Professional Documents
Culture Documents
2-World of Regions
2-World of Regions
Regionalization vs Regionalism
HDI Value Regionalization- regional concentration of
1/189- 0.957 Norway - 2015 economic flows
MS media channels from Western World All these factors lead to a homogenized
promotes dominant discourses on version of the globalization, a version that
globalization favors and seemingly promotes the
mainstream American- European way of
life. They all form the basis for the creation
Advertising- expense incurred by the and expansion of the global village which
largest firms in the economy McLuhan only imagines in the 1960’s. All
media forms the was described- oral,
-necessary transmission belt for business to
script, electronic and digital- enabled
market their wares
people of the world.
-globalization could not exist without
advertising
Dynamics of local and global cultural
production
Local elites are more attuned to First World
Globalization has also allowed local and
media channels; western ideas>local
global cultural production to intersect. Local
ones. they watch that Westerners view and
and global entities engaged in cultural
they speak language of globalization,
production are both partners and rivals
fashioning themselves as the world’s
under globalization.
cosmopolitan and global-citizen.
Collaboration is necessitated by their
desire to expand their reach while being
Parallel to what the mainstream news sensitive to local sensibilities; on the other
channels do, Hollywood also did a good hand, competition is assured by the
job- and still is doing a good one- in continuing relevance of the cultural
fashioning the world according to the West’s differences amid accelerated globalization.
image and likeness. Mainstream American
Eat Bulaga, Teleserye adaptation, Kpop,
and European films and TV series mostly in
Pinoy superheros, The Voice PBB.
English dominates theaters everywhere.
Hollywood still has world dominance in covers and parodies of pop songs, East-
terms of market share, especially that West fil collaboration, Pinoy super hero
Western cinema outfits do a good job in films inspired by Wester counterpart like
adjusting some of their outputs to suit Captain Barbel and Captain America, etc.)
the taste of non-Western citizens.
Cultural diversity and homogenization
through globalization
With the unparalleled acceleration of labor, through social media and other media
capital and information mobility in the age of platforms.
globalization, local cultures, language and
national identities either influence or
become influenced by the other The phenomenon has not only propelled
worldviews and expressive forms, resulting the spread of the scope of vast religious
in massive cultural homogenization beliefs such as Catholicism and Islam
(reduction in cultural diversity). but it has also hastened the emergence of
religious amalgamations.
Cultural globalization
(transmission of ideas, meanings Ang Dating Daan, a religious TV and radio
and values around the world as seen show
infoods, lifestyle, etc.)
• cultural erosion (through television Jaime Bulatao- “split level Christianity”-
and social media platforms, replaced merging of ancestral beliefs, i.e. fertility
by western notions: beauty, sexuality dance
and individualism) INC and MCGI
Developing countries that are at the
receiving end of these global transactions
yield to cultural erosion. Because of the
youth’s exposure to the dominant cultures
through television and social media
platforms values that are highly regarded in,
their local culture corrodes and get
replaced by the Western notions: for
example, of beauty sexuality and
individualism. For instance, in dominantly
Malay-descent countries such as
Philippines, weight loss products, whitening
soaps and hair bleachers are ubiquitous
and often made very affordable. Citizens
are goaded to impersonate the slender,
blonde Caucasian Western counterparts
with false belief that these characteristics
are dominant and hence more “beautiful”.
This same “de-valuing” of one’s own
culture manifest also in the practice of
individualism and careerism.
Globalization of Religion
Globalization as a means of transporting
cultural items has also paved the way for
the mobilization of religious practices
from the Global South to the North from the
center to the peripheries and vice versa,