How complete is the information about tasks, skills requirements,
salary, etc.?
Motivation of the candidates by the salary package so if this company
provide the salary package so that must be increase the motivation of the
employee
• Does the advertisement assist the reader in self-selection?
Yes, it is done by many individual in pursuing careers that may provide
them with benefits, in addition to high income and prospects for
advancement. They can apply from this website and the progression of
an individual across an occupation or succession of occupations is one
definition of the term career.
• Are important aspects of organizational culture presented, such as
equality and diversity policies?
No, there are no such things as mentioned by the organization.
Organization provide the training by which all the employees come in in
base
• How could the advertisement be improved?
Yes, the advertisement can be improved according to us, the
advertisement is lacking in mentioning the details about the organization
which is the most important aspect of any job advertisement. like area of
the organization, no incentives of the employees.
Top five tips to improve corporate advertising
 By the using of SEO
 By tracking Leveraging your Data
 Changing the Media Mix
 Relevancy and Consistency
 Keep Your Buyer Personas Current and Focused